Highwire PR
Senior vice president content marketing / editor chief
Highwire PR, Des Moines, Iowa, United States, 50319
About us:
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Inclusion Always, Growth Mindset, Team Empowerment, and Fierce Distinction.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.The Senior Vice President of Content Marketing / Editor in Chief is an integral part of Highwire’s leadership team, championing our content marketing strategies, fostering integration across departments, and maximizing the client value of content across earned media contributions, paid placements, and SEO-driven content marketing. Acting as our departmental lead and Editor in Chief, this role will establish a new benchmark for branded content, developing reach, relevance and engaging both new and existing audiences with high-quality deliverables that meet client needs, adhere to brand and publication standards and, crucially, show demonstrable value and ROI. This role offers an exciting opportunity to shape the future of our content marketing efforts, drive integration and make a significant impact on our business growth.Key Responsibilities
Content Marketing Leadership:Lead new business and organic growth, with a responsibility and ownership of a new business pipeline, built in partnership with practice leads and in response to standalone content marketing growth opportunities.Oversee a team responsible for the development and execution of innovative content marketing and editorial strategies that drive growth, engagement and thought leadership for our clients and their executives.Stay abreast of industry trends and best practices to keep our content marketing efforts cutting-edge.Evaluate and build upon existing programs through strategic direction, strategy, and content development.Serve as the ultimate guardian of content quality, ensuring all our deliverables meet the highest standards in both writing and strategy.Team Management and Development:Lead and manage the Editorial and Content Marketing teams (including Writers and Editors).Hold regular one-on-one meetings and execute performance evaluations for direct reports.Set departmental OKRs in conjunction with the team and agency leadership.Mentor, coach, and provide feedback for career path development of team members.Foster a positive, collaborative culture that contributes to job satisfaction for all teams.Client Strategy and Relationship Management:Actively consult on client strategy through face-to-face meetings, virtual meetings, email and IM.Maintain a strong understanding of key clients' businesses, verticals, voice, preferences, and operational nuance.Oversee high-profile client relationships, ensuring satisfaction and retention.Identify client growth opportunities and prepare proactive proposals to continually enhance the programs we deliver.Business Development:Support business development by contributing to the development of new business pitches, reviewing proposals, and approving new scopes of work.Qualifications
10+ years of experience in content marketing, editorial, or related field, with at least 5 years in a senior leadership role.Proven track record of developing and executing successful content marketing and editorial strategies.Expert knowledge of search engine optimization (SEO) and inbound marketing concepts.Exceptional writing, editing, and communication skills.Bachelor's degree in Journalism, Marketing, Communications, or related field.Personal Attributes
Visionary and personable leader with the ability to inspire and motivate teams and clients alike.Adaptable and resilient, able to thrive in a fast-paced, changing environment.Collaborative mindset with strong interpersonal skills.Additional Requirements
Available to work Monday through Friday during standard business hours in a U.S. timezone.U.S. citizen or permanent resident legally allowed to work in the U.S.Highwire Perks
Competitive salary.Merit-based bonuses and promotions.Hybrid work model to suit your schedule and lifestyle.Excellent vacation policy including an extended break for summer and winter holiday.
#J-18808-Ljbffr
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values: Inclusion Always, Growth Mindset, Team Empowerment, and Fierce Distinction.
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.The Senior Vice President of Content Marketing / Editor in Chief is an integral part of Highwire’s leadership team, championing our content marketing strategies, fostering integration across departments, and maximizing the client value of content across earned media contributions, paid placements, and SEO-driven content marketing. Acting as our departmental lead and Editor in Chief, this role will establish a new benchmark for branded content, developing reach, relevance and engaging both new and existing audiences with high-quality deliverables that meet client needs, adhere to brand and publication standards and, crucially, show demonstrable value and ROI. This role offers an exciting opportunity to shape the future of our content marketing efforts, drive integration and make a significant impact on our business growth.Key Responsibilities
Content Marketing Leadership:Lead new business and organic growth, with a responsibility and ownership of a new business pipeline, built in partnership with practice leads and in response to standalone content marketing growth opportunities.Oversee a team responsible for the development and execution of innovative content marketing and editorial strategies that drive growth, engagement and thought leadership for our clients and their executives.Stay abreast of industry trends and best practices to keep our content marketing efforts cutting-edge.Evaluate and build upon existing programs through strategic direction, strategy, and content development.Serve as the ultimate guardian of content quality, ensuring all our deliverables meet the highest standards in both writing and strategy.Team Management and Development:Lead and manage the Editorial and Content Marketing teams (including Writers and Editors).Hold regular one-on-one meetings and execute performance evaluations for direct reports.Set departmental OKRs in conjunction with the team and agency leadership.Mentor, coach, and provide feedback for career path development of team members.Foster a positive, collaborative culture that contributes to job satisfaction for all teams.Client Strategy and Relationship Management:Actively consult on client strategy through face-to-face meetings, virtual meetings, email and IM.Maintain a strong understanding of key clients' businesses, verticals, voice, preferences, and operational nuance.Oversee high-profile client relationships, ensuring satisfaction and retention.Identify client growth opportunities and prepare proactive proposals to continually enhance the programs we deliver.Business Development:Support business development by contributing to the development of new business pitches, reviewing proposals, and approving new scopes of work.Qualifications
10+ years of experience in content marketing, editorial, or related field, with at least 5 years in a senior leadership role.Proven track record of developing and executing successful content marketing and editorial strategies.Expert knowledge of search engine optimization (SEO) and inbound marketing concepts.Exceptional writing, editing, and communication skills.Bachelor's degree in Journalism, Marketing, Communications, or related field.Personal Attributes
Visionary and personable leader with the ability to inspire and motivate teams and clients alike.Adaptable and resilient, able to thrive in a fast-paced, changing environment.Collaborative mindset with strong interpersonal skills.Additional Requirements
Available to work Monday through Friday during standard business hours in a U.S. timezone.U.S. citizen or permanent resident legally allowed to work in the U.S.Highwire Perks
Competitive salary.Merit-based bonuses and promotions.Hybrid work model to suit your schedule and lifestyle.Excellent vacation policy including an extended break for summer and winter holiday.
#J-18808-Ljbffr