Maryland Works
Marketing Specialist
Maryland Works, Annapolis, Maryland, United States, 21403
Summary
Are you the right applicant for this opportunity Find out by reading through the role overview below.It is time to take your marketing skills to an organization that values creativity. Come help us highlight the world-class programs that support the finest Navy sailors and their families. This is your opportunity to be an Influencer, Director, Narrator, Graphic Designer, and all-around Creative. Our office at Naval Support Activity Annapolis is looking for an individual to tell our amazing stories in a multitude of social media and traditional communication platforms.Responsibilities
Plans, Executes, Evaluates and Manages Marketing Program.Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events.Uses established real-world marketing practices to initiate and complete plans.Plans may be written individually or in cooperation with other marketing or program staff.Make presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership.Develops and "sells" creative promotional options for programs.In partnership with programmer, determines target market.Establishes and meets deadlines in conjunction with marketing plans.Establishes and maintains regularly scheduled meetings, continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons.Conducts and coordinates marketing analysis, data gathering and tabulation by using a variety of survey tools.Prepares material at the department level for the purpose of determining customer needs and desires.Utilizes marketing tools to publicize and encourage patronage/use of program and facilities.Develops effective distribution plans and ensures posted information remains current and timely.Acts as point of contact for proofs requiring manager approval and is liaison between program manager and assigned Visual Information Specialist.Maintains and updates annual installation level Quality of Life Programs event/program calendar and strategic plan.Performs other duties as assigned.Requirements
A minimum of three years of experience in the marketing field or related area OR a bachelor's degree in marketing, communications, public relations or a related field and one year of experience in marketing (or related field) is preferred.Knowledge of all phases of marketing and communications, including principles, methods, practices, trends and techniques.Ability to gather and effectively organize information.Must possess proven ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment.Ability to communicate effectively both orally and in writing.Computer proficiency in various software to include but not limited to Microsoft Office, Word, Excel, and Internet Explorer.Solid organizational skills and be detail-oriented.Must be able to handle multiple projects within deadline.Additional Information To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043.
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Are you the right applicant for this opportunity Find out by reading through the role overview below.It is time to take your marketing skills to an organization that values creativity. Come help us highlight the world-class programs that support the finest Navy sailors and their families. This is your opportunity to be an Influencer, Director, Narrator, Graphic Designer, and all-around Creative. Our office at Naval Support Activity Annapolis is looking for an individual to tell our amazing stories in a multitude of social media and traditional communication platforms.Responsibilities
Plans, Executes, Evaluates and Manages Marketing Program.Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events.Uses established real-world marketing practices to initiate and complete plans.Plans may be written individually or in cooperation with other marketing or program staff.Make presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership.Develops and "sells" creative promotional options for programs.In partnership with programmer, determines target market.Establishes and meets deadlines in conjunction with marketing plans.Establishes and maintains regularly scheduled meetings, continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons.Conducts and coordinates marketing analysis, data gathering and tabulation by using a variety of survey tools.Prepares material at the department level for the purpose of determining customer needs and desires.Utilizes marketing tools to publicize and encourage patronage/use of program and facilities.Develops effective distribution plans and ensures posted information remains current and timely.Acts as point of contact for proofs requiring manager approval and is liaison between program manager and assigned Visual Information Specialist.Maintains and updates annual installation level Quality of Life Programs event/program calendar and strategic plan.Performs other duties as assigned.Requirements
A minimum of three years of experience in the marketing field or related area OR a bachelor's degree in marketing, communications, public relations or a related field and one year of experience in marketing (or related field) is preferred.Knowledge of all phases of marketing and communications, including principles, methods, practices, trends and techniques.Ability to gather and effectively organize information.Must possess proven ability to analyze business needs and develop marketing plans and recommendations in a fast-paced environment.Ability to communicate effectively both orally and in writing.Computer proficiency in various software to include but not limited to Microsoft Office, Word, Excel, and Internet Explorer.Solid organizational skills and be detail-oriented.Must be able to handle multiple projects within deadline.Additional Information To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043.
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