Mars, Incorporated and its Affiliates
Digital Media Insights Manager
Mars, Incorporated and its Affiliates, Chicago, Illinois, United States, 60290
Job Description:
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Title:
Media Insights ManagerLocations:
Chicago, IL; CanadaWorkstyle:
HybridFor Mars Food to be the fastest growing food company, we need a comprehensive knowledge of the effectiveness of our media in the digital space. As a Media Manager, you will be part of a strategic growth engine for Mars Food North America. You will be responsible for guiding digital media strategies, execution, and measurement, deploying best in class practices, and delivering insights across Mars North America. CMI’s role is to INSPIRE the business – understanding what will drive value in the future. Mars Food also needs to make quick decisions on which bets to take, through rapid test & learns developed on strong consumer insights. CMI’s role is to provoke the business to act with pace turning insight into tangible, commercially successful propositions to drive transformational growth.What are we looking for?Bachelor's degree5+ years of experience with insights, media, or marketingCPG experience preferredExperience with simultaneously managing multiple priorities & milestonesExperience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertisingStrong organizational, communication, and project management skillsDemonstrated ability to translate technical topics and metrics into digestible insights for non-technical business partnersHigh Proficiency in MS Excel and PowerPointWhat will be your key responsibilities?Challenge existing media measurement standards and metrics (i.e. ROAS) and partner with Brand and Media agency to develop digital media goals and KPIsLead & execute end-to-end measurement projects, interpret and analyze results for key insights, and make actionable recommendations to the business to improve ROIOwn the Marketing Mix Model (MMM) process: manage external vendor relationship and internal insights dissemination to optimize media spendGuide and optimize test & learn agenda in partnership with digital media providers/media agencyDevelop and execute media learning agendas in partnership with brand and omni commerce marketing teamsContribute with building measurement/analytics tools and platforms that reflect the best and most appropriate solutions available, in partnership with our Digital Technologies organization and external media partners.Liaise with marketing team and media buying agency to ensure optimized performance media (paid search, biddable, placements, etc.) strategy and plan.Responsible for reviewing and reporting back periodically, including recommendations for real time edits and changesWhat can you expect from Mars?Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.All applicants must have permanent legal authorization to work in the United States/Canada. Mars does not sponsor employment visas for this role.This position is not eligible for relocation benefits#LI-Hybrid#LI-MS1 Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Title:
Media Insights ManagerLocations:
Chicago, IL; CanadaWorkstyle:
HybridFor Mars Food to be the fastest growing food company, we need a comprehensive knowledge of the effectiveness of our media in the digital space. As a Media Manager, you will be part of a strategic growth engine for Mars Food North America. You will be responsible for guiding digital media strategies, execution, and measurement, deploying best in class practices, and delivering insights across Mars North America. CMI’s role is to INSPIRE the business – understanding what will drive value in the future. Mars Food also needs to make quick decisions on which bets to take, through rapid test & learns developed on strong consumer insights. CMI’s role is to provoke the business to act with pace turning insight into tangible, commercially successful propositions to drive transformational growth.What are we looking for?Bachelor's degree5+ years of experience with insights, media, or marketingCPG experience preferredExperience with simultaneously managing multiple priorities & milestonesExperience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertisingStrong organizational, communication, and project management skillsDemonstrated ability to translate technical topics and metrics into digestible insights for non-technical business partnersHigh Proficiency in MS Excel and PowerPointWhat will be your key responsibilities?Challenge existing media measurement standards and metrics (i.e. ROAS) and partner with Brand and Media agency to develop digital media goals and KPIsLead & execute end-to-end measurement projects, interpret and analyze results for key insights, and make actionable recommendations to the business to improve ROIOwn the Marketing Mix Model (MMM) process: manage external vendor relationship and internal insights dissemination to optimize media spendGuide and optimize test & learn agenda in partnership with digital media providers/media agencyDevelop and execute media learning agendas in partnership with brand and omni commerce marketing teamsContribute with building measurement/analytics tools and platforms that reflect the best and most appropriate solutions available, in partnership with our Digital Technologies organization and external media partners.Liaise with marketing team and media buying agency to ensure optimized performance media (paid search, biddable, placements, etc.) strategy and plan.Responsible for reviewing and reporting back periodically, including recommendations for real time edits and changesWhat can you expect from Mars?Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.All applicants must have permanent legal authorization to work in the United States/Canada. Mars does not sponsor employment visas for this role.This position is not eligible for relocation benefits#LI-Hybrid#LI-MS1 Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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