Digital Media Specialist II_

**What We're Looking For**At HNTB, you can create a career that is meaningful to you while building communities that matter to all of us. For more than a century, we have been delivering solutions for some of the largest, most complex infrastructure projects across the country. With our historic growth, it is an exciting time to join our team of employee-owners.This opportunity entails being responsible for assisting internal teams with the creation of digital content that is distributed and/or placed on external sites and social media platforms. This position supports the ongoing monitoring and gathering of insights related to the performance of external content against key performance indicators and collaborates with internal teams to optimize output and experience.**What You'll Do:**+ Develops content in line with the communications and engagement strategy+ Works with internal teams on the creation and execution of content to support key messaging.+ Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach+ Analyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budget+ Produces copy, original content articles, advertising, printed collateral in written or video format. Assists with planning and production processes to ensure quality content, on time and on budget.+ Works with influencers and content creators to execute content on behalf of the client across external channels+ Curates sharable and user-generated content and determines best suited platform for content.+ Gathers and evaluates social analytics and metrics against KPIs and weekly report and insights. Creates reports to visualize findings and present to management.+ Collaborates with internal teams to optimize user experience+ Identifies trends and insights to optimize user experience, budget, and performance+ Supports email marketing platforms and distribution lists. Works with internal teams on creating content.+ Performs other duties as assigned.**What You'll Need:**+ Associates’ degree in Marketing, Communications, English, Journalism or relevant field and 3 years of relevant experience, or+ In lieu of education, 5 years of relevant experience**What You'll Bring:**+ Managing social media platforms and requirements (e.g., managing an organizational LinkedIn account, activated a social media campaign, developed a social ad buy) proficiently. Providing recommendations for social media strategy and supporting the approach.+ Developing email marketing platforms such as MailChimp and Constant Contact (e.g., banner, graphics, setting analytics, look & feel).+ Identifying hosting platforms, determining the appropriate template or format, understanding efficient ways to develop a website, and working within the specifications of the client’s existing website.+ Staying current on the latest trends and technologies in digital media and making recommendations and refining digital media options.+ Identifying reporting analytics and trends.+ Applying graphic design knowledge to facilitate collaboration with graphics team.**What We Prefer:**+ Bachelor's degree in Communications, English, Journalism or related field**Additional Information**Click here for benefits information: HNTB Total RewardsClick here to learn more about EOE including disability and vet\#CB.Locations:Nashville, TN (City Center)..............._NOTICE TO THIRD-PARTY AGENCIES:__HNTB does not accept unsolicited resumes from recruiters or agencies. Any staffing/employment agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of HNTB. HNTB will have the right to hire that applicant at its discretion and without any fee owed to the submitting staffing/employment agency, person or entity. Staffing/employment agencies who have fee agreements with HNTB must submit applicants to the designated HNTB recruiter to be eligible for placement fees._**Job Type:** Regular**Full/Part Time:** Full time**Job Category:** Public Engagement and Communications Group**ReqID:** R-22021