Specialty1 Partners
Regional Marketing Director - Southeast
Specialty1 Partners, Atlanta, Georgia, United States, 30383
Department is Field Marketing
Reports to Vice President, Marketing
FLSA Status is exempt
Objective and Purpose:
The Regional Marketing Directors role is to effectively create, manage, and coordinate marketing plans to support and enhance the revenue objectives of assigned partner practices. This includes developing annual marketing plans, managing budgets with a focus on ROI, and monitoring key performance indicators to optimize growth strategies. The role also involves implementing referral outreach plans, maintaining comprehensive market strategies, and developing digital marketing strategies. Additionally, the role requires consistent communication and collaboration with doctors, practice leaders, and the S1P Partner Practice Marketing team to ensure all marketing efforts are aligned and executed efficiently.
Primary Responsibilities :
Follow Partner Practice Marketing Standard Operating Procedures in creating, managing, and coordinating the execution of plans to support the revenue objectives of the assigned partner practices.Develop annual marketing plans with activities outlined for each month and ensure budgets are followed to ensure successful practice growth.Manage and monitor expenses associated with practice marketing plans with a clear focus on ROI, working with S1P Marketing, Operations, and Finance for accurate and timely submission to finance.Monitor and report performance around key performance indicators monthly, addressing changes to optimize tactics for growth.Implement referral outreach plans according to marketing plans, categorizing referring practices A-D based on referral numbers, and submit A-D practice analysis quarterly.Conduct monthly Partner Practice Marketing meetings with Partners and other stakeholders as well as provide weekly email updates on Fridays to doctor(s), practice leader, S1P Partner Practice Marketing team, and Operator. Hold weekly touch base with the practice leader and/or Operator.Maintain market strategies for the partner practices that include all earned and owned media and paid media opportunities.Assist in the development of digital marketing strategies and plans that utilize social media outlets, including co-management of practice websites.Requirements :
Advanced system skills with the ability to access data with various applications (CRM, Excel, PowerPoint, etc.).Strong written and verbal communication skills, interpersonal skills, and supervisory experience.Ability to travel domestically.Ability to work independently and as part of a team in a constantly changing environment.Marketing and account management skills.Experience managing a budget and P&L.Experience with complex business processes within a corporate organization.Strategically minded with strong tactical and organizational execution.Bachelor's degree or equivalent combination of education and experience.10+ years of related experience and/or training; or equivalent combination of education and experience in healthcare, referral-based marketing, and/or sales.Benefits
30% Annual Metric bonusBCBS High Deductible & PPO Medical Insurance OptionsVSP Vision CoveragePrincipal PPO Dental InsuranceComplimentary Life Insurance PolicyShort-term & Long-Term DisabilityPet Insurance Coverage401(k)HSA / FSA Account AccessIdentity Theft ProtectionLegal Services PackageHospital/Accident/Critical Care CoveragePaid Time OffDiverse and Inclusive Work EnvironmentStrong culture of honesty and teamwork
About Us:
Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.
Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 222 locations across 28 states.
We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission.
Position Base Pay Range
$70,000-$90,000 USD
Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties.
Specialty1 Partners and its affiliates are equal-opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws. Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at https://www.specialty1partners.com/privacy-policy/
Specialty1 Partners and all its affiliates participate in the federal government's E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hire's completion of Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.e-verify.gov and click on the Employees Link to learn more.
Reports to Vice President, Marketing
FLSA Status is exempt
Objective and Purpose:
The Regional Marketing Directors role is to effectively create, manage, and coordinate marketing plans to support and enhance the revenue objectives of assigned partner practices. This includes developing annual marketing plans, managing budgets with a focus on ROI, and monitoring key performance indicators to optimize growth strategies. The role also involves implementing referral outreach plans, maintaining comprehensive market strategies, and developing digital marketing strategies. Additionally, the role requires consistent communication and collaboration with doctors, practice leaders, and the S1P Partner Practice Marketing team to ensure all marketing efforts are aligned and executed efficiently.
Primary Responsibilities :
Follow Partner Practice Marketing Standard Operating Procedures in creating, managing, and coordinating the execution of plans to support the revenue objectives of the assigned partner practices.Develop annual marketing plans with activities outlined for each month and ensure budgets are followed to ensure successful practice growth.Manage and monitor expenses associated with practice marketing plans with a clear focus on ROI, working with S1P Marketing, Operations, and Finance for accurate and timely submission to finance.Monitor and report performance around key performance indicators monthly, addressing changes to optimize tactics for growth.Implement referral outreach plans according to marketing plans, categorizing referring practices A-D based on referral numbers, and submit A-D practice analysis quarterly.Conduct monthly Partner Practice Marketing meetings with Partners and other stakeholders as well as provide weekly email updates on Fridays to doctor(s), practice leader, S1P Partner Practice Marketing team, and Operator. Hold weekly touch base with the practice leader and/or Operator.Maintain market strategies for the partner practices that include all earned and owned media and paid media opportunities.Assist in the development of digital marketing strategies and plans that utilize social media outlets, including co-management of practice websites.Requirements :
Advanced system skills with the ability to access data with various applications (CRM, Excel, PowerPoint, etc.).Strong written and verbal communication skills, interpersonal skills, and supervisory experience.Ability to travel domestically.Ability to work independently and as part of a team in a constantly changing environment.Marketing and account management skills.Experience managing a budget and P&L.Experience with complex business processes within a corporate organization.Strategically minded with strong tactical and organizational execution.Bachelor's degree or equivalent combination of education and experience.10+ years of related experience and/or training; or equivalent combination of education and experience in healthcare, referral-based marketing, and/or sales.Benefits
30% Annual Metric bonusBCBS High Deductible & PPO Medical Insurance OptionsVSP Vision CoveragePrincipal PPO Dental InsuranceComplimentary Life Insurance PolicyShort-term & Long-Term DisabilityPet Insurance Coverage401(k)HSA / FSA Account AccessIdentity Theft ProtectionLegal Services PackageHospital/Accident/Critical Care CoveragePaid Time OffDiverse and Inclusive Work EnvironmentStrong culture of honesty and teamwork
About Us:
Specialty1 Partners is a practice services organization committed to providing non-clinical, business support services to the nation's leading specialty dental practices. The company was founded in 2019 by four endodontists who wanted to provide unique and differentiated support to specialty dental practices. Originally focusing on support to endodontics practices (under the Endo1 brand), Specialty1 Partners quickly expanded its support to periodontics and oral surgery practices.
Since its founding, Specialty1 Partners has grown rapidly to become one of the largest private owners of specialty dental practices in the US. Headquartered in Houston, TX, Specialty1 Partners is led by its founders and a management team that is focused on ongoing growth and delivery of best-in-class services across its network of practices. Specialty1 Partners currently has over 222 locations across 28 states.
We believe in transparency through the talent acquisition process; we support our team members, past, future, and present, to make the best decision for themselves and their families. Starting off on the right foot with pay transparency is just one way that we are supporting this mission.
Position Base Pay Range
$70,000-$90,000 USD
Specialty1 Partners is the direct employer of non-clinical employees only. For clinical employees, the applicable practice entity listed above in the job posting is the employer. Specialty1 Partners generates job postings and offer letters to assist with human resources and payroll support provided to the applicable practice. Clinical employees include dental assistants and staff assisting with actual direct treatment of patients. Non-clinical employees include the office manager, front desk staff, marketing staff, and any other staff providing administrative duties.
Specialty1 Partners and its affiliates are equal-opportunity employers who recognize the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment based on objective criteria and without regard to the following (which is a non-exhaustive list): race, color, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws. Specialty1 Partners' Privacy Policy and CCPA statement are available for view and download at https://www.specialty1partners.com/privacy-policy/
Specialty1 Partners and all its affiliates participate in the federal government's E-Verify program. Specialty1 further participates in the E-Verify Program on behalf of the clinical practice entities which are supported by Specialty1. E-Verify is used to confirm the employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process is completed in conjunction with a new hire's completion of Form I-9, Employment Eligibility Verification upon commencement of employment. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.e-verify.gov and click on the Employees Link to learn more.