24 Seven Talent
DTC Marketing Manager
24 Seven Talent, Seattle, Washington, us, 98127
Our client is a clean beauty brand looking for a DTC Marketing Manager to join their team. In this role you will be responsible for executing, managing and analyzing the on-site experience, email marketing & conversion and retention-driving tactics.
Responsibilities:• Maintaining daily digital marketing calendars & email marketing plans• Daily use of reporting & analytics tools, including but not limited to Google Analytics, Excel, Shopify and third-party vendor reporting suites to gain actionable insights and provide recommendations for optimizations.• Responsible for all tactical site execution tasks, including but not limited to product set up, site content set up, on site merchandising, site content briefing promo planning & set up, and management of the creative feedback process• Assist in executing weekly, monthly, and quarterly reporting recaps for .com business, site engagement and site health• Assist in managing the day-to-day relationships with third party site vendors.• Assist in the planning, expansion and execution of the E-commerce roadmap including but not limited to, new vendor onboarding, site redesign projects, AB testing, and new site feature development.• Responsible for managing relationships with web development partners and ensuring timelines and requirements are met & best practices are followed across all on-site projects.• Manage SEO reporting and ongoing optimizations for increased visibility.• Email/SMS campaign, flow, segmentation set up and execution.• Work cross functionally to communicate site and digital marketing strategies to operations and customer service.• Assist in managing day-to day relationships and communication with paid media agencies.• Provide ongoing reporting for and recommendations for optimizing the site & conversion experience• Work cross-functionally with brand marketing to ensure synergy across marketing messaging and strategies.• Complete competitive research while monitoring industry changes and new site opportunities to translate those into actionable recommendations.
Desired Skills and Experience:• Bachelor's degree required• 3-5 years of experience in digital marketing (beauty or CPG industry a plus)• Demonstrated organization, detail-orientation and time management skills• -Very strong demonstrated analytical and creative skills, with the ability to clearly summarize key• learnings and recommendations from raw data.• Experience with Shopify and Klayvio• Experience with reporting suites such as Google Analytics and Adobe Analytics• Experience using Excel (v-Lookup, pivot tables, etc.)• ndependent, organized and highly motivated with the ability to thrive in a hands-on, fast-paced environment• Strong verbal and written communication skills
Responsibilities:• Maintaining daily digital marketing calendars & email marketing plans• Daily use of reporting & analytics tools, including but not limited to Google Analytics, Excel, Shopify and third-party vendor reporting suites to gain actionable insights and provide recommendations for optimizations.• Responsible for all tactical site execution tasks, including but not limited to product set up, site content set up, on site merchandising, site content briefing promo planning & set up, and management of the creative feedback process• Assist in executing weekly, monthly, and quarterly reporting recaps for .com business, site engagement and site health• Assist in managing the day-to-day relationships with third party site vendors.• Assist in the planning, expansion and execution of the E-commerce roadmap including but not limited to, new vendor onboarding, site redesign projects, AB testing, and new site feature development.• Responsible for managing relationships with web development partners and ensuring timelines and requirements are met & best practices are followed across all on-site projects.• Manage SEO reporting and ongoing optimizations for increased visibility.• Email/SMS campaign, flow, segmentation set up and execution.• Work cross functionally to communicate site and digital marketing strategies to operations and customer service.• Assist in managing day-to day relationships and communication with paid media agencies.• Provide ongoing reporting for and recommendations for optimizing the site & conversion experience• Work cross-functionally with brand marketing to ensure synergy across marketing messaging and strategies.• Complete competitive research while monitoring industry changes and new site opportunities to translate those into actionable recommendations.
Desired Skills and Experience:• Bachelor's degree required• 3-5 years of experience in digital marketing (beauty or CPG industry a plus)• Demonstrated organization, detail-orientation and time management skills• -Very strong demonstrated analytical and creative skills, with the ability to clearly summarize key• learnings and recommendations from raw data.• Experience with Shopify and Klayvio• Experience with reporting suites such as Google Analytics and Adobe Analytics• Experience using Excel (v-Lookup, pivot tables, etc.)• ndependent, organized and highly motivated with the ability to thrive in a hands-on, fast-paced environment• Strong verbal and written communication skills