IBM
Senior Technical Product Marketing Manager
IBM, Bellevue, Washington, us, 98009
Senior Technical Product Marketing Manager
Introduction
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.Your Role and ResponsibilitiesAre you ready for more ownership and accountability for business results in your next role? Apptio, an IBM company, is a leader in the Cloud Financial Management / FinOps space - a critical component of Apptio’s strategy to maximize the value of every dollar spent on technology. In a space that is expected to grow significantly over the next 5 years, you are the voice of the customer and the chief evangelist for your business, so get creative and deliver results!Responsibilities:This role requires the ability to think strategically and translate market and industry trends into practical product positioning, collateral, and effective marketing execution.Articulate the business value of Cloudability and contribute to thought leadership.Stay abreast of competitive developments and ensure our seller tools / GTM motion reflects these changes.Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, marketing campaign tactics, and service packaging to drive the business.Plan the launch of new products and releases and manage the cross-functional implementation of the plan.Influence product roadmap, feature releases, and business strategy by understanding market and customer dynamics to advocate for the right investments.Partner with product management to distill high-value investments into compelling & differentiated product messaging.Work directly with customers to gather feedback on product, value proposition, and messaging and build customer advocacy relationships.Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing, and release schedules.Actively evangelize your product to prospects, partners, and influencers through all available channels.Required Technical and Professional Expertise
At least five years of professional experience, including at least three years of product marketing or related business strategy and consulting experience.Experience in FinOps, public cloud cost management, or cloud financial management.Solid understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups, and buying processes.Critical thinking and strong problem-solving acumen.Ability to translate technical content into business value for internal and external stakeholders.Proven experience in creating content for technical marketing materials for demand generation campaigns, data sheets, press releases, and other promotional collateral and communications.
Preferred Technical and Professional ExpertiseFamiliarity with IBM and Apptio products.
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Introduction
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.Your Role and ResponsibilitiesAre you ready for more ownership and accountability for business results in your next role? Apptio, an IBM company, is a leader in the Cloud Financial Management / FinOps space - a critical component of Apptio’s strategy to maximize the value of every dollar spent on technology. In a space that is expected to grow significantly over the next 5 years, you are the voice of the customer and the chief evangelist for your business, so get creative and deliver results!Responsibilities:This role requires the ability to think strategically and translate market and industry trends into practical product positioning, collateral, and effective marketing execution.Articulate the business value of Cloudability and contribute to thought leadership.Stay abreast of competitive developments and ensure our seller tools / GTM motion reflects these changes.Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, marketing campaign tactics, and service packaging to drive the business.Plan the launch of new products and releases and manage the cross-functional implementation of the plan.Influence product roadmap, feature releases, and business strategy by understanding market and customer dynamics to advocate for the right investments.Partner with product management to distill high-value investments into compelling & differentiated product messaging.Work directly with customers to gather feedback on product, value proposition, and messaging and build customer advocacy relationships.Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing, and release schedules.Actively evangelize your product to prospects, partners, and influencers through all available channels.Required Technical and Professional Expertise
At least five years of professional experience, including at least three years of product marketing or related business strategy and consulting experience.Experience in FinOps, public cloud cost management, or cloud financial management.Solid understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups, and buying processes.Critical thinking and strong problem-solving acumen.Ability to translate technical content into business value for internal and external stakeholders.Proven experience in creating content for technical marketing materials for demand generation campaigns, data sheets, press releases, and other promotional collateral and communications.
Preferred Technical and Professional ExpertiseFamiliarity with IBM and Apptio products.
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