Lynker Corporation
Social Media & Marketing Specialist
Lynker Corporation, Silver Spring, Maryland, United States, 20900
Overview
Lynker Corporation is a leading provider of innovative solutions in weather and climate science. With a commitment to excellence and a passion for innovation, Lynker leverages cutting-edge technologies and scientific expertise to support the creation and delivery of improved operational weather forecasts.
As part of our ongoing growth and expansion, we are seeking a sharp and creative Social Media and Marketing Specialist to join our team, and support a long-term contract with NOAA. This is a hybrid position, and the Social Media and Marketing Specialist selected, will be expected to work onsite 3 days a week, out of the Silver Spring, MD office, and will work remotely the other 2 days.
Responsibilities
The Social Media and Marketing Specialist's job will consist of developing, executing, and managing comprehensive strategic marketing plans, strategies and messaging for internal and external OCS customers. Generate marketing that effectively describes and promotes the organization and its products including graphics, product collateral, logos, or other promotional products. Analyzes customer requirements, develops plain language messaging, communicates project development and drives creative development processes. Work with scientific and technical staff to write blog posts and craft social media campaigns.
Social Media and Marketing Specialist tasks are as follows:Review client's existing images, messages, strategies, plans, programs and/or products and communicates/delivers them to the public through appropriate media (e.g., print, broadcast, Internet, etc.) to achieve desired objectives in communications campaigns.Organizes and launches events, conferences, press briefings, photo opportunities, exhibitions, tours, and visits as needed (Usually about 12 of these events in a calendar year).Manages deadlines, adheres to protocol, and plans for any logistical/technical requirements. Develops and distributes media advisories, alerts, releases, and press kits, and makes pitch calls prior to major events, press briefings, or major news story releases to ensure maximum media attendance and/or coverage.Establishes relationships with both national and local media, as well as specific media outlets. Compiles and maintains extensive national and targeted media contact lists/databases. Provides media outreach assistance to local community-based organizations to increase local coverage and raise community awareness of specific services and topics.Conducts follow-up evaluation of outreach efforts and event outcomes utilizing various resources, including tracking sigma encoding, press clipping services, surveys, and phone calls, to improve future outreach efforts.Maintains comprehensive media event files from pre-planning, production, and post-event phases. Tracks topic related media on a daily basis to keep team and client informed of issues affecting outreach efforts, forecasting trends, etc. Maintains an active clipping file by targeted populations, issues, etc. Initiates/develops communication management tools and tracking systems that will give the client and team access to information efficiently and effectively.Assists in the development of post-event marketing audits for clients, complete with recommendations on how to make future projects more successfulProposes story concepts, gather information, write drafts, and obtain approvals. Prepare articles, press releases, web content, blog posts, and social media output.Obtains or prepares accompanying graphics or photos.Qualifications
The Ideal Social Media and Marketing Specialist will have the following Qualifications:
Bachelor's degree with 2+ years of relevant experienceSelf-motivated, creative, and energetic with an ability to work well individually and cooperatively with a range of individuals.Excellent written and oral communications skillsExcellent organization skills and attention to detail.Any experience with budget formulation would be a
BIG PLUS .Experience translating scientific information for public consumption and copy-editing documents would also be a
BIG PLUS .Experience developing written materials/briefings, press releases, web content development, brochure development, etc is a
MUST .Ability to work on multiple projects simultaneously, be responsive to deadline, and shift priorities as needed.About Lynker
Lynker is a growing, employee owned, small business, specializing in professional, scientific and technical services. Our continually expanding team combines scientific expertise with mature, results-driven processes and tools to achieve technically sound, cost effective solutions in hydrology/water sciences, geospatial analysis, information technology, resource management, conservation, and management and business process improvement.
We focus on putting the right people in the right place to be effective. And having the right people is critical for success. Our streamlined organization enables and empowers our talented professionals to tackle our customers' scientific and technical priorities - creatively and effectively.
Lynker offers a team-oriented work environment, and the opportunity to work in a culture of exceptionally skilled and diverse professionals who embrace sound science and creative solutions. Lynker's benefits include the following:
Comprehensive healthcare for the employee at no monthly costHealthcare benefit covers medical, prescription drug, dental, and visionPersonal Time Off (PTO) Policy plus paid holidaysHighly competitive compensation plan regularly calibrated against industry and location benchmarks401(k) retirement plan with company-matchingEmployee Stock Ownership Plan (ESOP) - we're all company owners!Flexible spending accountsEmployee assistance program (EAP)Short- and long-term disability insuranceLife and accident insuranceTuition assistance/Training/Workforce improvement reimbursement per yearSpot bonuses for exceptional performanceAnnual Employee Recognition Awards with bonusesEmployee Referral ProgramFree centralized, self-directed Learning Management System to learn at your own pacePersonalized career growth plans for every employee
Lynker is an E-Verify employer.
Lynker is proud to be an Equal Opportunity Employer and encourages women, minorities, individuals with disabilities and veterans to apply.
Lynker Corporation is a leading provider of innovative solutions in weather and climate science. With a commitment to excellence and a passion for innovation, Lynker leverages cutting-edge technologies and scientific expertise to support the creation and delivery of improved operational weather forecasts.
As part of our ongoing growth and expansion, we are seeking a sharp and creative Social Media and Marketing Specialist to join our team, and support a long-term contract with NOAA. This is a hybrid position, and the Social Media and Marketing Specialist selected, will be expected to work onsite 3 days a week, out of the Silver Spring, MD office, and will work remotely the other 2 days.
Responsibilities
The Social Media and Marketing Specialist's job will consist of developing, executing, and managing comprehensive strategic marketing plans, strategies and messaging for internal and external OCS customers. Generate marketing that effectively describes and promotes the organization and its products including graphics, product collateral, logos, or other promotional products. Analyzes customer requirements, develops plain language messaging, communicates project development and drives creative development processes. Work with scientific and technical staff to write blog posts and craft social media campaigns.
Social Media and Marketing Specialist tasks are as follows:Review client's existing images, messages, strategies, plans, programs and/or products and communicates/delivers them to the public through appropriate media (e.g., print, broadcast, Internet, etc.) to achieve desired objectives in communications campaigns.Organizes and launches events, conferences, press briefings, photo opportunities, exhibitions, tours, and visits as needed (Usually about 12 of these events in a calendar year).Manages deadlines, adheres to protocol, and plans for any logistical/technical requirements. Develops and distributes media advisories, alerts, releases, and press kits, and makes pitch calls prior to major events, press briefings, or major news story releases to ensure maximum media attendance and/or coverage.Establishes relationships with both national and local media, as well as specific media outlets. Compiles and maintains extensive national and targeted media contact lists/databases. Provides media outreach assistance to local community-based organizations to increase local coverage and raise community awareness of specific services and topics.Conducts follow-up evaluation of outreach efforts and event outcomes utilizing various resources, including tracking sigma encoding, press clipping services, surveys, and phone calls, to improve future outreach efforts.Maintains comprehensive media event files from pre-planning, production, and post-event phases. Tracks topic related media on a daily basis to keep team and client informed of issues affecting outreach efforts, forecasting trends, etc. Maintains an active clipping file by targeted populations, issues, etc. Initiates/develops communication management tools and tracking systems that will give the client and team access to information efficiently and effectively.Assists in the development of post-event marketing audits for clients, complete with recommendations on how to make future projects more successfulProposes story concepts, gather information, write drafts, and obtain approvals. Prepare articles, press releases, web content, blog posts, and social media output.Obtains or prepares accompanying graphics or photos.Qualifications
The Ideal Social Media and Marketing Specialist will have the following Qualifications:
Bachelor's degree with 2+ years of relevant experienceSelf-motivated, creative, and energetic with an ability to work well individually and cooperatively with a range of individuals.Excellent written and oral communications skillsExcellent organization skills and attention to detail.Any experience with budget formulation would be a
BIG PLUS .Experience translating scientific information for public consumption and copy-editing documents would also be a
BIG PLUS .Experience developing written materials/briefings, press releases, web content development, brochure development, etc is a
MUST .Ability to work on multiple projects simultaneously, be responsive to deadline, and shift priorities as needed.About Lynker
Lynker is a growing, employee owned, small business, specializing in professional, scientific and technical services. Our continually expanding team combines scientific expertise with mature, results-driven processes and tools to achieve technically sound, cost effective solutions in hydrology/water sciences, geospatial analysis, information technology, resource management, conservation, and management and business process improvement.
We focus on putting the right people in the right place to be effective. And having the right people is critical for success. Our streamlined organization enables and empowers our talented professionals to tackle our customers' scientific and technical priorities - creatively and effectively.
Lynker offers a team-oriented work environment, and the opportunity to work in a culture of exceptionally skilled and diverse professionals who embrace sound science and creative solutions. Lynker's benefits include the following:
Comprehensive healthcare for the employee at no monthly costHealthcare benefit covers medical, prescription drug, dental, and visionPersonal Time Off (PTO) Policy plus paid holidaysHighly competitive compensation plan regularly calibrated against industry and location benchmarks401(k) retirement plan with company-matchingEmployee Stock Ownership Plan (ESOP) - we're all company owners!Flexible spending accountsEmployee assistance program (EAP)Short- and long-term disability insuranceLife and accident insuranceTuition assistance/Training/Workforce improvement reimbursement per yearSpot bonuses for exceptional performanceAnnual Employee Recognition Awards with bonusesEmployee Referral ProgramFree centralized, self-directed Learning Management System to learn at your own pacePersonalized career growth plans for every employee
Lynker is an E-Verify employer.
Lynker is proud to be an Equal Opportunity Employer and encourages women, minorities, individuals with disabilities and veterans to apply.