Wolters Kluwer
Senior Product Marketing Specialist
Wolters Kluwer, Minneapolis, Minnesota, United States, 55443
Basic Function
Are you the right candidate for this opportunity Make sure to read the full description below.As part of the Health, UpToDate segment, the Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate CE (Clinical Effectiveness) products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.Essential Duties and ResponsibilitiesMarket Intelligence:
understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
Product Positioning:
develop clear and compelling product positioning and messaging that differentiates our products in the market.
Content Creation:
create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
Sales Enablement:
equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
Partner Enablement:
support the partner ecosystem with the necessary tools and materials to sell our products effectively.
Analyst Support:
create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
Stakeholder Engagement:
collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
Other DutiesPerforms other duties as assigned by supervisor.Job QualificationsEducation:
Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent.Experience:5+ years of demonstrated success in product marketing.
1+ years in healthcare technology or similar setting (i.e., working with organizations providing patient care).
Experience working with sales, account management and customer success functions.
Strong understanding of SaaS products and their application in business.
Experience in marketing enterprise software solutions.
Ability to translate complex topics into simple, clear, and intuitive language.
Team player able to work within a matrixed organizational structure.
Travel RequirementsUp to 10% travel required as necessary, mostly to internal meetings.
Physical DemandsIncumbent must be able to communicate effectively.
Requires overall light physical effort (up to 25lbs).
Manual dexterity and sitting is required in carrying out position responsibilities (i.e. use of personal computer).
Ability to travel or move about within and outside serviced facilities required.
Incumbent works primarily in either a private or shared office environment.
Compensation:Target salary range CA, CT, CO, HI, NY, WA: $93,400-$130,600Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
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Are you the right candidate for this opportunity Make sure to read the full description below.As part of the Health, UpToDate segment, the Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate CE (Clinical Effectiveness) products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.Essential Duties and ResponsibilitiesMarket Intelligence:
understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
Product Positioning:
develop clear and compelling product positioning and messaging that differentiates our products in the market.
Content Creation:
create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
Sales Enablement:
equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
Partner Enablement:
support the partner ecosystem with the necessary tools and materials to sell our products effectively.
Analyst Support:
create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
Stakeholder Engagement:
collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
Other DutiesPerforms other duties as assigned by supervisor.Job QualificationsEducation:
Bachelor’s degree from an accredited four-year college or university in relevant field or equivalent.Experience:5+ years of demonstrated success in product marketing.
1+ years in healthcare technology or similar setting (i.e., working with organizations providing patient care).
Experience working with sales, account management and customer success functions.
Strong understanding of SaaS products and their application in business.
Experience in marketing enterprise software solutions.
Ability to translate complex topics into simple, clear, and intuitive language.
Team player able to work within a matrixed organizational structure.
Travel RequirementsUp to 10% travel required as necessary, mostly to internal meetings.
Physical DemandsIncumbent must be able to communicate effectively.
Requires overall light physical effort (up to 25lbs).
Manual dexterity and sitting is required in carrying out position responsibilities (i.e. use of personal computer).
Ability to travel or move about within and outside serviced facilities required.
Incumbent works primarily in either a private or shared office environment.
Compensation:Target salary range CA, CT, CO, HI, NY, WA: $93,400-$130,600Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
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