Manager, Viral & Influencer Marketing

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Under the Capitol Music Group umbrella of UMG, Capitol Christian Music Group is the market leader in the field of recorded music, distribution, and music publishing. Employing over 150 people, Capitol CMG provides a challenging and rewarding work environment characterized by a commitment to our staff, our artists and songwriters, one another, our customers and community service.

How we LEAD:

The Manager, Viral & Influencer Marketing will be tasked with leading the day to day execution of CCMG's viral and influencer marketing strategy across the CCMG roster. This role, alongside the head of Digital Marketing, will help lead CCMG's viral and influencer marketing campaigns to support key releases, and partners. This role would work closely with the members of the digital marketing team daily.

This position will report to the head of Digital Marketing and will work closely with all members of the digital marketing and marketing teams. This role will be responsible for the implementation of CCMG's owned and partner content network across projects and releases across the CCMG roster.

How you'll CREATE:

• Oversee day to day influencer and content marketing strategy for Capitol CMG, alongside head of Digital Marketing
• Develop and maintain strong relationships with influencers on behalf of Capitol CMG
• Track and aggregate influencer content across social platforms.
• Lead communication on influencer campaigns between Capitol CMG, influencers and artist partners.
• Work to identify and engage with key content creators unique to each key social platform.
• Identity and cultivate relationships relevant to specific campaigns and use content creators.
• Use data and knowledge of space to identify influencers for campaigns, while having a deep understanding of what makes sense and feels organic for our artists and partners.
• Create strategy and own key results for scaling influencer and content marketing campaigns, and impressions.
• Manage and execute digital media influencer marketing campaigns
• Identify key marketing moments/releases, and assist in executing the initiatives
• Manage the development and execution of digital marketing plans for artist releases, with a focus on short form content
• Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
• Work cross-departmentally to coordinate online initiatives and promotions for your artists
• Drive social media growth for all artists through increased engagement, activity, and relevant content posts

Bring your VIBE:

• Have a minimum of 2+ years experience working and managing Influencer accounts
• Be strategic and understand the value in paid and unpaid content collaborations for both Capitol CMG, and our artists.
• Have a finger on the pulse of what's going on in mainstream and Christian culture, across key internet trends, apps, influencers, etc

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
  
  • 100% coverage for out-patient mental health services
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • A lifetime fertility support allowance of $30,000 to plan participants
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

• Variety of ways to prioritize much-needed time away from work including:
  
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:
Marketing, Streaming & Digital Media