Accor Hotels
Director of F&B Marketing
Accor Hotels, San Francisco, California, United States, 94199
Increase your chances of an interview by reading the following overview of this role before making an application.Company DescriptionHOTEL OVERVIEWStrategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.ABOUT OUR COMPANYAt Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.
Job DescriptionSummary of Responsibilities:The main responsibilities and tasks of this position are as listed below, but not limited to these:Conduct market research to identify consumer preferences, market trends, and competitive landscapesAnalyse data from various platforms to provide informed proposal to meet commercial and business goalsReview competitors for each F&B product to create in-depth marketing strategies to promote food and beverage products, including menu items, drinks, and culinary offerings.Develop marketing calendar for each F&B stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teamsWork to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence.Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investmentSource and collaborate with relevant partners and supplier to create unique guest experiences and eventsPlan F&B marketing campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and salesHost and entertain media, food bloggers, and influencers to drive positive coverage and beneficial commercial outcomesMonitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategiesInitiate partnerships drive business synergy and reduce costsHost prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
QualificationsCandidate must possess at least a Degree / Diploma in Hospitality/Tourism; F&B Management or MarketingA minimum of 5 years of F&B marketing experienceFamiliar with the F&B dynamics in Singapore and the regionExcellent spoken and written English, fluency in a second language preferredStrong knowledge of marketing principles, trends, and digital marketing toolsPassion for F&B and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive footfall into outletsStrong network with key industry brands such as 50Best, Michelin Guide and with dominant culinary and mixology players to moot pitches and guest shifts will be a major advantage
Additional InformationOur commitment to Diversity & Inclusion :We are an inclusive company and what we really hope to achieve is to attract, recruit and promote diverse talent.Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESSIf you feel you are ready for your next professional challenge, apply on: https://careers.accor.com/
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Job DescriptionSummary of Responsibilities:The main responsibilities and tasks of this position are as listed below, but not limited to these:Conduct market research to identify consumer preferences, market trends, and competitive landscapesAnalyse data from various platforms to provide informed proposal to meet commercial and business goalsReview competitors for each F&B product to create in-depth marketing strategies to promote food and beverage products, including menu items, drinks, and culinary offerings.Develop marketing calendar for each F&B stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teamsWork to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence.Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investmentSource and collaborate with relevant partners and supplier to create unique guest experiences and eventsPlan F&B marketing campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and salesHost and entertain media, food bloggers, and influencers to drive positive coverage and beneficial commercial outcomesMonitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategiesInitiate partnerships drive business synergy and reduce costsHost prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
QualificationsCandidate must possess at least a Degree / Diploma in Hospitality/Tourism; F&B Management or MarketingA minimum of 5 years of F&B marketing experienceFamiliar with the F&B dynamics in Singapore and the regionExcellent spoken and written English, fluency in a second language preferredStrong knowledge of marketing principles, trends, and digital marketing toolsPassion for F&B and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive footfall into outletsStrong network with key industry brands such as 50Best, Michelin Guide and with dominant culinary and mixology players to moot pitches and guest shifts will be a major advantage
Additional InformationOur commitment to Diversity & Inclusion :We are an inclusive company and what we really hope to achieve is to attract, recruit and promote diverse talent.Why work for Accor?We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESSIf you feel you are ready for your next professional challenge, apply on: https://careers.accor.com/
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