META
Marketing Science Consultant
META, Menlo Park, California, United States, 94025
This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a diverse set of backgrounds. The ideal candidate for this position is highly analytical with digital advertising effectiveness and research methods background along with a natural curiosity to understand how things work. The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different AI initiatives. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Responsibilities:Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow specifically focusing on the AI strategy.Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising.Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow.Work closely with sales, product, and other cross-functional teams to drive direct impact on small business marketing strategy.Communicate results and illustrate suggestions in creative ways to stakeholders and partners.Build processes that scale ad-effectiveness research initiatives.Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind.Minimum Qualifications:Bachelor's degree in a directly related field, or equivalent practical experience.3+ years experience in a quantitative field, such as consulting, market research, media research.Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation.Experience communicating complex concepts to non-technical audiences.Direct experience independently scoping and executing research projects with clients and/or cross-functional stakeholders.Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness.Experience with digital advertising measurement methods and technologies.Preferred Qualifications:Experience working with structured and unstructured datasets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL.Knowledge of dynamics and structure for sales teams.Understanding of current media landscape and challenges small business advertisers face.Location:
Data CenterAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.Compensation:
$130,000/year to $182,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.Let us know you're interested. Share your resume or LinkedIn profile with our recruiting team and create personalized job alerts.
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Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.Responsibilities:Design proactive programs and treatments (research & analytics initiatives or other go to market strategies) that can help the small businesses onboard to advertising and grow specifically focusing on the AI strategy.Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising.Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small business segments grow.Work closely with sales, product, and other cross-functional teams to drive direct impact on small business marketing strategy.Communicate results and illustrate suggestions in creative ways to stakeholders and partners.Build processes that scale ad-effectiveness research initiatives.Advocate for small businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind.Minimum Qualifications:Bachelor's degree in a directly related field, or equivalent practical experience.3+ years experience in a quantitative field, such as consulting, market research, media research.Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation.Experience communicating complex concepts to non-technical audiences.Direct experience independently scoping and executing research projects with clients and/or cross-functional stakeholders.Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness.Experience with digital advertising measurement methods and technologies.Preferred Qualifications:Experience working with structured and unstructured datasets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL.Knowledge of dynamics and structure for sales teams.Understanding of current media landscape and challenges small business advertisers face.Location:
Data CenterAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.Compensation:
$130,000/year to $182,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.Let us know you're interested. Share your resume or LinkedIn profile with our recruiting team and create personalized job alerts.
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