Sony Honda Mobility of America
Public Relations Lead/ Manager
Sony Honda Mobility of America, Los Angeles, California, United States, 90079
About the Job
Sony Honda Mobility of America Inc, based in Culver City, CA, is a subsidiary of Sony Honda Mobility Inc headquartered in Tokyo, Japan. As a 50/50 joint venture between Sony and Honda, SHM was established in Japan on September 28th, 2022, with over 200 employees in Tokyo. Sony Honda Mobility of America, situated in Culver City, California, was established in March 2023, where our dedicated team is working on introducing the electric vehicle, AFEELA, to the market. AFEELA embodies the essence of "FEEL," central to the mobility experience, fostering an interactive relationship where people "FEEL" mobility as an intelligent entity, and mobility reciprocates by "FEELing" people and society through sensing and network IT technologies. Our mission is to move people through innovative solutions inspired by diversity.
Position Summary
SHMA is seeking an experienced Public Relations Lead/Manager to play a pivotal role in the highly anticipated launch of AFEELA in 2026 and then effectively building a strong brand in the market closely aligning with sales goals. This strategic position will lead the execution of impactful Public Relations programs, drive media engagement, and shape best practices across the organization. You will be a visionary leader, orchestrating strategies to solidify SHMA's PR presence and unlock brand growth.
Job Responsibilities
Conceptualize & Execute Engaging PR ProgramsOrganize and coordinate all aspects of PR programs, special press events, and initiatives that secure coverage and positive impressions of SHMA and AFEELADevelop PR communications materials including press kits, speech writing, interview preparation and notes, question and answer sheets, and press releases.Devise short and long-term communications strategy and execute in partnership with the Marketing leadership team.Track & Optimize PR Performance
Implement and oversee management of systems and processes to circulate, evaluate, value, and record media coverage.Create trend analysis and monitor commentary on core subjects of interest, highlighting opportunities and issues across the SHMA organization related to the brand.Organize and maintain SHMA's media website pages, ensuring content meets the unique needs of the press.Build Relationships & Cultivate Success
Lead all PR outreach functions and manage day-to-day PR activities ensuring synergies and efficiencies within the SHMA organization.Proactively generate stories, solicit coverage, communicate key messages for SHMA and AFEELA and act as PR contact for US media.Coordinate opportunities utilizing the company's fleet and other assets to maximize positive media reviews through efficient utilization, including supporting social media and influencer initiatives.
Qualifications for Position
Bachelor's degree (any relevant field)Minimum of 5 years related work experience in communicationsExpert knowledge of Public Relations landscapeExcellent project management and organizational skills, with the ability to manage multiple priorities in a dynamic environment while maintaining exceptional attention to detailSolid understanding ofStrong analytical and quantitative skills with the ability to translate data into compelling insights and recommendationsProven track record of executing and optimizing impactful communications strategies that deliver measurable business resultsPR agency experience highly preferredProficiency in Microsoft Office, reporting dashboards, BI tools, and related softwareProficient with Microsoft Office Suite or related software.Excellent presentation and communication skillsBenefits
Comprehensive medical, dental, and vision benefitsFlexible Working PolicyPaid parental leave401K Program"Take What You Need" time off policy, with a minimum of 15 days off per year, and holiday breaks.Yearly bonuses (subject to eligibility)Company phone (subject to eligibility)Company swagA brand-new laptop and monitorA wide variety of employee business resource groups (EBRGs)Special discounts on Sony productsLearning and Development quarterly stipendMore to come!
The anticipated annual base salary for this position is $110,000- $160,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
Disability Accommodation for Applicants
Sony Honda Mobility of America is an Equal Opportunity Employer. We encourage applicants of all backgrounds to apply. We consider qualified individuals with disabilities and disabled veterans for accommodation in the job application process. For accommodation requests, please contact us at SHMA-Recruiting@sony-honda-mobility.com, specifying the position you are applying for.
Sony Honda Mobility of America Inc, based in Culver City, CA, is a subsidiary of Sony Honda Mobility Inc headquartered in Tokyo, Japan. As a 50/50 joint venture between Sony and Honda, SHM was established in Japan on September 28th, 2022, with over 200 employees in Tokyo. Sony Honda Mobility of America, situated in Culver City, California, was established in March 2023, where our dedicated team is working on introducing the electric vehicle, AFEELA, to the market. AFEELA embodies the essence of "FEEL," central to the mobility experience, fostering an interactive relationship where people "FEEL" mobility as an intelligent entity, and mobility reciprocates by "FEELing" people and society through sensing and network IT technologies. Our mission is to move people through innovative solutions inspired by diversity.
Position Summary
SHMA is seeking an experienced Public Relations Lead/Manager to play a pivotal role in the highly anticipated launch of AFEELA in 2026 and then effectively building a strong brand in the market closely aligning with sales goals. This strategic position will lead the execution of impactful Public Relations programs, drive media engagement, and shape best practices across the organization. You will be a visionary leader, orchestrating strategies to solidify SHMA's PR presence and unlock brand growth.
Job Responsibilities
Conceptualize & Execute Engaging PR ProgramsOrganize and coordinate all aspects of PR programs, special press events, and initiatives that secure coverage and positive impressions of SHMA and AFEELADevelop PR communications materials including press kits, speech writing, interview preparation and notes, question and answer sheets, and press releases.Devise short and long-term communications strategy and execute in partnership with the Marketing leadership team.Track & Optimize PR Performance
Implement and oversee management of systems and processes to circulate, evaluate, value, and record media coverage.Create trend analysis and monitor commentary on core subjects of interest, highlighting opportunities and issues across the SHMA organization related to the brand.Organize and maintain SHMA's media website pages, ensuring content meets the unique needs of the press.Build Relationships & Cultivate Success
Lead all PR outreach functions and manage day-to-day PR activities ensuring synergies and efficiencies within the SHMA organization.Proactively generate stories, solicit coverage, communicate key messages for SHMA and AFEELA and act as PR contact for US media.Coordinate opportunities utilizing the company's fleet and other assets to maximize positive media reviews through efficient utilization, including supporting social media and influencer initiatives.
Qualifications for Position
Bachelor's degree (any relevant field)Minimum of 5 years related work experience in communicationsExpert knowledge of Public Relations landscapeExcellent project management and organizational skills, with the ability to manage multiple priorities in a dynamic environment while maintaining exceptional attention to detailSolid understanding ofStrong analytical and quantitative skills with the ability to translate data into compelling insights and recommendationsProven track record of executing and optimizing impactful communications strategies that deliver measurable business resultsPR agency experience highly preferredProficiency in Microsoft Office, reporting dashboards, BI tools, and related softwareProficient with Microsoft Office Suite or related software.Excellent presentation and communication skillsBenefits
Comprehensive medical, dental, and vision benefitsFlexible Working PolicyPaid parental leave401K Program"Take What You Need" time off policy, with a minimum of 15 days off per year, and holiday breaks.Yearly bonuses (subject to eligibility)Company phone (subject to eligibility)Company swagA brand-new laptop and monitorA wide variety of employee business resource groups (EBRGs)Special discounts on Sony productsLearning and Development quarterly stipendMore to come!
The anticipated annual base salary for this position is $110,000- $160,000. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
Disability Accommodation for Applicants
Sony Honda Mobility of America is an Equal Opportunity Employer. We encourage applicants of all backgrounds to apply. We consider qualified individuals with disabilities and disabled veterans for accommodation in the job application process. For accommodation requests, please contact us at SHMA-Recruiting@sony-honda-mobility.com, specifying the position you are applying for.