IBM
Senior Product Marketing Manager, watsonx.governance
IBM, Austin, Texas, us, 78716
Senior Product Marketing Manager, watsonx.governance Introduction
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.
Your Role and ResponsibilitiesWe are seeking an energetic, innovative and experienced Senior Product Marketing Manager to join our Software Marketing & Communications team, responsible for watsonx.governance. As a Senior Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s watsonx.governance to grow IBM’s market share, supporting revenue growth for watsonx.governance. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for watsonx.governance. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
Act as the market catalyst for watsonx.governance, providing guiding views on key problems, competitors, and differentiators grounded in data.Develop product positioning and go-to-market that uniquely differentiates watsonx.governance to drive growth and client engagements.Create messaging, including point of views, strategic messaging, and leadership proof points to improve IBM’s market position in AI governance.Identify opportunities and distinctive competencies for watsonx.governance.Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings.Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.Stay active in customer conversations at events or in the field and online.
Required Technical and Professional Expertise:Experience in Product or B2B Marketing.Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositions.Ability to critically craft and shape client journeys and customer experiences throughout the marketing funnel.Experience creating marketing business plans.Ability to engage product managers and architects to translate technology into compelling marketing messages.Ability to deliver technical content like product demos.
Preferred Technical and Professional Expertise:Market understanding of AI governance technologies.Deep understanding of go-to-market strategies.Experience developing audience strategies.
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Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk.
Your Role and ResponsibilitiesWe are seeking an energetic, innovative and experienced Senior Product Marketing Manager to join our Software Marketing & Communications team, responsible for watsonx.governance. As a Senior Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s watsonx.governance to grow IBM’s market share, supporting revenue growth for watsonx.governance. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for watsonx.governance. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
Act as the market catalyst for watsonx.governance, providing guiding views on key problems, competitors, and differentiators grounded in data.Develop product positioning and go-to-market that uniquely differentiates watsonx.governance to drive growth and client engagements.Create messaging, including point of views, strategic messaging, and leadership proof points to improve IBM’s market position in AI governance.Identify opportunities and distinctive competencies for watsonx.governance.Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings.Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.Stay active in customer conversations at events or in the field and online.
Required Technical and Professional Expertise:Experience in Product or B2B Marketing.Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositions.Ability to critically craft and shape client journeys and customer experiences throughout the marketing funnel.Experience creating marketing business plans.Ability to engage product managers and architects to translate technology into compelling marketing messages.Ability to deliver technical content like product demos.
Preferred Technical and Professional Expertise:Market understanding of AI governance technologies.Deep understanding of go-to-market strategies.Experience developing audience strategies.
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