Marketing Automation Program Lead

Job Summary Job Description What is the opportunity? The Marketing Automation Program Lead is responsible for helping build and grow the Salesforce Marketing Cloud system through strategic digital marketing initiatives. The Lead will partner with business stakeholders, marketing strategists, Salesforce CoE, and digital measurement teams to brainstorm, gather requirements, design, develop and implement best-in-class targeted campaigns utilizing Salesforce Marketing Cloud. As part of our fast-paced, growing marketing organization our ideal candidate will be energetic, a self-starter, and possess a detailed focus that will support the marketing organization. What will you do? Campaign Strategy (50%) Act as the primary point of contact for business partners and collaboration point across the organization on campaign requests ensuring each campaign utilizes industry best practices, is measurable, and has relevant KPIs. Develop and maintain the Salesforce Marketing Cloud roadmap, aligning it with overall business objectives and marketing strategies. Prioritize and maintain initiatives on the roadmap, ensuring resource allocation and overall program objectives are met. Define project scope, goals, and deliverables in collaboration with senior management and stakeholders. Make informed decisions on project deliverables, timelines, and resources to ensure successful completion. Oversee project execution, ensuring all deliverables meet quality standards and are delivered on time. Address and resolve any issues or roadblocks that may arise during project implementation. Translating ideas into actionable deliverables that contribute to adoption of Salesforce Marketing Cloud system and continued platform growth. Lead Automation program by making decision to support the strategic direction of the organization. Technical (30%) Build, test and deploy email campaigns within Salesforce Marketing Cloud and Distributed Marketing. Partner with agency partner and Technical Specialists on requirements, development, and QA for projects where applicable. Develop and edit email templates within Salesforce Marketing Cloud Troubleshoot technical issues related to HTML templates, email testing, list segmentation and all other areas of email execution. Optimization & Reporting (20%) Use data and analytics to provide insights and recommendations for optimizing marketing strategies and campaigns. Prepare and present regular reports and updates to stakeholders, highlighting key achievements, challenges, and areas for improvement. Stay up to date with the latest trends, technologies, and best practices in digital marketing and Salesforce Marketing Cloud. Continuously evaluate and improve marketing processes, tools, and techniques to enhance efficiency and effectiveness. Implement feedback loops and performance metrics to drive ongoing optimization and innovation in marketing initiatives. What do you need to succeed? Must-have Bachelor's degree 5+ years experiences with marketing automation platforms (Salesforce Marketing Cloud) 3+ years of experience with Salesforce Demonstrated experience developing marketing strategies and programs. Proven dedication to and focus on client service and satisfaction. Exceptional project management skills. Excellent interpersonal and communication skills to direct, motivate and persuade. Self-starter who can make decisions independently. Detailed oriented. Able to handle multiple tasks under very tight deadlines. What's in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable. Leaders who support your development through co ching and managing opportunities Ability to make a difference and lasting impact. Work in a dynamic, collaborative, progressive, and high-performing team Flexible work/life balance options Opportunities to do challenging work. Opportunities to take on progressively greater accountabilities. Access to a variety of job opportunities across business Job Skills Brand Marketing, Campaign Development, Campaign Strategies, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Digital Marketing, Email Marketing, Email Marketing Strategy, Industry Knowledge, Marketing, Marketing Activities, Marketing Automation, Marketing Communications Planning, Marketing Planning, Marketing Strategies, Marketing Strategy Implementation, Market Research, Product Services, Project Management, Salesforce Marketing Cloud, Salesforce Marketing Cloud Email Studio Additional Job Details Address: 250 NICOLLET MALL:MINNEAPOLIS City: Minneapolis Country: United States of America Work hours/week: 40 Employment Type: Full time Platform: WEALTH MANAGEMENT Job Type: Regular Pay Type: Salaried Posted Date: 2024-08-20 Application Deadline: Inclusion and Equal Opportunity Employment At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities. We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status or any other legally-protected factors.