Evenflo Company, Inc.
Director, Public Relations, Social, and Influencer Marketing
Evenflo Company, Inc., Canton, Mississippi, United States, 39046
Director, Public Relations, Social, and Influencer Marketing
Responsibilities
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Create a holistic PR, social, and influencer marketing strategy to grow Evenflo's brand awareness and engagement while increasing purchase consideration.Collaborate with brand marketing, the internal creative team, and our DTC team to ensure PR, social, and influencer marketing is aligned with the overall brand and business needs per season and by-product.Manage agency relationships, projects, SOW and negotiations with Evenflo's respective PR, social, and influencer marketing agencies. Day-to-day responsibilities include writing project briefs, coordinating weekly touch bases, and communicating with other key stakeholders at Evenflo on all PR, social, and influencer-related activities and projects.Lead and negotiate marketing collaborations, sponsorships, and partnerships. Key partners include external agencies, brand marketing, creative, and DTC managers.
PR:Work directly with our PR agency on project briefs and executions including press releases, product briefings for press, press Q&A, and press toolkits.Brainstorm, lead, and execute at least 2 PR-driven brand moments a year in collaboration with the brand marketing team.
SOCIAL:Work with our social media agency on an overall strategy, best practices, and top-performing content types to be shared with the larger Evenflo organization to influence product campaigns and content creation.Work collaboratively with our internal creative team and our social media agency to brief culturally relevant product-agnostic brand and key consumer moment content to increase Evenflo brand awareness.Oversee our social media agency on analytics reporting and community management.
INFLUENCER:In collaboration with our brand marketing team and influencer agency, identify and execute influencer campaigns for key product launches that align with our brand strategy.Create and execute an evergreen mega-influencer program to grow Evenflo brand awareness.
May be required to perform other duties as requested, directed, or assigned.Seniority level
DirectorEmployment type
Full-timeJob function
MarketingPublic RelationsWriting/EditingIndustries
ManufacturingEEO-M/F/DISABLED/VETS EMPLOYER
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Responsibilities
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Create a holistic PR, social, and influencer marketing strategy to grow Evenflo's brand awareness and engagement while increasing purchase consideration.Collaborate with brand marketing, the internal creative team, and our DTC team to ensure PR, social, and influencer marketing is aligned with the overall brand and business needs per season and by-product.Manage agency relationships, projects, SOW and negotiations with Evenflo's respective PR, social, and influencer marketing agencies. Day-to-day responsibilities include writing project briefs, coordinating weekly touch bases, and communicating with other key stakeholders at Evenflo on all PR, social, and influencer-related activities and projects.Lead and negotiate marketing collaborations, sponsorships, and partnerships. Key partners include external agencies, brand marketing, creative, and DTC managers.
PR:Work directly with our PR agency on project briefs and executions including press releases, product briefings for press, press Q&A, and press toolkits.Brainstorm, lead, and execute at least 2 PR-driven brand moments a year in collaboration with the brand marketing team.
SOCIAL:Work with our social media agency on an overall strategy, best practices, and top-performing content types to be shared with the larger Evenflo organization to influence product campaigns and content creation.Work collaboratively with our internal creative team and our social media agency to brief culturally relevant product-agnostic brand and key consumer moment content to increase Evenflo brand awareness.Oversee our social media agency on analytics reporting and community management.
INFLUENCER:In collaboration with our brand marketing team and influencer agency, identify and execute influencer campaigns for key product launches that align with our brand strategy.Create and execute an evergreen mega-influencer program to grow Evenflo brand awareness.
May be required to perform other duties as requested, directed, or assigned.Seniority level
DirectorEmployment type
Full-timeJob function
MarketingPublic RelationsWriting/EditingIndustries
ManufacturingEEO-M/F/DISABLED/VETS EMPLOYER
#J-18808-Ljbffr