Manager, Marketing Data Science_

MarketingExceptional analytical and problem-solving skills complemented by a keen attention to detail. Advanced proficiency in SQL, Python, statistical testing, and machine learning frameworks essential.Description:This critical position spearheads our Fan 1:1 initiative, utilizing fan data and data science techniques to revolutionize marketing strategies and boost fan engagement. You will collaborate with a highly dynamic and cross-functional team, acting as both a strategist and a catalyst for data-driven innovation. You will be building data driven solutions that refine how we connect with fans, turning every interaction into a personalized fan experience.Skills:deep customer insights, marketing campaigns, 5 years in customer data analytics, SQL, python, statistical testing, machine learning framework, AWS, redshift, athena, Cloud9, CodeCommit, problem solving skills, leadership skillsTop Skills Details:deep customer insights, marketing campaigns,5 years in customer data analytics, SQL, python, statistical testing, machine learning framework,AWS,redshift,athena,Cloud9,CodeCommitAdditional Skills & Qualifications:• Forge strong analytics partnerships across marketing, technology, BI, data engineering, and external partners, serving as an internal consultant to deliver impactful analytical solutions that drive marketing success.• Formulate key marketing questions and hypotheses, translating them into data-driven investigations and experiments that yield measurable business improvements.• Apply sophisticated data science techniques like segmentation, predictive analytics, and journey mapping to enhance understanding of fan behaviors.• Convert complex analytical findings into targeted audience segments and deploy actionable marketing strategies that increase fan engagement and loyalty.• Execute across the lifecycle of analytic products from inception to deployment, ensuring each stage meets top-tier analytical standards and contributes to business objectives.• Design and execute A/B tests and experiments to validate hypotheses about fan behavior and optimize marketing responses effectively.• Continually enhance the effectiveness of analytic tools and strategies in response to campaign feedback and market shifts, resulting in refined marketing tactics and improved ROI.• Define and manage KPIs for customer engagement, working with BI COE to expand access to vital insights that inform strategic decisions.• Uphold the highest standards of data integrity and quality across all marketing data initiatives by partnering with quality assurance and technology teams, ensuring accurate and reliable data underpins all marketing decisions.• Cultivate a culture of agility and collaboration within the team, enhancing productivity and innovation through tools like Jira, leading to faster implementation of new ideas and solutions.Experience Level:Expert LevelAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.