Driftwood Hospitality
Area Marketing Manager
Driftwood Hospitality, Houston, Texas, United States, 77246
The Chifley Hotel, 2400 W Loop S, Houston, Texas, United States of America Req #4628
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Monday, August 12, 2024Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.This position covers both The Chifley Houston, Tapestry Collection by Hilton, and The Hotel Vesper Houston, a Tribute Portfolio Hotel.The Area Marketing Manager/Director will report directly to the property(s) General Manager, and the Corporate Managing Director of Marketing. You will work closely with the DOSM, the home office, and the regional marketing team.In partnership with marketing, public relations, and operations executives at the hotels and home office, the Area Marketing Manager/Director will play a critical role in the development of the hotels overall brand/marketing plan and to achieve the revenue goals and drive awareness of each of the assigned hotels, restaurants, and bars. As a member of the Area Marketing team, your role is integral in growing the visibility and impact Marketing has on the bottom line. As a team, we contribute marketing strategy to align with all on-property business objectives.This position will lead the efforts in the implementation of a comprehensive marketing strategy. The Area Marketing Manager will manage all brand marketing campaigns, initiatives, and programs, ensuring they are delivered on time, within budget, and setting clear KPIs to ensure success.Responsibilities described below but not limited to:In helping you understand your role in working for a world-class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:Overall Marketing Management:
Lead Weekly or bi-weekly Marketing Meetings
Submit Marketing Meeting Agenda, take active meeting minutes and provide recaps with actionable, specific takeaways. Send to property team and DHM leadership.Run with baton to spearhead marketing portion of strategy, once initiative/business objective or activation is developed and confirmed by property leadership.
Develop and execute a strategic annual activation calendar WITH property/operations leadership, own marketing strategy execution of these activations.Set up and spearhead Brand, Lifestyle and Social Photo Shoots – secure and implement all images.Utilize all Brand Marketing materials from Brand Hubs (Marriott, Hilton, IHG, Wyndham).Learn and Implement Brand Standards to ensure all Marketing efforts follow Brand Guidelines.Proactively explore insights, trends, observations, influences that have an impact on local and national market and target customers.Set standards for guests’ database growth and build multimedia campaigns to build communication with local and national databases.Keep abreast of all local happenings and events where the property can partner and promote.Identify local brand partnerships and work closely with the Home Office regional marketing team to ensure the correct and on brand activations and programming are set up to achieve the hotels revenue goals.Lead Resort pass strategy, management and relationship with resort pass contact to ensure property is staying ahead of the market and comp set.
Collateral and Creative Development:
Develop various collateral and on-going communication to the sales database and customers.
Regional marketing team, ensure the standards for digital and printed creative pieces and match brand guidelines including (but not limited to) email marketing templates, menus, images, videos, sales collateral, and any other promotional materials needed.Utilization of Canva, Microsoft Publisher ISSUU and other creative platforms to develop digital and print creative.
Social Media:
manage all hotel and restaurant social media accounts
Stay ahead of trends, utilize analytical tools and META content calendars.Provide strategic guidance for hotels and F&B social presence, while aligning them with web content and brand messaging.Develop of visual content in the format of (but not limited to) reels, videos, images, carousels.Implement captivating visuals paired with captions and clear CTAs.Updating Facebook Events with Activations.Spearhead media and influencer relations:
Increase social presence to create buzz, create content, and showcase hotel/ food and beverage.Responsible for the seeking out and vetting of applicable influencers to come to property for exposure.
Be present for “Instagrammable Moments”…..Be present at various hotel and restaurant activations.Photograph or video events to be used on social media accounts.
Email Marketing:
Support DOSM and DORM in development of marketing portion for special monthly promotions.Strategize, develop, and deploy marketing email campaigns through (but not limited to) Constant Contact, Mailchimp - This does not include Clairvoyx at this time. (At least 1 special hotel offer per month.)
Reporting, as advised by General Manager and Managing Director of Marketing:
Monthly reporting:
Track engagement and ROI across various platforms utilizing Brand, UTM and other emerging tracking capabilities.Due on the 1st Friday of every month.
Weekly 515s:
Due Thursday of every week to be included in larger Hotel weekly 515s.
Lead Weekly Marketing Meeting:
Prepare weekly Marketing Agenda and distribute to Hotel Department Heads 1 day prior to meeting for all to come prepared with discussion items.Lead meeting with annual activations calendar and internal shared action items google doc.Provide cohesive recap of meeting with detailed minutes, specific action items, assignees and deadlines. Updates to google doc and calendar to be made following the meeting.
Public Relations & Community Influencer Opportunities:
Applicants with this experience is preferred,
bringing a relationship foundation with local influencers and key local publications to be further developed in this role. (i.e. Culture Map, Paper City Magazine)
E-Commerce & SEO:
Work in partnership with the Corporate Managing Director of E-Commerce and the E-Commerce Specialist on marketing SEO initiatives.Own auditing visual assets across Brand and vanity sites for Hotels and F&B, ensuring all photos are up to date on website. (This is done directly by you or website vendor support submission)Own management of all Brand Approved visual assets; save all visual assets to External Share Drive.Weekly Google My Business Listing Audits: Manage profile page, optimize it for best content utilizing all appropriate areas to enhance listing.Weekly OTA audits – ensure proper photos and content are shown. Nothing beyond photos.Take responsibility for updating the hotel vanity websites with their activations.Maintain local listings for restaurants and hotel including Tripadvisor, Yelp, GBP, and Bing.Maintain menus on Single Platform if no F/B manager handling it (if property is utilizing single platform).Maintain Yext for restaurants if restaurant is utilizing Yext.Ensure DHM Ecommerce department has updates on special offers / activations for google advertising.
Benefits:401(k)Disability insuranceEmployee assistance programFlexible spending accountHealth insuranceLife insurancePaid time offVision insuranceRoom DiscountsEmployee Food and Beverage DiscountsEEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
#J-18808-Ljbffr
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.Monday, August 12, 2024Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.This position covers both The Chifley Houston, Tapestry Collection by Hilton, and The Hotel Vesper Houston, a Tribute Portfolio Hotel.The Area Marketing Manager/Director will report directly to the property(s) General Manager, and the Corporate Managing Director of Marketing. You will work closely with the DOSM, the home office, and the regional marketing team.In partnership with marketing, public relations, and operations executives at the hotels and home office, the Area Marketing Manager/Director will play a critical role in the development of the hotels overall brand/marketing plan and to achieve the revenue goals and drive awareness of each of the assigned hotels, restaurants, and bars. As a member of the Area Marketing team, your role is integral in growing the visibility and impact Marketing has on the bottom line. As a team, we contribute marketing strategy to align with all on-property business objectives.This position will lead the efforts in the implementation of a comprehensive marketing strategy. The Area Marketing Manager will manage all brand marketing campaigns, initiatives, and programs, ensuring they are delivered on time, within budget, and setting clear KPIs to ensure success.Responsibilities described below but not limited to:In helping you understand your role in working for a world-class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:Overall Marketing Management:
Lead Weekly or bi-weekly Marketing Meetings
Submit Marketing Meeting Agenda, take active meeting minutes and provide recaps with actionable, specific takeaways. Send to property team and DHM leadership.Run with baton to spearhead marketing portion of strategy, once initiative/business objective or activation is developed and confirmed by property leadership.
Develop and execute a strategic annual activation calendar WITH property/operations leadership, own marketing strategy execution of these activations.Set up and spearhead Brand, Lifestyle and Social Photo Shoots – secure and implement all images.Utilize all Brand Marketing materials from Brand Hubs (Marriott, Hilton, IHG, Wyndham).Learn and Implement Brand Standards to ensure all Marketing efforts follow Brand Guidelines.Proactively explore insights, trends, observations, influences that have an impact on local and national market and target customers.Set standards for guests’ database growth and build multimedia campaigns to build communication with local and national databases.Keep abreast of all local happenings and events where the property can partner and promote.Identify local brand partnerships and work closely with the Home Office regional marketing team to ensure the correct and on brand activations and programming are set up to achieve the hotels revenue goals.Lead Resort pass strategy, management and relationship with resort pass contact to ensure property is staying ahead of the market and comp set.
Collateral and Creative Development:
Develop various collateral and on-going communication to the sales database and customers.
Regional marketing team, ensure the standards for digital and printed creative pieces and match brand guidelines including (but not limited to) email marketing templates, menus, images, videos, sales collateral, and any other promotional materials needed.Utilization of Canva, Microsoft Publisher ISSUU and other creative platforms to develop digital and print creative.
Social Media:
manage all hotel and restaurant social media accounts
Stay ahead of trends, utilize analytical tools and META content calendars.Provide strategic guidance for hotels and F&B social presence, while aligning them with web content and brand messaging.Develop of visual content in the format of (but not limited to) reels, videos, images, carousels.Implement captivating visuals paired with captions and clear CTAs.Updating Facebook Events with Activations.Spearhead media and influencer relations:
Increase social presence to create buzz, create content, and showcase hotel/ food and beverage.Responsible for the seeking out and vetting of applicable influencers to come to property for exposure.
Be present for “Instagrammable Moments”…..Be present at various hotel and restaurant activations.Photograph or video events to be used on social media accounts.
Email Marketing:
Support DOSM and DORM in development of marketing portion for special monthly promotions.Strategize, develop, and deploy marketing email campaigns through (but not limited to) Constant Contact, Mailchimp - This does not include Clairvoyx at this time. (At least 1 special hotel offer per month.)
Reporting, as advised by General Manager and Managing Director of Marketing:
Monthly reporting:
Track engagement and ROI across various platforms utilizing Brand, UTM and other emerging tracking capabilities.Due on the 1st Friday of every month.
Weekly 515s:
Due Thursday of every week to be included in larger Hotel weekly 515s.
Lead Weekly Marketing Meeting:
Prepare weekly Marketing Agenda and distribute to Hotel Department Heads 1 day prior to meeting for all to come prepared with discussion items.Lead meeting with annual activations calendar and internal shared action items google doc.Provide cohesive recap of meeting with detailed minutes, specific action items, assignees and deadlines. Updates to google doc and calendar to be made following the meeting.
Public Relations & Community Influencer Opportunities:
Applicants with this experience is preferred,
bringing a relationship foundation with local influencers and key local publications to be further developed in this role. (i.e. Culture Map, Paper City Magazine)
E-Commerce & SEO:
Work in partnership with the Corporate Managing Director of E-Commerce and the E-Commerce Specialist on marketing SEO initiatives.Own auditing visual assets across Brand and vanity sites for Hotels and F&B, ensuring all photos are up to date on website. (This is done directly by you or website vendor support submission)Own management of all Brand Approved visual assets; save all visual assets to External Share Drive.Weekly Google My Business Listing Audits: Manage profile page, optimize it for best content utilizing all appropriate areas to enhance listing.Weekly OTA audits – ensure proper photos and content are shown. Nothing beyond photos.Take responsibility for updating the hotel vanity websites with their activations.Maintain local listings for restaurants and hotel including Tripadvisor, Yelp, GBP, and Bing.Maintain menus on Single Platform if no F/B manager handling it (if property is utilizing single platform).Maintain Yext for restaurants if restaurant is utilizing Yext.Ensure DHM Ecommerce department has updates on special offers / activations for google advertising.
Benefits:401(k)Disability insuranceEmployee assistance programFlexible spending accountHealth insuranceLife insurancePaid time offVision insuranceRoom DiscountsEmployee Food and Beverage DiscountsEEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
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