Electronic Arts
Mobile Lifecycle Marketing Manager
Electronic Arts, Redwood City, California, United States, 94061
This is a temporary full-time position for a 6-month duration.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Reporting into the Growth Marketing Organization within EA Mobile, the Lifecycle Marketing Manager will be responsible for strategizing and executing campaigns across the Lifecycle function at EA. This role spans the EA mobile portfolio, including Golf Clash, Design Home, Star Wars Galaxy of Heroes and more. The Lifecycle Marketing Manager is accountable for developing campaign strategies, clearly articulating how these campaigns will achieve set business objectives, and translating these strategies into focused plans to coordinate across Studio partners and Product Marketing Managers. From there, this person will be responsible for designing and executing personalized marketing campaigns for different customer segments across gaming studios.Team/Role:
The Mobile Growth Marketing team at EA is responsible for driving acquisition, engagement, monetization, and loyalty of the player base through targeted and tailored marketing programs. The Lifecycle Marketing manager strives to connect with our customers through targeted, timely, and relevant messaging to build an optimized gaming experience for players. We are looking for an innovative self-starter who can help drive strategy and execution for our lifecycle marketing program.Job Description:Maintain the email and push notification marketing calendars outlining campaigns across audience segments for game studios.Manage the planning, development and execution of email and push notification marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior while setting measurable campaign goals.Manage the creative process for all email direct marketing campaigns to deliver content that is on-brand, seasonally relevant, and compelling.Manage email and push communication of various brand initiatives -- Product launches, collaborations, series promotions, events, and webstore programs.Drive strategic planning of re-engagement messaging.Design and execute thoughtful A/B testing strategy, proactively turning data into actionable insights that impact ROI.Partner with Mobile Technology & Analytics, Mobile Product Managers, and EA Digital Platform teams to project manage lifecycle marketing initiatives.Ensure all communications meet stringent quality, branding, voice, and content guidelines.Partner with internal (Content, Marketing, PM, Dev, Brands and Mobile Technology & Analytics) and external (email vendor, brand partners) groups to ensure emails are executed flawlessly and measured accurately.Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Summarize learnings and offer recommendations.Qualifications:2-5+ years of experience in Lifecycle, either in strategy or cross-channel planning roles at a mobile gaming or mobile company.Ability to support cross-functional marketing plans.Ability to thrive in a fast-paced environment with shifting priorities.Ability to work with studios in different time zones (west coast, east coast, UK).Excellent analytical and reporting skills.Ability to work at both a strategic and tactical level with deep experience in the customer lifecycle.Experience with 3rd party Push & ESP platforms.Strategic thinker, with the ability to clearly articulate and implement plans with oral and written communication skills.
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Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Reporting into the Growth Marketing Organization within EA Mobile, the Lifecycle Marketing Manager will be responsible for strategizing and executing campaigns across the Lifecycle function at EA. This role spans the EA mobile portfolio, including Golf Clash, Design Home, Star Wars Galaxy of Heroes and more. The Lifecycle Marketing Manager is accountable for developing campaign strategies, clearly articulating how these campaigns will achieve set business objectives, and translating these strategies into focused plans to coordinate across Studio partners and Product Marketing Managers. From there, this person will be responsible for designing and executing personalized marketing campaigns for different customer segments across gaming studios.Team/Role:
The Mobile Growth Marketing team at EA is responsible for driving acquisition, engagement, monetization, and loyalty of the player base through targeted and tailored marketing programs. The Lifecycle Marketing manager strives to connect with our customers through targeted, timely, and relevant messaging to build an optimized gaming experience for players. We are looking for an innovative self-starter who can help drive strategy and execution for our lifecycle marketing program.Job Description:Maintain the email and push notification marketing calendars outlining campaigns across audience segments for game studios.Manage the planning, development and execution of email and push notification marketing programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior while setting measurable campaign goals.Manage the creative process for all email direct marketing campaigns to deliver content that is on-brand, seasonally relevant, and compelling.Manage email and push communication of various brand initiatives -- Product launches, collaborations, series promotions, events, and webstore programs.Drive strategic planning of re-engagement messaging.Design and execute thoughtful A/B testing strategy, proactively turning data into actionable insights that impact ROI.Partner with Mobile Technology & Analytics, Mobile Product Managers, and EA Digital Platform teams to project manage lifecycle marketing initiatives.Ensure all communications meet stringent quality, branding, voice, and content guidelines.Partner with internal (Content, Marketing, PM, Dev, Brands and Mobile Technology & Analytics) and external (email vendor, brand partners) groups to ensure emails are executed flawlessly and measured accurately.Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Summarize learnings and offer recommendations.Qualifications:2-5+ years of experience in Lifecycle, either in strategy or cross-channel planning roles at a mobile gaming or mobile company.Ability to support cross-functional marketing plans.Ability to thrive in a fast-paced environment with shifting priorities.Ability to work with studios in different time zones (west coast, east coast, UK).Excellent analytical and reporting skills.Ability to work at both a strategic and tactical level with deep experience in the customer lifecycle.Experience with 3rd party Push & ESP platforms.Strategic thinker, with the ability to clearly articulate and implement plans with oral and written communication skills.
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