Digital Marketing Manager, Marketing Automation - Apexus

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.Apexus is the nation's leader in creating reliable healthcare solutions by enhancing access to medications and improving patient care. We achieve these outcomes through innovative ambulatory pharmacy solutions and support of compliant 340B programs. In addition to serving as the HRSA-designated Prime Vendor for the 340B Drug Pricing Program, Apexus offers professional training and validation through its Advanced 340B Operations Certificate Program, and the Apexus Covered Entity Refund Service (CRS) to streamline ineligible 340B discount refunds. For more information about Apexus, visit www.apexus.com.Summary:In this role, you will develop, maintain, and drive Apexus's digital strategy initiatives and manage high volume email marketing projects that involve multiple stakeholders. You will assist with development and troubleshooting of campaigns and identify, develop, implement, and document business processes, requirements, rules, and workflows for marketing automation tools or email campaigns.Responsibilities:Collaborate with agencies and other vendor partners while building relationships with key internal business clients to meet campaign goals.Work with key marketing areas to develop campaign specific messaging and align demand generation programs with ongoing marketing initiatives and identify and execute an integrated mix of email, digital, and lead-nurturing campaigns.Partners with marketing team to create campaign specific messaging for initiatives; Works with e-mail service provider to monitor and ensure deliverability (e.g., inbox rates, bounces, unsubscribes), sending seed tests as needed.Create tracking reports to measure engagement and provide strategic direction for increasing metrics related to digital marketing.Perform day-to-day email marketing (e.g., email campaign set-up, scheduling, testing, tagging, and deployment).Manage list pull and import activities with Analysts to ensure targeted contact lists are complete.Optimizes email marketing activities through A / B testing and analytics.Monitor and track post campaign deployment performance to assess deliverability.Define KPIs for campaigns. Work with marketing and sales leadership to implement, track, analyze and countermeasure results for email campaigns and ad-hoc reporting, automating reporting to business needs.Schedule design, implement, and coordinate efforts of marketing email automation and web solutions utilizing templates integrating with Salesforce and other websites (e.g. Exact Target, Pardot).Qualifications:Relevant degree preferred.2 or more years of relevantexperience in digital marketing required.Experience with marketing automation and content management systems required.Experience working with Content Management Systems preferred.Experience with A/B Testing preferred.Experience with Pardot, Exact Target, Salesforce, or similar technology platforms.Strong understanding of HTML, CSS, and online marketing concepts.Estimated Hiring Range:At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $68,500.00 to $109,700.00.

This position is also incentive eligible.Vizient has a comprehensive benefits plan! Please view our benefits here:http://www.vizientinc.com/about-us/careersEqual Opportunity Employer: Females/Minorities/Veterans/Individuals with DisabilitiesThe Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.