Cribl, Inc
Digital Marketing Manager
Cribl, Inc, Clarksdale, Mississippi, United States, 38514
This is a job for a Digital Marketing Manager with a company located in the Jackson, MS area.
Responsibilities: Lead the creation and execution of Cribl's webinar calendar based on data-driven insights of what works and what doesn't, define the content strategy, and work with stakeholders to ideate and develop content in line with this guidance and to have the greatest pipeline impact. Be a webinar and digital programs subject matter expert -- advising on latest best practices, benchmarking against our current and adjacent categories, running test-and-learn initiatives, driving the content strategy to create a compelling roadmap of activities that inspires greater learning, while driving engagement and greater product intent. Serve as a liaison across internal and external teams to source speakers, guide involvement, project manage key deliverables, and facilitate enablement and content creation in line with project timelines to maintain a regular cadence of live and on-demand programming. Manage the end-to-end implementation across program build and promotion for webinars and content syndication (with Marketing Operations, Web, Advertising, Channel, Sales, External Vendors, etc..) including in-flight review and optimizations. Proactively plan for 3 marquee, global live webinars per quarter, while working cross-functionally with SMEs to facilitate a strong content cadence for on-demand webinars to support webinar syndication, BrightTALK organic subscriber growth, drive AQL volumes, and cultivate self-serve learning for prospects and customers. Evolve our webinar program strategy to support the optimum mix of channel content (customer stories, use cases, thought leadership, etc..), determine process efficiencies & optimizations across the cross-functional team to enable greater scalability, faster time to market, and ultimately, greatest opportunity for pipeline impact. Cultivate a feedback loop by sharing post-event reporting to marketing & sales and creating follow-on messaging and materials to support enablement, as necessary. Program reporting -- regular program analysis and briefings; presenting pipeline and revenue impact of ongoing programs and leveraging these data points to enhance program strategy and inform content strategy discussions with stakeholders. Own on-demand publishing across owned and paid resources -- including identifying and running 3rd party promotional platforms to drive long-tail engagement. Program management, activation, and optimization of our content syndication channels, including governance of all operational lead capture & flow requirements, weekly lead tracking and reporting across vendors to assess pacing in alignment with goals, and making recommendations on channel optimization and budget allocation based on performance. Establish processes and procedures to facilitate cross-functional work and accelerate delivery of programs, maintaining documentation and refining as program areas mature and scale. Additional digital marketing deliverables in support of Product Launches as required, as well as other programmatic support as needs arise. This includes ad-hoc writing and execution support for other program requirements in the short term and helping define opportunities for long term initiatives.
Qualifications: Minimum of 3-5 years' experience in Digital Marketing, ideally with at least 12 months managing webinars, demo programs, and/or content syndication programs. Strong proactivity, accountability, and a spirit of innovation. Strong communication skills and confident publicly representing Cribl at a high-level. Comfortable and energized operating in a fast-paced environment, and passionate about technology and working with startup companies. Highly data-driven, analytical, and resourceful to tackle hard questions amidst ambiguity. Proficiency with Salesforce and Marketing reporting tools. Experience in B2B Enterprise SaaS marketing is a plus.
Equal Opportunity Employer -- minori ies/females/veteran/other individuals with disabilities/sexual orientation/gender identity.
Responsibilities: Lead the creation and execution of Cribl's webinar calendar based on data-driven insights of what works and what doesn't, define the content strategy, and work with stakeholders to ideate and develop content in line with this guidance and to have the greatest pipeline impact. Be a webinar and digital programs subject matter expert -- advising on latest best practices, benchmarking against our current and adjacent categories, running test-and-learn initiatives, driving the content strategy to create a compelling roadmap of activities that inspires greater learning, while driving engagement and greater product intent. Serve as a liaison across internal and external teams to source speakers, guide involvement, project manage key deliverables, and facilitate enablement and content creation in line with project timelines to maintain a regular cadence of live and on-demand programming. Manage the end-to-end implementation across program build and promotion for webinars and content syndication (with Marketing Operations, Web, Advertising, Channel, Sales, External Vendors, etc..) including in-flight review and optimizations. Proactively plan for 3 marquee, global live webinars per quarter, while working cross-functionally with SMEs to facilitate a strong content cadence for on-demand webinars to support webinar syndication, BrightTALK organic subscriber growth, drive AQL volumes, and cultivate self-serve learning for prospects and customers. Evolve our webinar program strategy to support the optimum mix of channel content (customer stories, use cases, thought leadership, etc..), determine process efficiencies & optimizations across the cross-functional team to enable greater scalability, faster time to market, and ultimately, greatest opportunity for pipeline impact. Cultivate a feedback loop by sharing post-event reporting to marketing & sales and creating follow-on messaging and materials to support enablement, as necessary. Program reporting -- regular program analysis and briefings; presenting pipeline and revenue impact of ongoing programs and leveraging these data points to enhance program strategy and inform content strategy discussions with stakeholders. Own on-demand publishing across owned and paid resources -- including identifying and running 3rd party promotional platforms to drive long-tail engagement. Program management, activation, and optimization of our content syndication channels, including governance of all operational lead capture & flow requirements, weekly lead tracking and reporting across vendors to assess pacing in alignment with goals, and making recommendations on channel optimization and budget allocation based on performance. Establish processes and procedures to facilitate cross-functional work and accelerate delivery of programs, maintaining documentation and refining as program areas mature and scale. Additional digital marketing deliverables in support of Product Launches as required, as well as other programmatic support as needs arise. This includes ad-hoc writing and execution support for other program requirements in the short term and helping define opportunities for long term initiatives.
Qualifications: Minimum of 3-5 years' experience in Digital Marketing, ideally with at least 12 months managing webinars, demo programs, and/or content syndication programs. Strong proactivity, accountability, and a spirit of innovation. Strong communication skills and confident publicly representing Cribl at a high-level. Comfortable and energized operating in a fast-paced environment, and passionate about technology and working with startup companies. Highly data-driven, analytical, and resourceful to tackle hard questions amidst ambiguity. Proficiency with Salesforce and Marketing reporting tools. Experience in B2B Enterprise SaaS marketing is a plus.
Equal Opportunity Employer -- minori ies/females/veteran/other individuals with disabilities/sexual orientation/gender identity.