Ipsen
Senior Product Manager, Neuroscience Marketing
Ipsen, Cambridge, Massachusetts, us, 02140
Job Title : Senior Product Manager, Neuroscience Marketing (Dysport)
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Division / Function : NeuroscienceManager : Senior Director, Neuroscience Marketing, DysportLocation : Cambridge, MassachusettsThe Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of promotional materials, digital marketing strategies and tactics, and the design and management of Brand presence at key congresses.Included in the scope will be contributing to the brand’s overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross-functional partners will be critical in this role.Main Responsibilities / Job Expectations
Core Marketing Activities:Brand Planning and ExecutionStrategic & TacticalSupport development of brand content for personal and non-personal promotion, aligned to key brand priorities and messagingLead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business ReviewsEnsure compliant execution of all activitiesCollaborate With:
Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagementsV&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance managementFinance in management of budgetInsights for design/execution of programs and integration of learning into promotional materialsAdvanced Analytics to ensure appropriate understanding of impactKnowledge, Abilities & Experience
Education / Certifications:BA/BS in marketing or a related field; MBA is a plusExperience:At least 6 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical executionNeuroscience and/or specialty experience a strong plusBuy and bill pharma marketing experience a plus, not requiredBiopharma sales experience a plus, not requiredDemonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authorityDemonstrated organization skills with proven ability to manage multiple complex projectsAbility to consistently define project workplans, meet deadlines, and manage budgetsEffective management of Agency teams and external partners/vendorsExcellent written and verbal English communications skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills requiredExcellent skills in MS Office (Excel, Word, PowerPoint, Outlook)Ability to travel domestically (up to 20%)Languages:EnglishKey Technical Competencies Required:Proven cross-functional leadership skills to lead across a complex matrix organizationStrong communication and interpersonal skills along with the ability to influence othersAbility to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneouslyDemonstrated consistent track record of successStrong scientific/medical aptitude and experienceDemonstrated success in project, vendor, and experience managing large budgetsKnowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activitiesWorking within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectivesExcellent written and verbal skills and strong interpersonal communication skillsWillingness/ability to travel domestically
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Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.Division / Function : NeuroscienceManager : Senior Director, Neuroscience Marketing, DysportLocation : Cambridge, MassachusettsThe Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of promotional materials, digital marketing strategies and tactics, and the design and management of Brand presence at key congresses.Included in the scope will be contributing to the brand’s overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross-functional partners will be critical in this role.Main Responsibilities / Job Expectations
Core Marketing Activities:Brand Planning and ExecutionStrategic & TacticalSupport development of brand content for personal and non-personal promotion, aligned to key brand priorities and messagingLead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business ReviewsEnsure compliant execution of all activitiesCollaborate With:
Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagementsV&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance managementFinance in management of budgetInsights for design/execution of programs and integration of learning into promotional materialsAdvanced Analytics to ensure appropriate understanding of impactKnowledge, Abilities & Experience
Education / Certifications:BA/BS in marketing or a related field; MBA is a plusExperience:At least 6 years of progressive pharmaceutical or biotechnology marketing experience demonstrating strong tactical executionNeuroscience and/or specialty experience a strong plusBuy and bill pharma marketing experience a plus, not requiredBiopharma sales experience a plus, not requiredDemonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authorityDemonstrated organization skills with proven ability to manage multiple complex projectsAbility to consistently define project workplans, meet deadlines, and manage budgetsEffective management of Agency teams and external partners/vendorsExcellent written and verbal English communications skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills requiredExcellent skills in MS Office (Excel, Word, PowerPoint, Outlook)Ability to travel domestically (up to 20%)Languages:EnglishKey Technical Competencies Required:Proven cross-functional leadership skills to lead across a complex matrix organizationStrong communication and interpersonal skills along with the ability to influence othersAbility to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneouslyDemonstrated consistent track record of successStrong scientific/medical aptitude and experienceDemonstrated success in project, vendor, and experience managing large budgetsKnowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activitiesWorking within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectivesExcellent written and verbal skills and strong interpersonal communication skillsWillingness/ability to travel domestically
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