Marketing Manager, Graduate Admissions_

Marketing Manager, Graduate AdmissionsApply (d5.myworkdayjobs.com/ExternalUSCCareers/job/Los-Angeles-CA---University-Park-Campus/Marketing-Manager--Graduate-Admissions\_REQ20152744/apply) Marshall School of Business Los Angeles, CaliforniaThe USC Marshall School of Business seeks an experienced Marketing Manager, Graduate Admissions. Reporting to the Assistant Dean of Graduate Admissions, the Marketing Manager's role includes developing and implementing marketing, communication, and outreach plans to encourage applicants to its Masters and MBA programs.Specific duties include, but are not limited to, the following:+ Develop and implement targeted marketing plans for 5 MBA and 6 Masters programs, including SWOT analysis, comparative analysis, personas, and marketing tactics; continually adapt to changing landscape of graduate admissions recruitment+ Marketing plan implementation and development including benchmarking; analysis of outreach, conference participation, and webpages; proposing improvements; continually researching market developments; and creating reports and presentations.+ Work with faculty members, alumni, and students to develop communication strategies+ Collaborate with program offices regularly to remain apprised of developments in program+ Create content for website and other electronic and print materials+ Create and distribute communication campaigns for prospective student inquiries and admitted students+ Manage social media accounts for the admissions team and collaborate with student org social media+ Work with student organizations to highlight their achievements in outreach/recruiting programs+ Promote information sessions, panel discussions, open houses and special events hosted by Marshall Graduate Admissions+ Utilize CRM platform to assess outcomes of outreach campaigns+ Monitor analytics of outreach efforts, utilize reports to inform decisions on marketing strategyPreferred Qualifications:+ 5+ years demonstrated experience and background in product marketing or communications+ Excellent written, interpersonal and presentation skills.+ Experience in social media/email marketing and utilization of CRM systems+ Ability to work in a fast-paced, service-oriented operation.The Marketing Administrator executes other related duties as assigned. The Administrator is expected to promote an environment that fosters inclusive relationships and creates unbiased opportunities for contributions through ideas, words, and actions that uphold principles of the USC Code of Ethics.Anticipated Hiring Range:The salary range for this position is $75,134.23 - $86,504.25. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational consideration.Required Documents and Additional Information+ Resume and cover letter required (may be uploaded as one file). Please do not submit your application without these documents.+ Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled any time after the minimum posting period has ended, so please apply on the same business day if interested.+ USC has excellent benefits, including health benefits for staff and their family with access to the renowned university medical network; eligibility for retirement plans with employer contributions*; tuition benefits for staff and their family; free Professional Development classes; central Los Angeles location with easy access to commuter trains, buses and free tram pick up services; discounts to sporting and other campus events.+ The University of Southern California is an Equal Opportunity Employer that Values Diversity.Why join the USC Marshall School of Business?The USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment and is ranked as one of the country’s top schools for accounting, finance, marketing, consulting, entrepreneurship, and international business studies. USC Marshall builds on the unique opportunities that stem from its Los Angeles location on the Pacific Rim, its interdisciplinary and impactful research, the momentum generated by the University of Southern California, and the unparalleled engagement of the Trojan Alumni Family. With ready access to industries defining the new business frontier, including biotechnology, life sciences, media, entertainment, communications and healthcare, this vast network offers USC Marshall graduates exceptionally strong support for success in the global marketplace. For more information on the USC Marshall School of Business, visit:www.marshall.usc.edu..REQ20152744 Posted Date: 08/22/2024