Senior Marketing Analyst (Hub)

At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.

Is this the role you are looking for If so read on for more details, and make sure to apply today.Klaviyo is seeking a highly skilled and experienced Senior Marketing Analyst with a specialization in channel and campaign performance analysis to join our dynamic B2B SaaS company. As a Senior Marketing Analyst with a focus on market analysis, your role will be pivotal in optimizing marketing channel and campaign performance to improve efficiency, optimize messaging, and enhance the full funnel experience of leads. We are seeking a candidate who possesses a deep understanding of advanced marketing analytics and can translate insights into strategies for market dominance.Responsibilities

Conduct in-depth analysis of marketing channels to characterize performance, link relevant marketing levers to channel optimization, and establish reliable channel reporting.Conduct marketing campaign performance analysis to enable marketing teams to understand what campaigns are performing and campaign analytics best practices.Partner with the marketing team to develop and execute A/B tests and experiments to optimize web experience and campaign planning.Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics.Collaborate with the product team to ensure alignment between marketing initiatives and product roadmap.Collaborate with our business intelligence team to build and maintain attribution models to measure the impact of marketing programs on business results.Provide insights and recommendations to senior leadership on marketing strategy, tactics, and investment.Stay up-to-date on industry trends, best practices, and emerging technologies in marketing analytics.Who You Are You are quantitative and curious. You enjoy understanding cause and effect in various business situations. You enjoy finding creative technical solutions to hard problems and are structured in your thinking. Ideal for someone who wants to launch a career in business analytics.Bachelor's degree or Master’s in data analytics, marketing analytics, economics, statistics, or related field.3+ years of experience in marketing analytics or related field, preferably in a B2B SaaS environment (or 2+ years of experience with an MBA or other applicable advanced degree).Strong proficiency with marketing analytics tools such as GA/GA4, Campaign Manager, Facebook/LinkedIn, and digital marketing data.Experience with SQL and data visualization tools (Tableau & Thoughtspot) to manipulate and present data for repeatable performance monitoring.Strong problem-solving and analytical skills to frame and methodically structure a problem and quantify potential solution sets.Strong analytical skills with the ability to interpret complex data sets and turn insights into actionable recommendations.Excellent communication skills with the ability to clearly present findings to both technical and non-technical audiences.Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.If you are a highly motivated and data-driven individual who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity to join our team as a Marketing Analyst.

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