Creative Circle
Brand Marketing Manager B2C
Creative Circle, Atlanta, Georgia, United States, 30383
Our client located near the Avalon Shopping center is looking for a Brand Marketing Manager to be responsible for developing and executing strategies to establish and grow their brand presence. The Brand Marketing Manager will play a pivotal role in shaping and communicating their brand story to target audiences, driving customer engagement, and fostering brand loyalty.
THIS ROLE IS ONSITE 4 days a week. WFH on Fri.
Key job responsibilities - Develop and implement a comprehensive global brand growth strategy and continuously optimize efforts across sentiment and perception - Define and communicate the brand identity, ensuring consistency across all customer-facing touchpoints, including product naming and positioning, packaging, detail pages, advertising, and marketing including website, emails, social, search, videos and campaigns, and more - Develop and manage creative briefs, and review incoming briefs, requests, and content. Create and develop content with the Creative team that upholds our brand voice and values - Continue to develop and uphold a comprehensive brand strategy and execution (vision, mission, values, positioning, architecture, etc.) across all customer-facing initiatives - Manage brand measurement and translate findings into actionable strategy. Conduct thorough audience and market research, and demographic analysis to understand the preferences, needs, and behaviors of our target customers - Collaborate with cross-functional teams to align marketing efforts with overall objectives and launches, and help guide critical PR initiatives - Work cross-functionally to drive brand awareness and customer acquisition through targeted advertising and promotional activities, utilizing various marketing channels in collaboration with our Digital and Creative organization - Monitor and analyze marketing performance metrics, KPIs, and ROI to optimize campaigns and inform future marketing decisions - Stay up-to-date with industry trends and emerging technologies to ensure our brand remains innovative and relevant in the market
Required: - Bachelor's degree in marketing, business administration, or a related field. MBA preferred. - 5+ years of experience growing B2C consumer brands through the full brand lifecycle. - Experience with customer segmentation, profiling, and targeting. - Experience in connecting brand and product marketing to measurable business outcomes. - Proven global marketing campaign management and success. - Extensive experience collaborating successfully with creative, digital, and product teams internally and externally, as well as agency and vendor management. - Writing, editing, and content marketing experience for a consumer brand. - Experience with utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences. - Demonstrated experience developing and executing successful B2C brand marketing strategies and campaigns. - Experience working within digital marketing, social media, content marketing, and PR best practices. - Strong project management and organizational skills, with the ability to prioritize and multitask in a fast-paced environment. - MUST BE ONSITE 4 days week near Avalon in Alpharetta - Retail or Ecommerce experience preferred
This is a 40 hour a week, ONSITE, full-time opportunity.
#IND123 #LI-YR1
Benefits
Medical, dental, vision and life insurance, Health Savings Account option and a host of voluntary benefits to enhance your coverage
401(k) with employer match
Paid holidays and paid time off
A beautifully designed campus with open office spaces
Office caf with snacks and a variety of beverages
Employee appreciation events throughout the year
Submit resume (and samples if applicable) to: Yanique.Rhule@jobalert.creativecircle.com
THIS ROLE IS ONSITE 4 days a week. WFH on Fri.
Key job responsibilities - Develop and implement a comprehensive global brand growth strategy and continuously optimize efforts across sentiment and perception - Define and communicate the brand identity, ensuring consistency across all customer-facing touchpoints, including product naming and positioning, packaging, detail pages, advertising, and marketing including website, emails, social, search, videos and campaigns, and more - Develop and manage creative briefs, and review incoming briefs, requests, and content. Create and develop content with the Creative team that upholds our brand voice and values - Continue to develop and uphold a comprehensive brand strategy and execution (vision, mission, values, positioning, architecture, etc.) across all customer-facing initiatives - Manage brand measurement and translate findings into actionable strategy. Conduct thorough audience and market research, and demographic analysis to understand the preferences, needs, and behaviors of our target customers - Collaborate with cross-functional teams to align marketing efforts with overall objectives and launches, and help guide critical PR initiatives - Work cross-functionally to drive brand awareness and customer acquisition through targeted advertising and promotional activities, utilizing various marketing channels in collaboration with our Digital and Creative organization - Monitor and analyze marketing performance metrics, KPIs, and ROI to optimize campaigns and inform future marketing decisions - Stay up-to-date with industry trends and emerging technologies to ensure our brand remains innovative and relevant in the market
Required: - Bachelor's degree in marketing, business administration, or a related field. MBA preferred. - 5+ years of experience growing B2C consumer brands through the full brand lifecycle. - Experience with customer segmentation, profiling, and targeting. - Experience in connecting brand and product marketing to measurable business outcomes. - Proven global marketing campaign management and success. - Extensive experience collaborating successfully with creative, digital, and product teams internally and externally, as well as agency and vendor management. - Writing, editing, and content marketing experience for a consumer brand. - Experience with utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences. - Demonstrated experience developing and executing successful B2C brand marketing strategies and campaigns. - Experience working within digital marketing, social media, content marketing, and PR best practices. - Strong project management and organizational skills, with the ability to prioritize and multitask in a fast-paced environment. - MUST BE ONSITE 4 days week near Avalon in Alpharetta - Retail or Ecommerce experience preferred
This is a 40 hour a week, ONSITE, full-time opportunity.
#IND123 #LI-YR1
Benefits
Medical, dental, vision and life insurance, Health Savings Account option and a host of voluntary benefits to enhance your coverage
401(k) with employer match
Paid holidays and paid time off
A beautifully designed campus with open office spaces
Office caf with snacks and a variety of beverages
Employee appreciation events throughout the year
Submit resume (and samples if applicable) to: Yanique.Rhule@jobalert.creativecircle.com