Trimble
Field Marketing Manger North America
Trimble, Boulder, Colorado, United States, 80301
Your Title: Field Marketing Manager North America Job Location: Remote US Our Department: Transporeon
Do you enjoy the thrill of developing marketing initiatives to drive growth objectives?
What You Will Do As a Field Marketing Manager for North America, you will play a critical role in driving local marketing strategies and initiatives to support Transporeon's growth objectives. You will be responsible for organizing local events, creating case studies, executing local campaigns, building relationships with influencers and associations, working with media outlets and journalists, and collaborating closely with the North American Sales team to ensure alignment with our go-to-market strategy.
Field Marketing Plan: Build and execute the regional field marketing plan for North America, including all touchpoints across the year to ensure comprehensive coverage and engagement.
Campaign Execution: Drive and execute local marketing campaigns that align with regional business objectives, ensuring maximum impact and engagement, and the ability to navigate and adapt to the unique nuances of different regions within North America.
Building Local Case Studies: Work closely with Sales and our Lighthouse Customers to develop and share compelling case studies that highlight the impact and benefits of Trimble's solutions.
Event Management: Organize, plan, and execute local events, including trade shows, conferences, and community engagement activities to enhance brand visibility and generate leads within the target market.
Relationship building: Build and nurture relationships with key influencers, associations, media outlets, and journalists to amplify Transporeon's presence and reputation in the market.
Market Analysis: Conduct thorough market research to identify evolving trends, customer preferences, and competitor activities, providing valuable insights to shape the field marketing strategy.
Performance Tracking: Track and report on the performance of field marketing campaigns, analyzing data to provide insights and recommendations for continuous improvement.
Budget Management: Manage the regional marketing budget effectively, optimizing resources to achieve the best possible outcomes.
Sales Collaboration: Work closely with the North American Sales team to drive local exposure and ensure marketing strategies are fully aligned with go-to-market goals.
Manage all things merch - order, organize, and distribute local merchandise in line with the corporate team.
Brand Consistency: Ensure consistent brand messaging and adherence to marketing guidelines across all field activities in the region.
What Skills & Experience You Should Bring
Bachelor's degree in Marketing, Business, or a related field or comparable experience.
5+ years of experience in field marketing, with a proven track record of organizing events, executing campaigns, and collaborating with sales teams.
Stellar project management and organizational skills
Exceptional written and verbal communication skills
Ability to build and maintain relationships with key stakeholders
Proficient in marketing analytics and reporting tools
Creative thinker with a strategic mindset
Strong team player who thrives in a collaborative environment and can work effectively with sales, PR, and other internal teams.
About Our Transporeon Division Transporeon lives, breathes, and dreams transportation and logistics. Our Transportation Management Platform powers the most experienced network of shippers, forwarders, carriers, retailers, and load recipients in the world. With our Application Hubs you can digitalize your end-to-end transportation management processes - from procurement to settlement - and everything in between. The most comprehensive logistics network with 1,400+ connected shippers, 158,000+ carriers, and 100+ retailers.
Helpful Links Transporeon a Trimble Company Trimble: Life's work Are you ready to change the way to world works?
Trimble's Inclusiveness Commitment We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.
Do you enjoy the thrill of developing marketing initiatives to drive growth objectives?
What You Will Do As a Field Marketing Manager for North America, you will play a critical role in driving local marketing strategies and initiatives to support Transporeon's growth objectives. You will be responsible for organizing local events, creating case studies, executing local campaigns, building relationships with influencers and associations, working with media outlets and journalists, and collaborating closely with the North American Sales team to ensure alignment with our go-to-market strategy.
Field Marketing Plan: Build and execute the regional field marketing plan for North America, including all touchpoints across the year to ensure comprehensive coverage and engagement.
Campaign Execution: Drive and execute local marketing campaigns that align with regional business objectives, ensuring maximum impact and engagement, and the ability to navigate and adapt to the unique nuances of different regions within North America.
Building Local Case Studies: Work closely with Sales and our Lighthouse Customers to develop and share compelling case studies that highlight the impact and benefits of Trimble's solutions.
Event Management: Organize, plan, and execute local events, including trade shows, conferences, and community engagement activities to enhance brand visibility and generate leads within the target market.
Relationship building: Build and nurture relationships with key influencers, associations, media outlets, and journalists to amplify Transporeon's presence and reputation in the market.
Market Analysis: Conduct thorough market research to identify evolving trends, customer preferences, and competitor activities, providing valuable insights to shape the field marketing strategy.
Performance Tracking: Track and report on the performance of field marketing campaigns, analyzing data to provide insights and recommendations for continuous improvement.
Budget Management: Manage the regional marketing budget effectively, optimizing resources to achieve the best possible outcomes.
Sales Collaboration: Work closely with the North American Sales team to drive local exposure and ensure marketing strategies are fully aligned with go-to-market goals.
Manage all things merch - order, organize, and distribute local merchandise in line with the corporate team.
Brand Consistency: Ensure consistent brand messaging and adherence to marketing guidelines across all field activities in the region.
What Skills & Experience You Should Bring
Bachelor's degree in Marketing, Business, or a related field or comparable experience.
5+ years of experience in field marketing, with a proven track record of organizing events, executing campaigns, and collaborating with sales teams.
Stellar project management and organizational skills
Exceptional written and verbal communication skills
Ability to build and maintain relationships with key stakeholders
Proficient in marketing analytics and reporting tools
Creative thinker with a strategic mindset
Strong team player who thrives in a collaborative environment and can work effectively with sales, PR, and other internal teams.
About Our Transporeon Division Transporeon lives, breathes, and dreams transportation and logistics. Our Transportation Management Platform powers the most experienced network of shippers, forwarders, carriers, retailers, and load recipients in the world. With our Application Hubs you can digitalize your end-to-end transportation management processes - from procurement to settlement - and everything in between. The most comprehensive logistics network with 1,400+ connected shippers, 158,000+ carriers, and 100+ retailers.
Helpful Links Transporeon a Trimble Company Trimble: Life's work Are you ready to change the way to world works?
Trimble's Inclusiveness Commitment We believe in celebrating our differences. That is why our diversity is our strength. To us, that means actively participating in opportunities to be inclusive. Diversity, Equity, and Inclusion have guided our current success while also moving our desire to improve. We actively seek to add members to our community who represent our customers and the places we live and work.