Hibbett Retail, Inc.
Manager, Digital Marketing - City Gear
Hibbett Retail, Inc., Birmingham, Alabama, United States, 35275
00015 Store Support Center
LE_301 Hibbett Retail, Inc.Job Title:
Manager, Digital Marketing
Department:
Marketing
FLSA Status:
Exempt
Reports To:
Senior Manager, Digital Marketing
Prepared Date:
January 2024
Reviewed Date:
January 2024
SUMMARY
The Manager, Digital Marketing, is responsible for developing and executing a variety of marketing initiatives that increase brand awareness and drive sales for the Hibbett I City Gear brand and its vendors. Manages requests and plans campaigns, innovating each area of digital marketing. Collaborates and interacts with merchants, creative services, digital commerce, marketing, and other business partners to ensure marketing programs are cohesive across key channels and align with overall brand objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead and oversee SMS, app notification, and email programs.Execute SMS/MMS and app notification campaigns.Develop processes and protocols to support established and new business objectives across multiple departments.Manage the Specialist, Email Marketing and the Generalist, Marketing, mentoring, and training them on best practices, policies, and procedures.Manage 7 external vendor relationships including negotiating contracts/budget, managing weekly touch bases, managing ROI and more.Communicates across various internal & external partners in digital commerce, merchandise, marketing, and design to ensure all marketing assets are created, approved, and delivered on time for both Hibbett I City Gear and vendor campaigns.Work with legal team to stay abreast of email and mobile laws and procedures, including regular audits of the programs.Drives the execution of multiple marketing plans and projects.Manages budget across tactics to achieve business goals.Manage and strategize the marketing calendar for digital marketing channels.Engagement with creative agency for design & content developmentMonitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and report back results to internal stakeholders.Provide regular reports and insights to internal stakeholders, highlighting successes and recommending improvements.Continuously provides optimization recommendations to achieve ROAS targets.Stay abreast of emerging marketing opportunities and innovative ideas.Support various marketing campaigns with digital components and help with digital innovation projects.Protect the company's assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.SUPERVISORY RESPONSIBILITIES
Directly supervises the Specialist, Email Marketing and the Generalist, Marketing. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
5 or more years of experience with digital marketing.Demonstrated management and leadership skills.Experience working for a retail company.Ability to multi-task and execute with excellence & precision while adapting to competing demands and shifting priorities.Ability to communicate & influence effectively at all levels of the organization.Excellent writing skills.Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level.Innate ability to grasp what is relevant, trending, and on-brand.Strong appreciation for the creative process and product knowledge.Clear & effective written & verbal communication.Ability to work independently; self-motivated & willing to take an idea and run with it.Highly organized & flexible.Proficient in Microsoft Office, including Word, Outlook, and Excel.
Hibbett's Privacy Policy
Candidates will have an option during the application process to withdraw their application prior to completion of the application. Throughout this online job application process, you will be asked to provide personal information about yourself. Please review Hibbett's Privacy Policy to understand how the information you provide will be utilized and safeguarded.
By clicking the
Apply
button, I acknowledge that I have read and understand the Hibbett's Privacy Policy. Further, I consent to the use of the same as my Electronic Agreement for purposes hereof. I acknowledge that I have a right to withdraw such consent at any time by contacting Hibbett.
LE_301 Hibbett Retail, Inc.Job Title:
Manager, Digital Marketing
Department:
Marketing
FLSA Status:
Exempt
Reports To:
Senior Manager, Digital Marketing
Prepared Date:
January 2024
Reviewed Date:
January 2024
SUMMARY
The Manager, Digital Marketing, is responsible for developing and executing a variety of marketing initiatives that increase brand awareness and drive sales for the Hibbett I City Gear brand and its vendors. Manages requests and plans campaigns, innovating each area of digital marketing. Collaborates and interacts with merchants, creative services, digital commerce, marketing, and other business partners to ensure marketing programs are cohesive across key channels and align with overall brand objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead and oversee SMS, app notification, and email programs.Execute SMS/MMS and app notification campaigns.Develop processes and protocols to support established and new business objectives across multiple departments.Manage the Specialist, Email Marketing and the Generalist, Marketing, mentoring, and training them on best practices, policies, and procedures.Manage 7 external vendor relationships including negotiating contracts/budget, managing weekly touch bases, managing ROI and more.Communicates across various internal & external partners in digital commerce, merchandise, marketing, and design to ensure all marketing assets are created, approved, and delivered on time for both Hibbett I City Gear and vendor campaigns.Work with legal team to stay abreast of email and mobile laws and procedures, including regular audits of the programs.Drives the execution of multiple marketing plans and projects.Manages budget across tactics to achieve business goals.Manage and strategize the marketing calendar for digital marketing channels.Engagement with creative agency for design & content developmentMonitor and analyze key performance indicators (KPIs) to assess campaign effectiveness and report back results to internal stakeholders.Provide regular reports and insights to internal stakeholders, highlighting successes and recommending improvements.Continuously provides optimization recommendations to achieve ROAS targets.Stay abreast of emerging marketing opportunities and innovative ideas.Support various marketing campaigns with digital components and help with digital innovation projects.Protect the company's assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.SUPERVISORY RESPONSIBILITIES
Directly supervises the Specialist, Email Marketing and the Generalist, Marketing. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
5 or more years of experience with digital marketing.Demonstrated management and leadership skills.Experience working for a retail company.Ability to multi-task and execute with excellence & precision while adapting to competing demands and shifting priorities.Ability to communicate & influence effectively at all levels of the organization.Excellent writing skills.Experience establishing and maintaining relationships with individuals at all levels of the organization, including the executive level.Innate ability to grasp what is relevant, trending, and on-brand.Strong appreciation for the creative process and product knowledge.Clear & effective written & verbal communication.Ability to work independently; self-motivated & willing to take an idea and run with it.Highly organized & flexible.Proficient in Microsoft Office, including Word, Outlook, and Excel.
Hibbett's Privacy Policy
Candidates will have an option during the application process to withdraw their application prior to completion of the application. Throughout this online job application process, you will be asked to provide personal information about yourself. Please review Hibbett's Privacy Policy to understand how the information you provide will be utilized and safeguarded.
By clicking the
Apply
button, I acknowledge that I have read and understand the Hibbett's Privacy Policy. Further, I consent to the use of the same as my Electronic Agreement for purposes hereof. I acknowledge that I have a right to withdraw such consent at any time by contacting Hibbett.