Elevance Health
Staff vp engagement marketing
Elevance Health, Louisville, Kentucky, us, 40201
Job Family: MKT > Marketing, Prog/Proj & SupportType: Full timeDate Posted: Aug 13, 2024Anticipated End Date: Aug 24, 2024Reference: JR122548
Please ensure you read the below overview and requirements for this employment opportunity completely.Staff VP of Engagement MarketingLocation:
Within a commutable distance (50 miles) to an Elevance Health Pulse PointSummaryThe Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise.Across the enterprise we are aligning around consumers and want to create better connections that build confidence in their benefits and help them achieve better health. To do that, we focus on developing solid strategies, informed by research and data, and supported by strong creative measured for its effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. This is an amazing opportunity for a forward-looking marketer to help lead the growth of a premier healthcare brand.Team Scope5 direct reports with 55 indirect reportsPosition ResponsibilitiesAuthors and leads a comprehensive marketing strategy for member engagement.Leads a matrixed marketing team while collaborating with a matrixed organization.Coordinates across marketing with other consumer journey phases to ensure continuity of experience.Establishes and documents clear and specific priorities and measures Marketing’s performance.Leads the development, implementation, and measurement of multi-media creative and content.Responsible for all health benefits engagement marketing.Recommends changes and adjustments to marketing strategies to increase program effectiveness.Manages external contact with customers or agencies.Leverages customer and market information to identify and assess business opportunities, which create customer value and profitably grow the business.Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement, and/or reacts to a change in the organization or industry.Prepares presentations regarding marketing programs for senior management groups.Recommends to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.Researches and evaluates trends related to membership growth and satisfaction patterns.Develops and recommends department operating budgets; reviews and revises financial reports and prepares departmental statistics.Develops, approves, and/or secures approval of objectives, policies, and programs for corporate marketing activities.Hires, trains, coaches, counsels, and evaluates performance of direct reports.Position RequirementsRequires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience, which would provide an equivalent background.Preferred Skills, Capabilities and ExperiencesExperience leading strategic planning sessions and developing executable and measurable plans.Proven ability to translate data into actionable insights and build strategies around them.Experience measuring and marketing ROI across all components of Marketing investments.Consumer experience and Insight Design experience.Experience with organizational alignment and budgeting.Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.Medicaid and Medicare knowledge.MBA.For candidates working in person or remotely in the below locations, the salary* range for this specific position is $152,480.00 to $274,464.00.Locations: California, New York.In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.
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Please ensure you read the below overview and requirements for this employment opportunity completely.Staff VP of Engagement MarketingLocation:
Within a commutable distance (50 miles) to an Elevance Health Pulse PointSummaryThe Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise.Across the enterprise we are aligning around consumers and want to create better connections that build confidence in their benefits and help them achieve better health. To do that, we focus on developing solid strategies, informed by research and data, and supported by strong creative measured for its effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. This is an amazing opportunity for a forward-looking marketer to help lead the growth of a premier healthcare brand.Team Scope5 direct reports with 55 indirect reportsPosition ResponsibilitiesAuthors and leads a comprehensive marketing strategy for member engagement.Leads a matrixed marketing team while collaborating with a matrixed organization.Coordinates across marketing with other consumer journey phases to ensure continuity of experience.Establishes and documents clear and specific priorities and measures Marketing’s performance.Leads the development, implementation, and measurement of multi-media creative and content.Responsible for all health benefits engagement marketing.Recommends changes and adjustments to marketing strategies to increase program effectiveness.Manages external contact with customers or agencies.Leverages customer and market information to identify and assess business opportunities, which create customer value and profitably grow the business.Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement, and/or reacts to a change in the organization or industry.Prepares presentations regarding marketing programs for senior management groups.Recommends to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.Researches and evaluates trends related to membership growth and satisfaction patterns.Develops and recommends department operating budgets; reviews and revises financial reports and prepares departmental statistics.Develops, approves, and/or secures approval of objectives, policies, and programs for corporate marketing activities.Hires, trains, coaches, counsels, and evaluates performance of direct reports.Position RequirementsRequires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience, which would provide an equivalent background.Preferred Skills, Capabilities and ExperiencesExperience leading strategic planning sessions and developing executable and measurable plans.Proven ability to translate data into actionable insights and build strategies around them.Experience measuring and marketing ROI across all components of Marketing investments.Consumer experience and Insight Design experience.Experience with organizational alignment and budgeting.Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.Medicaid and Medicare knowledge.MBA.For candidates working in person or remotely in the below locations, the salary* range for this specific position is $152,480.00 to $274,464.00.Locations: California, New York.In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must reside within 50 miles or 1-hour commute each way of a relevant Elevance Health location.The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.
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