NESN
Marketing Coordinator
NESN, Watertown, Massachusetts, us, 02472
We are looking for a driven and enthusiastic Marketing Coordinator to join our team. Reporting directly to the Sr. Marketing Manager, the Coordinator will be responsible for supporting the strategy and execution of marketing plans, programs and campaigns for NESN and SportsNet Pittsburgh.
The Coordinator will manage promotional elements across NESN and SportsNet Pittsburgh’s owned, earned and paid channels, and be responsible for developing data-driven recommendations on how to optimize and improve results over time.
They will partner with cross-functional teams to integrate broader marketing goals into sales sponsorship opportunities, fan engagement events and activations, social and original content planning, programming, and the networks’ digital product suite.
This role is best suited for a highly collaborative individual willing to work in a fast-paced environment and eager to learn. A top fit is someone who is a self-starter and enjoys marrying creativity with data to make effective decisions.
Essential Duties and Responsibilities:
Schedule, write and distribute promotional copy for on-network live reads (NESN + SportsNet Pittsburgh), NESN marketing newsletters, push notifications and off-network promotionLead project management efforts on contests and sweepstakes in partnership with Sales, Creative Services, Social, Content, UI/UX and LegalAssist public relations efforts via writing press releases and media advisories, tracking trends across the media and sports landscapes, supporting talent and influencer relationships and moreImplement on- and off-network marketing initiatives that promote programming tune-in, branded products and other company initiatives across web, print, outdoor, radio and TV spot ad placementsOwn end-to-end process of creative asset development with in-house Design & Production teams by working through developing a creative brief, proofing, delivery and reporting on key metricsTrack performance of campaigns across Meta, Google, TikTok, X, etc. and conduct measurement testing to continuously optimize and improve NESN’s media mixCraft marketing copy and messaging frameworks for organic and paid social promotion that accurately aligns to various stages across the marketing funnelAssist the Customer Care lead on responding to fan support inquiries and monitoring customer support queues and escalations as neededWrite consumer-facing responses for fan inquiries and troubleshooting for Customer Care and social media, with input from Sr. Marketing ManagerAssist the Sales, Marketing, and Digital departments in planning and executing client, fan and company eventsManage premium merchandise inventory and organize related activitiesSuccessfully completes other related assignments and tasks as neededWe believe in the potential within every individual. If you’re passionate about this role, we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.
Qualifications:
Bachelor’s Degree and 2-4 years of experience implementing marketing programs and promotionsExperience working for a sports team, media organization or related entity on the professional or college level a bonusDetail oriented with exceptional organizational skillsExcellent writing skills with ability to develop compelling, results-oriented copySocial media strategy, CRM, SEO, and/or performance marketing experience a plusStrong ability to work collaboratively in a team-oriented environment across various departmentsAbility to be in the office 5 days a weekAbility to attend events on weekends and evenings, on an as needed basisExperience with Microsoft Office, Google Suite; Wide Orbit is a plusMust embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social ResponsibilityWe believe that when team members feel supported, they are more engaged, productive, and innovative. If you're looking for a workplace that celebrates people and their personal and professional growth, you've come to the right place.
Some of the benefits we provide include:
Medical and Dental plans which are currently funded by NESN at approximately 85%Pre-Tax HSA, FSA and Dependent Care Account401(k) plan with employer match of 100% up to the first 6% of compensation, 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.Life Insurance, AD&D, Short and Long-Term Disability which are currently 100% funded by NESNPaid parental leaveTime Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full yearTeam Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee IDPaid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.LinkedIn Learning Courses - Eligible employees receive a free membership to LinkedIn Learning which provides on-demand learning to thousands of courses anytime, anywhere from your computer to your mobile device.MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from workTravel Assistance & ID Theft ProtectionEstate Guidance - The Hartford helps employees protect their family’s future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.Additional Perks & Employee Discounts - As a NESN employee, you are eligible for other discounts & perks such as pet insurance, tickets, travel, dry cleaning, mobile phones, and much more!
Who We Are
NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.
As of Fall 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.
Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.
NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
The Coordinator will manage promotional elements across NESN and SportsNet Pittsburgh’s owned, earned and paid channels, and be responsible for developing data-driven recommendations on how to optimize and improve results over time.
They will partner with cross-functional teams to integrate broader marketing goals into sales sponsorship opportunities, fan engagement events and activations, social and original content planning, programming, and the networks’ digital product suite.
This role is best suited for a highly collaborative individual willing to work in a fast-paced environment and eager to learn. A top fit is someone who is a self-starter and enjoys marrying creativity with data to make effective decisions.
Essential Duties and Responsibilities:
Schedule, write and distribute promotional copy for on-network live reads (NESN + SportsNet Pittsburgh), NESN marketing newsletters, push notifications and off-network promotionLead project management efforts on contests and sweepstakes in partnership with Sales, Creative Services, Social, Content, UI/UX and LegalAssist public relations efforts via writing press releases and media advisories, tracking trends across the media and sports landscapes, supporting talent and influencer relationships and moreImplement on- and off-network marketing initiatives that promote programming tune-in, branded products and other company initiatives across web, print, outdoor, radio and TV spot ad placementsOwn end-to-end process of creative asset development with in-house Design & Production teams by working through developing a creative brief, proofing, delivery and reporting on key metricsTrack performance of campaigns across Meta, Google, TikTok, X, etc. and conduct measurement testing to continuously optimize and improve NESN’s media mixCraft marketing copy and messaging frameworks for organic and paid social promotion that accurately aligns to various stages across the marketing funnelAssist the Customer Care lead on responding to fan support inquiries and monitoring customer support queues and escalations as neededWrite consumer-facing responses for fan inquiries and troubleshooting for Customer Care and social media, with input from Sr. Marketing ManagerAssist the Sales, Marketing, and Digital departments in planning and executing client, fan and company eventsManage premium merchandise inventory and organize related activitiesSuccessfully completes other related assignments and tasks as neededWe believe in the potential within every individual. If you’re passionate about this role, we encourage you to apply even if you do not meet all of the requirements that are listed within this job description.
Qualifications:
Bachelor’s Degree and 2-4 years of experience implementing marketing programs and promotionsExperience working for a sports team, media organization or related entity on the professional or college level a bonusDetail oriented with exceptional organizational skillsExcellent writing skills with ability to develop compelling, results-oriented copySocial media strategy, CRM, SEO, and/or performance marketing experience a plusStrong ability to work collaboratively in a team-oriented environment across various departmentsAbility to be in the office 5 days a weekAbility to attend events on weekends and evenings, on an as needed basisExperience with Microsoft Office, Google Suite; Wide Orbit is a plusMust embrace the NESN Core Values: People, Customer Focus, Adaptability, Teamwork, Diversity, Integrity, Accountability, Passion and Social ResponsibilityWe believe that when team members feel supported, they are more engaged, productive, and innovative. If you're looking for a workplace that celebrates people and their personal and professional growth, you've come to the right place.
Some of the benefits we provide include:
Medical and Dental plans which are currently funded by NESN at approximately 85%Pre-Tax HSA, FSA and Dependent Care Account401(k) plan with employer match of 100% up to the first 6% of compensation, 3% contribution through Safe Harbor and discretionary profit sharing of up to 6%.Life Insurance, AD&D, Short and Long-Term Disability which are currently 100% funded by NESNPaid parental leaveTime Off Benefits - Eligible NESN Employees accrue Paid Time Off equaling 160 hours or 20 days for the full yearTeam Store Discounts - Employees will receive a discount of 50% at the Red Sox Team Store and 25% off at the Bruins Pro Shop with a valid NESN Employee IDPaid Volunteerism - NESN provides eligible employees with up to 24 hours (3 days) of paid time to participate in NESN Connects events.Tuition Reimbursement - NESN provides a generous Tuition Reimbursement Program to assist employees who aspire to further their education to learn & grow within their careers.LinkedIn Learning Courses - Eligible employees receive a free membership to LinkedIn Learning which provides on-demand learning to thousands of courses anytime, anywhere from your computer to your mobile device.MBTA Reimbursement - Eligible employees may be reimbursed up to $100 per month for the use of Mass Transit if it is their primary mode of transportation to & from workTravel Assistance & ID Theft ProtectionEstate Guidance - The Hartford helps employees protect their family’s future by creating a customized and legally binding will online using a simple but comprehensive online questionnaire.Additional Perks & Employee Discounts - As a NESN employee, you are eligible for other discounts & perks such as pet insurance, tickets, travel, dry cleaning, mobile phones, and much more!
Who We Are
NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.
As of Fall 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.
Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.
NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.