GCI
Marketing Specialist I
GCI, Anchorage, Alaska, United States, 99507
Job Description
GCI's Marketing Specialist I
will participate and support the Marketing Team promoting GCI products and services. Promote a positive relationship assisting with general product and promotional information. Manage internal and external relationships to carefully take each project to market with success from conception to completion.
Assigned responsibilities to specific focus area teams:Digital MarketingBusiness MarketingProduct MarketingCampaign MarketingMarketing CommunicationsESSENTIAL DUTIES AND RESPONSIBILITIES AT ALL LEVELS:Essential duties and responsibilities are assigned per the addendum(s) if specific focus area.
Product Marketing
Focus of position:
The role requires a strategic thinker who helps develop consumer products and promotions to drive growth and opportunities. A high level of attention to detail and organization is a must in the fast-paced marketing environment.
Primary Responsibilities:Proactively keep abreast of competitor marketing, product offerings, promotions, and industry trendsCollect and organize data to inform marketing campaigns and product development.Leverage project management software to document product launches, campaigns, promotions, and deliverables, adapting timelines as needed in a fast-paced environment.Development of strategic plan deliverables including some or all the following:Online researchData analysisObjective planningFormal presentationsAid in developing campaign briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy.Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.Develop unique strategies and build upon current strategies to meet/exceed objectives.Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.Establish consistent communication with sales to gather feedback, deliver updates and ensure our sales teams have the tools they need.COMPETENCIES:
ACCOUNTABILITY- Takes ownership for actions, decisions, and results; openly accepts feedback and demonstrates a willingness to improve.
Remain current regarding promotion trends, technology, and competitor marketing.
BASIC PRINCIPLES - Interacts with people in a way that builds mutual trust, confidence, and respect; adheres to GCI's Code of Conduct for Employees - the Basic Principles.COLLABORATION - Works effectively with others to accomplish common goals and objectives; maintains positive relationships even under difficult circumstances.
Ability to work well with others under stressful, time restricted conditions, displaying patience and tolerance in a positive manner with customers and co-workers. Ability to multitask and be positive when redirected in tasks.
COMMUNICATION- Conveys thoughts and expresses ideas appropriately and professionally.
Ability to listen effectively and communicate on the phone, in person, and by email, informing customers of various products and services provided by GCI.Able to communicate effectively with stakeholders at all levels of the organization.
COMPLIANCE - Follows internal controls; protects confidential information; abides by GCI's Code of Business Conduct & Ethics.
Must maintain confidentiality regarding internal, external customers, and company's proprietary.
CUSTOMER FOCUS - Demonstrates commitment to service excellence; gives high priority to customer satisfaction.RELIABILITY - Consistently follows through on assigned tasks as expected; demonstrates timely attendance at meetings, training, and other work obligations.
Willingness and ability to learn and keep current on GCI internal systems, procedure, and hands on equipment.
RESULTS - Uses a combination of job knowledge, initiative, sound decision making, innovation, adaptability, and problem solving.
Clear understanding of the changing business environment and product life cycle are key and able to adapt to changing demands and conditions as the business climate changes.Strong problem solving and time management with attention to detail skills.High standards on follow up, follow through, and managing project timelines within budget.The ability to create urgency with outside vendors when timelines are critical and have the acumen to develop the critical path to project completion.Ability to multitask, be flexible to work across multiple points of contact within a global organization, take the lead on scheduling meetings and project kickoffs.Must be detail-oriented and can work proactively and effectively with multiple priorities under minimal supervision.Capable of handling multiple projects / initiatives simultaneously and executing to completion.Experience in marketing project coordination.
SAFETY & SECURITY - Supports a safe work environment by following all workplace safety rules and guidelines; complies with applicable Security policies and procedures.Proficient computer skills and MS Office knowledge (e.g., Outlook, Teams, Word, Excel) to complete job duties effectively, such as using the company intranet and to accurately retrieve and input information into database or equivalent.Experience in marketing project coordination.Ability to prioritize and handle multiple tasks working in a team or independently toward a common goal.Must be team-oriented, possess a positive attitude and work well across the organization.Level Definition
Position Title: Marketing Specialist I
Grade: A07
Additional Job Requirements:
This is an entry level position within the marketing specialist team. Works under close supervision conducting work assignments as directed. Must have a basic knowledge of marketing initiatives, the company's product line and sales programs.
Minimum Qualifications:
Required:
*A combination of relevant work experience and/or education sufficient to perform the duties of the job may substitute to meet the total years required on a year-for-year basis
High School diploma or equivalent.Minimum of two (2) years in a customer service, office administrative, or marketing environment. *Preferred:
Experience within a telecommunications customer product line environment.Associate degree in relevant field.Experience with the Adobe Creative Cloud suite.Experience with marketing automation and project management tools.Experience with content publishing through online portals, such as WordPress.Other relevant telecom industry or job specific certifications.Required at ALL LevelsDRIVING REQUIREMENTS :This position may require access to reliable transportation for occasional travel between retail store locations, offices, worksites, or other locations throughout Southcentral Alaska.PHYSICAL REQUIREMENTS and WORKING CONDITIONS:
Work is primarily sedentary, requiring daily routine computer usage.Work entails long periods of time in front of a computer screen and on video calls.Work entails the ability to maneuver up to 20 pounds.Work entails dealing with upset customers and/or employees at times.Ability to work shifts as assigned, work in standard office/home office setting, and operate standard office equipment.Ability to accurately communicate information and ideas to others effectively.Physical agility and effort sufficient to perform job duties safely and effectively.Ability to make valid judgments and decisions.Available to work additional time on weekends, holidays, before or after normal work hours when necessary.Must work well in a team environment and be able to work with a diverse group of people and customers.Virtual workers must comply with remote work policies and agreements.The company and its subsidiaries operate in a 24/7 environment providing critical services to Alaskans and may need to respond to public health and safety matters or other business emergencies. Due to business needs employees may be contacted outside of the core business hours to respond to the immediate emergency. As such, you will be requested to provide emergency after hours contact numbers, to include your home and cell phone numbers if you have those services.
Diversity, Equity, and Inclusion:
At GCI, we foster a culture of inclusivity by nurturing an environment where the varied perspectives of our employees, customers, and fellow Alaskans are celebrated. We add value to our community as we grow and empower a diverse workforce that provides equitable opportunity for every Trailblazer.
EEO:
GCI is an equal opportunity employer. Qualified applicants are considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, mental or physical disability, veteran status, or any other status or classification protected under applicable state or federal law.
DISCLAIMER:
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. All employees of GCI work in support of the GCI Mission Statement and Declaration of Principles which are located on the GCI Career page and Employee portal.
About Us
Headquartered in Alaska with additional locations throughout the U.S., GCI has worked for more than 40 years to deliver communication and technology services to some of the most remote communities and in some of the most challenging conditions in North America. GCI is a pioneer in its field, bringing telemedicine and online education capabilities to communities across the state and continuing efforts to connect the Arctic globally as well as providing strong services to consumer and business markets. GCI's introduction of 1 GIG internet speeds in the state as well as its innovative partnership with Apple are among the countless ways the company has transformed communication and quality of life for Alaskans.
EEO: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or another characteristic protected by law.
GCI's Marketing Specialist I
will participate and support the Marketing Team promoting GCI products and services. Promote a positive relationship assisting with general product and promotional information. Manage internal and external relationships to carefully take each project to market with success from conception to completion.
Assigned responsibilities to specific focus area teams:Digital MarketingBusiness MarketingProduct MarketingCampaign MarketingMarketing CommunicationsESSENTIAL DUTIES AND RESPONSIBILITIES AT ALL LEVELS:Essential duties and responsibilities are assigned per the addendum(s) if specific focus area.
Product Marketing
Focus of position:
The role requires a strategic thinker who helps develop consumer products and promotions to drive growth and opportunities. A high level of attention to detail and organization is a must in the fast-paced marketing environment.
Primary Responsibilities:Proactively keep abreast of competitor marketing, product offerings, promotions, and industry trendsCollect and organize data to inform marketing campaigns and product development.Leverage project management software to document product launches, campaigns, promotions, and deliverables, adapting timelines as needed in a fast-paced environment.Development of strategic plan deliverables including some or all the following:Online researchData analysisObjective planningFormal presentationsAid in developing campaign briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy.Report on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.Develop unique strategies and build upon current strategies to meet/exceed objectives.Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns.Establish consistent communication with sales to gather feedback, deliver updates and ensure our sales teams have the tools they need.COMPETENCIES:
ACCOUNTABILITY- Takes ownership for actions, decisions, and results; openly accepts feedback and demonstrates a willingness to improve.
Remain current regarding promotion trends, technology, and competitor marketing.
BASIC PRINCIPLES - Interacts with people in a way that builds mutual trust, confidence, and respect; adheres to GCI's Code of Conduct for Employees - the Basic Principles.COLLABORATION - Works effectively with others to accomplish common goals and objectives; maintains positive relationships even under difficult circumstances.
Ability to work well with others under stressful, time restricted conditions, displaying patience and tolerance in a positive manner with customers and co-workers. Ability to multitask and be positive when redirected in tasks.
COMMUNICATION- Conveys thoughts and expresses ideas appropriately and professionally.
Ability to listen effectively and communicate on the phone, in person, and by email, informing customers of various products and services provided by GCI.Able to communicate effectively with stakeholders at all levels of the organization.
COMPLIANCE - Follows internal controls; protects confidential information; abides by GCI's Code of Business Conduct & Ethics.
Must maintain confidentiality regarding internal, external customers, and company's proprietary.
CUSTOMER FOCUS - Demonstrates commitment to service excellence; gives high priority to customer satisfaction.RELIABILITY - Consistently follows through on assigned tasks as expected; demonstrates timely attendance at meetings, training, and other work obligations.
Willingness and ability to learn and keep current on GCI internal systems, procedure, and hands on equipment.
RESULTS - Uses a combination of job knowledge, initiative, sound decision making, innovation, adaptability, and problem solving.
Clear understanding of the changing business environment and product life cycle are key and able to adapt to changing demands and conditions as the business climate changes.Strong problem solving and time management with attention to detail skills.High standards on follow up, follow through, and managing project timelines within budget.The ability to create urgency with outside vendors when timelines are critical and have the acumen to develop the critical path to project completion.Ability to multitask, be flexible to work across multiple points of contact within a global organization, take the lead on scheduling meetings and project kickoffs.Must be detail-oriented and can work proactively and effectively with multiple priorities under minimal supervision.Capable of handling multiple projects / initiatives simultaneously and executing to completion.Experience in marketing project coordination.
SAFETY & SECURITY - Supports a safe work environment by following all workplace safety rules and guidelines; complies with applicable Security policies and procedures.Proficient computer skills and MS Office knowledge (e.g., Outlook, Teams, Word, Excel) to complete job duties effectively, such as using the company intranet and to accurately retrieve and input information into database or equivalent.Experience in marketing project coordination.Ability to prioritize and handle multiple tasks working in a team or independently toward a common goal.Must be team-oriented, possess a positive attitude and work well across the organization.Level Definition
Position Title: Marketing Specialist I
Grade: A07
Additional Job Requirements:
This is an entry level position within the marketing specialist team. Works under close supervision conducting work assignments as directed. Must have a basic knowledge of marketing initiatives, the company's product line and sales programs.
Minimum Qualifications:
Required:
*A combination of relevant work experience and/or education sufficient to perform the duties of the job may substitute to meet the total years required on a year-for-year basis
High School diploma or equivalent.Minimum of two (2) years in a customer service, office administrative, or marketing environment. *Preferred:
Experience within a telecommunications customer product line environment.Associate degree in relevant field.Experience with the Adobe Creative Cloud suite.Experience with marketing automation and project management tools.Experience with content publishing through online portals, such as WordPress.Other relevant telecom industry or job specific certifications.Required at ALL LevelsDRIVING REQUIREMENTS :This position may require access to reliable transportation for occasional travel between retail store locations, offices, worksites, or other locations throughout Southcentral Alaska.PHYSICAL REQUIREMENTS and WORKING CONDITIONS:
Work is primarily sedentary, requiring daily routine computer usage.Work entails long periods of time in front of a computer screen and on video calls.Work entails the ability to maneuver up to 20 pounds.Work entails dealing with upset customers and/or employees at times.Ability to work shifts as assigned, work in standard office/home office setting, and operate standard office equipment.Ability to accurately communicate information and ideas to others effectively.Physical agility and effort sufficient to perform job duties safely and effectively.Ability to make valid judgments and decisions.Available to work additional time on weekends, holidays, before or after normal work hours when necessary.Must work well in a team environment and be able to work with a diverse group of people and customers.Virtual workers must comply with remote work policies and agreements.The company and its subsidiaries operate in a 24/7 environment providing critical services to Alaskans and may need to respond to public health and safety matters or other business emergencies. Due to business needs employees may be contacted outside of the core business hours to respond to the immediate emergency. As such, you will be requested to provide emergency after hours contact numbers, to include your home and cell phone numbers if you have those services.
Diversity, Equity, and Inclusion:
At GCI, we foster a culture of inclusivity by nurturing an environment where the varied perspectives of our employees, customers, and fellow Alaskans are celebrated. We add value to our community as we grow and empower a diverse workforce that provides equitable opportunity for every Trailblazer.
EEO:
GCI is an equal opportunity employer. Qualified applicants are considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, mental or physical disability, veteran status, or any other status or classification protected under applicable state or federal law.
DISCLAIMER:
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. All employees of GCI work in support of the GCI Mission Statement and Declaration of Principles which are located on the GCI Career page and Employee portal.
About Us
Headquartered in Alaska with additional locations throughout the U.S., GCI has worked for more than 40 years to deliver communication and technology services to some of the most remote communities and in some of the most challenging conditions in North America. GCI is a pioneer in its field, bringing telemedicine and online education capabilities to communities across the state and continuing efforts to connect the Arctic globally as well as providing strong services to consumer and business markets. GCI's introduction of 1 GIG internet speeds in the state as well as its innovative partnership with Apple are among the countless ways the company has transformed communication and quality of life for Alaskans.
EEO: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or another characteristic protected by law.