The Colwell Law Group, LLC
Marketing Manager
The Colwell Law Group, LLC, Albany, New York, us, 12237
Seeking a Marketing Manager for a growing matrimonial and family law firm in Albany, NY. Looking for a dynamic individual with strong problem-solving skills and a creative mindset. The Marketing Manager will collaborate with the management team to create strategies for business development and brand reputation enhancement. Reporting directly to the CEO and COO. Adaptability and a good sense of humor are crucial for success in this role. A legal marketing or professional services marketing background is a plus. Salary range: $60,000 - $80,000. Responsibilities: • Manage internet marketing initiatives, including SEO efforts, website vendor relationships, Google AdWords campaigns, and the maintenance of website content. • Manage advertising, communications, branding, social media, and public relations efforts and activities. • Collaborate with management on a regular basis to expand business development/marketing efforts that include creating, tracking, and implementing individual marketing plans. • Perform research and keep updated on market and business trends related to the legal industry and the practice of family law, the competitive landscape of the greater Albany area, and the overall experience of individual attorneys. • Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys. Work with necessary individuals in drafting and submitting award and recognition nominations. • Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc. Qualifications: • Degree in Marketing, Public Relations, Communications, or Business • Experience with social media marketing initiatives • Legal experience is not required but preferred • Previous marketing management • Excellent communication skills – superior writing skills are a must and the ability to follow up with management regarding ongoing marketing initiatives is imperative • Superior organizational skills • Strong desire to be a team player • Customer service-oriented • Friendly and professional demeanor • High attention to detail Compensation: $60,000 - $80,000
• Manage internet marketing initiatives, including SEO efforts, website vendor relationships, Google AdWords campaigns, and the maintenance of website content. • Manage advertising, communications, branding, social media, and public relations efforts and activities. • Collaborate with management on a regular basis to expand business development/marketing efforts that include creating, tracking, and implementing individual marketing plans. • Perform research and keep updated on market and business trends related to the legal industry and the practice of family law, the competitive landscape of the greater Albany area, and the overall experience of individual attorneys. • Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys. Work with necessary individuals in drafting and submitting award and recognition nominations. • Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc.
• Manage internet marketing initiatives, including SEO efforts, website vendor relationships, Google AdWords campaigns, and the maintenance of website content. • Manage advertising, communications, branding, social media, and public relations efforts and activities. • Collaborate with management on a regular basis to expand business development/marketing efforts that include creating, tracking, and implementing individual marketing plans. • Perform research and keep updated on market and business trends related to the legal industry and the practice of family law, the competitive landscape of the greater Albany area, and the overall experience of individual attorneys. • Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys. Work with necessary individuals in drafting and submitting award and recognition nominations. • Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc.