Punchbowl News
Marketing Director
Punchbowl News, Washington, District of Columbia, us, 20022
About Our Organization:
Punchbowl News is a news content company founded by Anna Palmer, Jake Sherman, John Bresnahan, and Rachel Schindler focused on power, people, and politics in Washington. We are looking for a Director of Marketing to join our growing team. Punchbowl News' primary focus is breaking news about power, the nation's political leadership, and explaining to our audience of political junkies how Washington works. We produce (at least) three newsletters each day, a daily podcast, dozens of events, and more across our growing product suite. Our audience includes members of Congress, high-ranking members of the Biden administration, lobbyists, top-level reporters, media executives, Wall Streeters, tech and Hollywood executives, and everyday political fans.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.FLSA Status:
ExemptEmployment Status:
Full-time RegularPrimary Location:
Washington, DCJob Summary:
The Marketing Director's primary responsibility is to supervise the marketing department. In this capacity, you are tasked with the evaluation and development of the Punchbowl News marketing strategy and marketing plan, as well as the subsequent coordination, planning, and direction of marketing initiatives. While conducting competitor research, the Marketing Director also investigates the demand for the organization's services and products.Education and ExperienceBachelor's Degree in business administration, marketing, communications, or relevant field7–10+ years of marketing experienceProven experience as a Marketing Director for a consumer-facing brandExperience leading a team focused on growth, email, and SaaS marketingProven success growing audience and subscribers of products from 0 to 1 across free products, paid subscriptions, and SaaS productsProven track record of driving subscription growth and managing successful marketing campaignsExquisite communication and interpersonal skillsExcellent leadership and organizing skills, analytical and creative thinkingExperience working within Hubspot is preferredPrimary Job DutiesIdentify, develop, and evaluate marketing strategy, focusing on key subscriber goals for free-to-paid products.Lead a lean marketing team and oversee a marketing budget in coordination with the team.Design and execute initiatives to drive subscription growth, including acquisition and retention strategies.Monitor and analyze subscription data to identify trends and opportunities for subscription improvement.Oversee digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing.Ideate and execute new opportunities for marketing outside of current channels and strategies.Initiate market research studies or analyze their findings.
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Punchbowl News is a news content company founded by Anna Palmer, Jake Sherman, John Bresnahan, and Rachel Schindler focused on power, people, and politics in Washington. We are looking for a Director of Marketing to join our growing team. Punchbowl News' primary focus is breaking news about power, the nation's political leadership, and explaining to our audience of political junkies how Washington works. We produce (at least) three newsletters each day, a daily podcast, dozens of events, and more across our growing product suite. Our audience includes members of Congress, high-ranking members of the Biden administration, lobbyists, top-level reporters, media executives, Wall Streeters, tech and Hollywood executives, and everyday political fans.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.FLSA Status:
ExemptEmployment Status:
Full-time RegularPrimary Location:
Washington, DCJob Summary:
The Marketing Director's primary responsibility is to supervise the marketing department. In this capacity, you are tasked with the evaluation and development of the Punchbowl News marketing strategy and marketing plan, as well as the subsequent coordination, planning, and direction of marketing initiatives. While conducting competitor research, the Marketing Director also investigates the demand for the organization's services and products.Education and ExperienceBachelor's Degree in business administration, marketing, communications, or relevant field7–10+ years of marketing experienceProven experience as a Marketing Director for a consumer-facing brandExperience leading a team focused on growth, email, and SaaS marketingProven success growing audience and subscribers of products from 0 to 1 across free products, paid subscriptions, and SaaS productsProven track record of driving subscription growth and managing successful marketing campaignsExquisite communication and interpersonal skillsExcellent leadership and organizing skills, analytical and creative thinkingExperience working within Hubspot is preferredPrimary Job DutiesIdentify, develop, and evaluate marketing strategy, focusing on key subscriber goals for free-to-paid products.Lead a lean marketing team and oversee a marketing budget in coordination with the team.Design and execute initiatives to drive subscription growth, including acquisition and retention strategies.Monitor and analyze subscription data to identify trends and opportunities for subscription improvement.Oversee digital marketing efforts, including SEO/SEM, email marketing, social media, and content marketing.Ideate and execute new opportunities for marketing outside of current channels and strategies.Initiate market research studies or analyze their findings.
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