Zenith USA
Vice President, Audience Solutions Group
Zenith USA, Chicago, Illinois, United States, 60290
Vice President, Audience Solutions Group
Full-timeZenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. To learn more, visit www.zenithmedia.com
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Overview:The VP, Audience Solutions is responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around audience strategy, and collaborates with cross-functional teams to guide media strategies and deliver on client objectives. This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts.Role Objectives:Manage audience design and activation operationsDrive audience-driven media plans, insights, and experiences in partnership with internal teamsExecute on audience data to impact campaign strategies across a client portfolio of brandsDirect data science workflows and strategies for integrated audience strategy and deliveryLead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activationManage process of building audiences, sharing data with partners, and delivering audience-based performance outputsPartner with the media, strategy and investment teams to make the audience platform a key tool for smarter planningAct as internal resource to demonstrate agency knowledge of audience strategies and data science methodologiesSupport and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystemsDemonstrate strong analytical and storytelling skills to inspire alignment and actionMinimum Qualifications:B.A. or B.S., preferably in Marketing, Advertising, Computer Science or Data Science10+ years of experience preferred in digital media, ad technology, ad operations, or analyticsSelf-starter who is quick to learn and eager to contributeExperience in leading data science workstreams and leveraging audience data to make strategic decisionsExcellent interpersonal, verbal, written communication, and presentation skillsExperience managing multiple, competing priorities, duties and/or projectsFamiliarity with accounting/math principles; statistical analysis experience is a plusCompensation Range:
$159,500 - $250,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/16/2024.All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
Full-timeZenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. To learn more, visit www.zenithmedia.com
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.Overview:The VP, Audience Solutions is responsible for driving the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around audience strategy, and collaborates with cross-functional teams to guide media strategies and deliver on client objectives. This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts.Role Objectives:Manage audience design and activation operationsDrive audience-driven media plans, insights, and experiences in partnership with internal teamsExecute on audience data to impact campaign strategies across a client portfolio of brandsDirect data science workflows and strategies for integrated audience strategy and deliveryLead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activationManage process of building audiences, sharing data with partners, and delivering audience-based performance outputsPartner with the media, strategy and investment teams to make the audience platform a key tool for smarter planningAct as internal resource to demonstrate agency knowledge of audience strategies and data science methodologiesSupport and/or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)Maintain knowledge of current media trends, privacy regulations, and Adtech/Martech ecosystemsDemonstrate strong analytical and storytelling skills to inspire alignment and actionMinimum Qualifications:B.A. or B.S., preferably in Marketing, Advertising, Computer Science or Data Science10+ years of experience preferred in digital media, ad technology, ad operations, or analyticsSelf-starter who is quick to learn and eager to contributeExperience in leading data science workstreams and leveraging audience data to make strategic decisionsExcellent interpersonal, verbal, written communication, and presentation skillsExperience managing multiple, competing priorities, duties and/or projectsFamiliarity with accounting/math principles; statistical analysis experience is a plusCompensation Range:
$159,500 - $250,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/16/2024.All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr