Germaine de Capuccini
Marketing & Digital Manager Miami Comercial · Miami
Germaine de Capuccini, Miami, Florida, us, 33222
MARKETING & DIGITAL MANAGERWe are an innovative global beauty group operating with different brands in the professional cosmetics sector for more than 50 years, focused on Skin Care products to Spas, Day Spas, Medical Spas and Aestheticians. Well positioned in more than 80 countries. With subsidiaries in Italy, Belgium, United Kingdom, Dominican Republic, Colombia and USA.GdC Beauty Group was born after the start of a strategic plan for sustainable growth with a clear objective: to become a leading international group.We have strong brands that are recognized for their quality and values.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Work in collaboration with our corporate Digital Manager and Country Manager to develop and monitor online sales throughout all channels of each brand (web, e-commerce portal and/or marketplaces), according to the defined commercial strategy.Build & Manage marketing plans.Responsible for preparing analysis including main events and recommendations for the following annual plan- Responsible for collating learnings from previous marketing actions together with the annual plan to better adjust global strategies and create new parameters and main events chart- Responsible for supporting the global marketing team in the production of the Annual and Quarterly Plans using inputs from the annual campaign parameters and plan- Responsible for collating and analyzing data to refine and update the draft quarterly marketing planResponsible for the Communication in implementation of the promotions and launches calendar in the national market. (Sales cycles)Forecast and analysis of sales of clients with whom Trade Marketing programs are agreed according to investment scenarios.Creation of sell out actions for professional channel (and new ones if available)Analysis of the evolution of distribution for the implementation of improvements (by channel, by customer, by segments, by lines, by products)Analysis and monitoring of promotionsCoordination of
brand PR activities
(planning, preparation, communication, realization, reporting and media relations) with the objective of elevating brand image, equity and brand awareness.E-commerce/Digital and Online sales strategyResponsibility for the efficient management, development and implementation of the online sales strategy of the Group's brands for the different online channels in collaboration with the corporate E-commerce head.Requirements:Bilingual English & SpanishKnowledge of SEO, Amazon and social mediaB2B & B2C point of sale channel experienceExperience with influencersExperience with Magento / KlaviyoProfessional skills:Organizational and management skillsAnalytical capacity and data-based managementOrientation to resultsProject managementExperience in working in matrix environmentEfficient communication skillsDetailed knowledge of market trends and competitor strategies in order to feed into strategies and develop local plans.Adaptability to changesWork ethic.
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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Work in collaboration with our corporate Digital Manager and Country Manager to develop and monitor online sales throughout all channels of each brand (web, e-commerce portal and/or marketplaces), according to the defined commercial strategy.Build & Manage marketing plans.Responsible for preparing analysis including main events and recommendations for the following annual plan- Responsible for collating learnings from previous marketing actions together with the annual plan to better adjust global strategies and create new parameters and main events chart- Responsible for supporting the global marketing team in the production of the Annual and Quarterly Plans using inputs from the annual campaign parameters and plan- Responsible for collating and analyzing data to refine and update the draft quarterly marketing planResponsible for the Communication in implementation of the promotions and launches calendar in the national market. (Sales cycles)Forecast and analysis of sales of clients with whom Trade Marketing programs are agreed according to investment scenarios.Creation of sell out actions for professional channel (and new ones if available)Analysis of the evolution of distribution for the implementation of improvements (by channel, by customer, by segments, by lines, by products)Analysis and monitoring of promotionsCoordination of
brand PR activities
(planning, preparation, communication, realization, reporting and media relations) with the objective of elevating brand image, equity and brand awareness.E-commerce/Digital and Online sales strategyResponsibility for the efficient management, development and implementation of the online sales strategy of the Group's brands for the different online channels in collaboration with the corporate E-commerce head.Requirements:Bilingual English & SpanishKnowledge of SEO, Amazon and social mediaB2B & B2C point of sale channel experienceExperience with influencersExperience with Magento / KlaviyoProfessional skills:Organizational and management skillsAnalytical capacity and data-based managementOrientation to resultsProject managementExperience in working in matrix environmentEfficient communication skillsDetailed knowledge of market trends and competitor strategies in order to feed into strategies and develop local plans.Adaptability to changesWork ethic.
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