National Geographic
Sr. Manager, Impact Communications
National Geographic, Pasco, Washington, us, 99302
How You'll Contribute
The Communications team uses creative and strategic tools to further the mission of the National Geographic Society, while maintaining our place as one of the world's most trusted non-profit organizations and global brands. The Division's creative minds develop and execute mission-driven, on-brand and strategic communications, marketing, creative and impact media for the National Geographic Society and amplify this content on our own channels, across NGP and through outside partners and earned media. The team is composed of six integrated departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.
Reporting to the Sr Director, Impact Communications, the Sr Manager, Impact Communications will oversee communications planning and execution for a number of Explorer-led programs. This position will direct the strategy and implementation of outreach and engagement and will amplify the right message, at the right time, to the right audience in support of the goals of NGS, the Communications team and the program. The Sr Manager will also champion the Society's mission, ensuring all communications reflect the brand's voice and messaging.
Please include a cover letter with your application, as well as a writing sample and several media clips with a description of the context. Applications without a cover letter will not be considered.
Your Impact
Responsibilities
Include
Communications Strategy (50%):Develops and directs comprehensive communications strategies, working collaboratively with programmatic teams, communications colleagues and external partners, to advance understanding, admiration and support for the Society's Explorer-led programs and the overall profile of the Society's mission. Writes and edits compelling media pitches, press releases, statements, op-eds, talking points, fact sheets, journalist briefs and other short form media and communications products.Ensures a consistent cadence of earned media, owned media, social media and speaking opportunities.Develops and refines messaging to connect our work with key audiences.Media Outreach and Engagement (30%):
Proactively directs external media relations and outreach to broaden awareness of key Explorer-led programs and increases the visibility of NGS. Cultivates and maintains relationships with reporters from top-tier local, regional, national and international media outlets.Secures high-quality media coverage. Proactively identifies, develops, refines and executes strategies to reach key audiences.Develops media briefings and guidance, conducts media training sessions for Explorers and other spokespeople for media interviews.Monitors potential and emerging issues related to Explorer-led programs and helps develop an organizational response with senior members of the communications division when needed.Drafts, refines and distributes communications materials including press releases, blog posts, op-eds, etc.Content Curation and Materials Direction (15%):
Works with stakeholders from across the wider communications division to ideate and curate content to support communications strategies for our Explorer-led programs.Ensures content has a cohesive tone and style across platforms including targeted mailings, social media, blogs, web pages, email campaigns, fliers, newsletters, and promotional products.Manages a consistent messaging platform, including the development of messaging tool kits to ensure related NGS ambassadors are well equipped to deliver our impact messaging.Ad Hoc Initiatives (5%):
Strategizes communications and public relations opportunities for other verticals and special projects that advance the Society's mission, which include but are not limited to those that touch corporate communications, internal communications, education, executive visibility, DEI, etc.What You'll Bring
Educational BackgroundBachelor's degree preferred
Minimum Years and Types of Experience7+ years of discipline experience in strategic communications and media relations.
Necessary Knowledge and Skills
Experience developing and executing communications strategies-including writing communications plans and developing key messages.In-depth understanding of news media with the ability to create and maintain solid relationships with press contacts. Ability to secure top tier media placements.Experience with communication in the areas of ocean protection, land conservation, wildlife and/or human history and culture.Strong verbal and written communicator able to synthesize and translate complex material into clear and concise language tailored to audience needs.Ability to work under tight deadlines while effectively managing both long- and short-term projects.Excellent professional judgment with the ability to balance the needs of multiple stakeholders at any given time and be comfortable managing projects independently.Desired Qualifications
Staff management experience desired.Proficiency with Cision or experience using another media database preferred.Additional languages are helpful but not required.Existing relationships with press and media contacts are a plus.
Supervision
No direct reports
Salary Information
The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.
The salary range for this position is $95,000 - $100,000.
In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31; paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.
Job Designation
Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if preferred.
Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.
We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.
The Communications team uses creative and strategic tools to further the mission of the National Geographic Society, while maintaining our place as one of the world's most trusted non-profit organizations and global brands. The Division's creative minds develop and execute mission-driven, on-brand and strategic communications, marketing, creative and impact media for the National Geographic Society and amplify this content on our own channels, across NGP and through outside partners and earned media. The team is composed of six integrated departments: Engagement and Marketing Strategy, Brand, Creative, Strategic Communications, Executive Communications, and Content and Editorial.
Reporting to the Sr Director, Impact Communications, the Sr Manager, Impact Communications will oversee communications planning and execution for a number of Explorer-led programs. This position will direct the strategy and implementation of outreach and engagement and will amplify the right message, at the right time, to the right audience in support of the goals of NGS, the Communications team and the program. The Sr Manager will also champion the Society's mission, ensuring all communications reflect the brand's voice and messaging.
Please include a cover letter with your application, as well as a writing sample and several media clips with a description of the context. Applications without a cover letter will not be considered.
Your Impact
Responsibilities
Include
Communications Strategy (50%):Develops and directs comprehensive communications strategies, working collaboratively with programmatic teams, communications colleagues and external partners, to advance understanding, admiration and support for the Society's Explorer-led programs and the overall profile of the Society's mission. Writes and edits compelling media pitches, press releases, statements, op-eds, talking points, fact sheets, journalist briefs and other short form media and communications products.Ensures a consistent cadence of earned media, owned media, social media and speaking opportunities.Develops and refines messaging to connect our work with key audiences.Media Outreach and Engagement (30%):
Proactively directs external media relations and outreach to broaden awareness of key Explorer-led programs and increases the visibility of NGS. Cultivates and maintains relationships with reporters from top-tier local, regional, national and international media outlets.Secures high-quality media coverage. Proactively identifies, develops, refines and executes strategies to reach key audiences.Develops media briefings and guidance, conducts media training sessions for Explorers and other spokespeople for media interviews.Monitors potential and emerging issues related to Explorer-led programs and helps develop an organizational response with senior members of the communications division when needed.Drafts, refines and distributes communications materials including press releases, blog posts, op-eds, etc.Content Curation and Materials Direction (15%):
Works with stakeholders from across the wider communications division to ideate and curate content to support communications strategies for our Explorer-led programs.Ensures content has a cohesive tone and style across platforms including targeted mailings, social media, blogs, web pages, email campaigns, fliers, newsletters, and promotional products.Manages a consistent messaging platform, including the development of messaging tool kits to ensure related NGS ambassadors are well equipped to deliver our impact messaging.Ad Hoc Initiatives (5%):
Strategizes communications and public relations opportunities for other verticals and special projects that advance the Society's mission, which include but are not limited to those that touch corporate communications, internal communications, education, executive visibility, DEI, etc.What You'll Bring
Educational BackgroundBachelor's degree preferred
Minimum Years and Types of Experience7+ years of discipline experience in strategic communications and media relations.
Necessary Knowledge and Skills
Experience developing and executing communications strategies-including writing communications plans and developing key messages.In-depth understanding of news media with the ability to create and maintain solid relationships with press contacts. Ability to secure top tier media placements.Experience with communication in the areas of ocean protection, land conservation, wildlife and/or human history and culture.Strong verbal and written communicator able to synthesize and translate complex material into clear and concise language tailored to audience needs.Ability to work under tight deadlines while effectively managing both long- and short-term projects.Excellent professional judgment with the ability to balance the needs of multiple stakeholders at any given time and be comfortable managing projects independently.Desired Qualifications
Staff management experience desired.Proficiency with Cision or experience using another media database preferred.Additional languages are helpful but not required.Existing relationships with press and media contacts are a plus.
Supervision
No direct reports
Salary Information
The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.
The salary range for this position is $95,000 - $100,000.
In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31; paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.
Job Designation
Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are Hybrid. Our Hybrid category requires that staff work at Base Camp two days each week: every Tuesday and Wednesday. Hybrid staff are also always welcome to come in additional days each week if preferred.
Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.
We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.