LanceSoft
Retail Media Marketing Specialist
LanceSoft, Mason, Ohio, United States, 45040
Must have skillsad campaign design and managementAd Campaign ManagementAmazon Ads managementmanage paid searchretail media
Nice to have:Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)Excel reportsManaged paid searchMedia TraderProgrammatic Media Trader
Job Description:Retail Media Marketing Specialist (Office-Business Professional)A Marketing Specialist is responsible for developing and executing marketing strategies and campaigns to promote products. They understand market research and shopper behavior, and identify target audiences to create highly converting paid search campaigns. Marketing Specialists utilize various retail media networks to reach and engage potential customers. They measure campaign effectiveness, analyze data, and make data-driven improvements to optimize marketing initiatives.
Job Duties:Develop and implement marketing plans and tactics to meet organizational goals and objectives. • Run and optimize paid search campaigns on Amazon, Walmart, Target, Instacart, and Criteo to increase brand visibility and drive conversions.Analyze marketing data, such as engagement metrics, and conversion rates, ad-attributed sales and total POS sales to measure campaign effectiveness and make data-driven decisions.Collaborate with cross-functional teams, such as graphic designers, content writers, brand managers, and sales representatives, to ensure cohesive and impactful marketing initiatives.Monitor industry trends, emerging technologies, and marketing best practices to stay updated and implement innovative strategies.Communicate marketing plans, progress, and results to stakeholders, both internally and externally.Manage project timelines, budgets, and resources to ensure timely and successful execution of marketing campaigns.
Skills and Qualifications:• Proficiency in paid search and retail media platforms such as, Amazon, Walmart, Target, Instacart, and Criteo• Proficiency in display advertising execution and optimizations on AmazonExcellent communication and writing skills for creating compelling marketing content and effectively conveying messages to target audiences.Ability to work independently and collaborate effectively as part of a team, fostering positive working relationships.Analytical and problem-solving skills to interpret marketing data, identify insights, and make data-driven improvements.Creativity and innovation for developing innovative marketing strategies and campaigns.Project management skills to organize and coordinate multiple marketing initiatives simultaneously.Knowledge of branding principles and customer psychology to create impactful marketing materials and experiences.
Optional Skills:• Experience with data analysis and reporting to track and measure marketing performance.Analyzing complex data sources like Amazon Marketing Cloud utilizing SQLExperience operating in Pacvue, Skai, FILA, and/or other API based retail media platform
Nice to have:Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)Excel reportsManaged paid searchMedia TraderProgrammatic Media Trader
Job Description:Retail Media Marketing Specialist (Office-Business Professional)A Marketing Specialist is responsible for developing and executing marketing strategies and campaigns to promote products. They understand market research and shopper behavior, and identify target audiences to create highly converting paid search campaigns. Marketing Specialists utilize various retail media networks to reach and engage potential customers. They measure campaign effectiveness, analyze data, and make data-driven improvements to optimize marketing initiatives.
Job Duties:Develop and implement marketing plans and tactics to meet organizational goals and objectives. • Run and optimize paid search campaigns on Amazon, Walmart, Target, Instacart, and Criteo to increase brand visibility and drive conversions.Analyze marketing data, such as engagement metrics, and conversion rates, ad-attributed sales and total POS sales to measure campaign effectiveness and make data-driven decisions.Collaborate with cross-functional teams, such as graphic designers, content writers, brand managers, and sales representatives, to ensure cohesive and impactful marketing initiatives.Monitor industry trends, emerging technologies, and marketing best practices to stay updated and implement innovative strategies.Communicate marketing plans, progress, and results to stakeholders, both internally and externally.Manage project timelines, budgets, and resources to ensure timely and successful execution of marketing campaigns.
Skills and Qualifications:• Proficiency in paid search and retail media platforms such as, Amazon, Walmart, Target, Instacart, and Criteo• Proficiency in display advertising execution and optimizations on AmazonExcellent communication and writing skills for creating compelling marketing content and effectively conveying messages to target audiences.Ability to work independently and collaborate effectively as part of a team, fostering positive working relationships.Analytical and problem-solving skills to interpret marketing data, identify insights, and make data-driven improvements.Creativity and innovation for developing innovative marketing strategies and campaigns.Project management skills to organize and coordinate multiple marketing initiatives simultaneously.Knowledge of branding principles and customer psychology to create impactful marketing materials and experiences.
Optional Skills:• Experience with data analysis and reporting to track and measure marketing performance.Analyzing complex data sources like Amazon Marketing Cloud utilizing SQLExperience operating in Pacvue, Skai, FILA, and/or other API based retail media platform