Sr. Content Marketing Manager, Brand Protection, Brand Protection_

DescriptionAre you interested in helping Amazon ensure that customers make great purchase decisions and enable the world's most recognized Brands using Amazon to have the best experience listing and selling their products? Amazon is inventing on behalf of brand owners and is focused on building the largest and most extensive brand protection program in the world. As intellectual property owners have different needs compared to sellers, we are inventing ways to detect product authenticity, product integrity, as well as copyright, trademark, and other product quality issues. The Brand Protection Marketing team is seeking a highly skilled and experienced Sr. Content Marketing Manager with deep expertise in the ecommerce space to help lead our content marketing efforts and drive awareness and consideration of Brand Protection programs. In this role, you will leverage your strong connections and extensive knowledge of the Brand Protection landscape to build and scale compelling, sustainable content strategies that showcase Brand Protection’s value.This is a global role that will include interaction with brands, operational teams, and stakeholders in countries within and outside of the United States, most frequently in NA and LATAM, requiring an ability to communicate effectively and understand the different needs of global customers. You should have experience executing content marketing strategy, from conception to launch in a rapidly evolving environment. As a content manager, you will be adding critical value by helping our organization operate at scale.Key job responsibilities- Develop and execute a comprehensive content marketing strategy that aligns with Brand Protection’s business objectives and resonates with our target audience in the ecommerce space.- Build and manage an array of engaging content formats such as podcasts, thought leadership articles, conference collateral, whitepapers, case studies, and more, tailored to the specific needs and challenges of our customers.- Utilize your strong industry knowledge to identify content opportunities, gather insights, and ensure accurate and compelling storytelling that resonates with the ecommerce space.- Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels.- Continuously analyze and optimize content performance metrics, leveraging data-driven insights to refine and evolve the content strategy for maximum impact.- Stay deeply immersed in industry trends, emerging technologies, and best practices in ecommerce and brand protection to ensure Brand Protection’s content remains relevant and valuable to our target audience.- Proactively participate in content development and research to help enable the development of a roadmap for content marketing.Brand Protection is a fast-growing part of Amazon! We offer a great balance of fast-paced startup style work with Amazon-scale!About the teamHere at Selling Partner Services, we embrace our differences. We are committed to furthering our culture of inclusion. We have 14 employee-led affinity groups, reaching 10,000+ employees in chapters globally. We have innovative benefit offerings, and we host annual and ongoing learning experiences, including our DEI Ambassador Program. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.Basic Qualifications- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience communicating results to senior leadership- Experience using Microsoft Excel to manipulate and analyze dataPreferred Qualifications- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights- Experience with Salesforce and Tableau- Professional Proficiency/Fluency in Spanish and/or PortugueseAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit mazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit boutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.