Cardlytics
Senior Product Marketing Manager
Cardlytics, Austin, Texas, us, 78716
Qualifications
Experience: Product marketing or related roles within the digital advertising, identity resolution, retail marketing, or data analytics industries.Industry Knowledge: Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges.Strategic Thinker: Proven track record in developing and executing successful go-to-market strategies for B2B solutions, preferably within the retail or advertising technology space.Communication Skills: Exceptional written and verbal communication skills, demonstrated through the creation of impactful marketing materials, presentations, and sales enablement content.Collaborative Team Player: Ability to collaborate effectively with cross-functional teams including product management, sales, and operations, fostering a cohesive approach to achieving marketing and sales objectives.Analytical Mindset: Strong analytical skills with experience in market research, data analysis, and using insights to drive marketing strategies and decision-making.Bachelor's Degree: A bachelor's degree in marketing, business, communications, or a related field; additional qualifications or certifications in marketing or advertising are a plus.Responsibilities
The team sits at the cross-section of product, sales, and marketing but also collaborates with teams across the entire organization.Product Marketing function is an essential part of product development (making sure that the voice of the market is represented) and go-to-market activities (making sure our value proposition and messaging is being communicated properly).You'll leverage your deep understanding of both the data/analytics landscape and digital advertising to craft compelling narratives that showcase our various solutions’ value propositions.Collaborating closely with cross-functional teams, you'll drive product positioning, develop targeted marketing campaigns, and create sales enablement tools that resonate with multiple verticals, including CPG and retail.Your role will involve analyzing market trends, competitor landscapes, and consumer behavior to continuously refine strategies that maximize the adoption and success of our entire portfolio.Develop Go-to-Market Strategies: Create comprehensive GTM plans, encompassing product positioning, messaging frameworks, and launch tactics aligned with market needs and product capabilities.Craft Compelling Marketing Collateral: Produce persuasive sales materials, case studies, presentations, and product documentation that highlight the unique value proposition of our product solutions and offerings.Collaborate for Product Positioning: Work closely with product management and sales teams to refine and iterate on product positioning based on market feedback and competitive analysis, ensuring alignment with the needs of retailers and advertisers.Drive Campaign Execution: Lead the execution of multi-channel marketing campaigns, including digital advertising, events, webinars, and content marketing, to drive awareness and adoption among target audiences.Enable Sales Teams: Develop sales enablement tools, training materials, and resources to equip sales teams with the knowledge and assets needed to effectively communicate the value of our solutions.Market Analysis and Insights: Continuously conduct market research, analyze industry trends, consumer behavior, and competitor activities to provide actionable insights that inform product strategy and marketing approaches.Measure and Optimize Performance: Establish KPIs and metrics to measure the effectiveness of marketing initiatives, regularly analyze campaign performance, and use data-driven insights to optimize strategies for maximum impact and ROI.Benefits
Flexible paid time off plus company holidays.Medical, dental, and vision insurance begins on your first day.401(k) retirement plan with company match, plan also includes a student loan debt repayment option.Employee Stock Purchase Plan.Educational assistance for continuing education.Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!).Complementary Calm app subscriptions to support employee mental health.
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Experience: Product marketing or related roles within the digital advertising, identity resolution, retail marketing, or data analytics industries.Industry Knowledge: Deep understanding of data/digital advertising platforms, identity resolution capabilities, and familiarity with Retail Media/CPG advertising strategies and challenges.Strategic Thinker: Proven track record in developing and executing successful go-to-market strategies for B2B solutions, preferably within the retail or advertising technology space.Communication Skills: Exceptional written and verbal communication skills, demonstrated through the creation of impactful marketing materials, presentations, and sales enablement content.Collaborative Team Player: Ability to collaborate effectively with cross-functional teams including product management, sales, and operations, fostering a cohesive approach to achieving marketing and sales objectives.Analytical Mindset: Strong analytical skills with experience in market research, data analysis, and using insights to drive marketing strategies and decision-making.Bachelor's Degree: A bachelor's degree in marketing, business, communications, or a related field; additional qualifications or certifications in marketing or advertising are a plus.Responsibilities
The team sits at the cross-section of product, sales, and marketing but also collaborates with teams across the entire organization.Product Marketing function is an essential part of product development (making sure that the voice of the market is represented) and go-to-market activities (making sure our value proposition and messaging is being communicated properly).You'll leverage your deep understanding of both the data/analytics landscape and digital advertising to craft compelling narratives that showcase our various solutions’ value propositions.Collaborating closely with cross-functional teams, you'll drive product positioning, develop targeted marketing campaigns, and create sales enablement tools that resonate with multiple verticals, including CPG and retail.Your role will involve analyzing market trends, competitor landscapes, and consumer behavior to continuously refine strategies that maximize the adoption and success of our entire portfolio.Develop Go-to-Market Strategies: Create comprehensive GTM plans, encompassing product positioning, messaging frameworks, and launch tactics aligned with market needs and product capabilities.Craft Compelling Marketing Collateral: Produce persuasive sales materials, case studies, presentations, and product documentation that highlight the unique value proposition of our product solutions and offerings.Collaborate for Product Positioning: Work closely with product management and sales teams to refine and iterate on product positioning based on market feedback and competitive analysis, ensuring alignment with the needs of retailers and advertisers.Drive Campaign Execution: Lead the execution of multi-channel marketing campaigns, including digital advertising, events, webinars, and content marketing, to drive awareness and adoption among target audiences.Enable Sales Teams: Develop sales enablement tools, training materials, and resources to equip sales teams with the knowledge and assets needed to effectively communicate the value of our solutions.Market Analysis and Insights: Continuously conduct market research, analyze industry trends, consumer behavior, and competitor activities to provide actionable insights that inform product strategy and marketing approaches.Measure and Optimize Performance: Establish KPIs and metrics to measure the effectiveness of marketing initiatives, regularly analyze campaign performance, and use data-driven insights to optimize strategies for maximum impact and ROI.Benefits
Flexible paid time off plus company holidays.Medical, dental, and vision insurance begins on your first day.401(k) retirement plan with company match, plan also includes a student loan debt repayment option.Employee Stock Purchase Plan.Educational assistance for continuing education.Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!).Complementary Calm app subscriptions to support employee mental health.
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