Marketing Manager

Base Salary Range: $87,429.28 - $153,001.22 Looking for a way to make an impact and help people? Join PacificSource and help our members access quality, affordable care! PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age. Diversity and Inclusion: PacificSource values the diversity of the people we hire and serve. We are committed to creating a diverse environment and fostering a workplace in which individual differences are appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. Strategically oversees assigned lines of business and manages the project management staff assigned to the work. Assesses the needs and goals of the client and leads the approach, messaging and communication channels in alignment with all team leadership. Possesses a deep understanding of the line of business from understanding product benefits and goals, market dynamics including competitive positioning, current audience sentiment and needs. Works directly with and builds relationships with VP of Marketing, Creative Director and team, and Line of Business leaders to drive the marketing campaign deliverables. Leads cross departmental meetings, using expert knowledge of multiple project management approaches to engage resources to meet deliverables. Uses leadership skills such as negotiation and influence to engage resources to commit to project goals and deliverables. Manages, provides guidance and supports project management staff to enable them to complete the projects effe ctively and in a timely manner. Oversees entire portfolio assigned line of business projects, analyzes data metrics, proposes improvements and keeps leadership and line of business stakeholders apprised. Essential Responsibilities: * Oversee the development of creative briefs and guide creative direction to meet objectives for marketing and public-facing communications, including print, digital, and video assets. * Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels. * Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and collaborates with internal teams including Corporate Communications Manager, Creative Director, Sales, Provider network, etc. to meet communication needs. * Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. * Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly. * Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets. * Responsible for hiring, staff development, coaching, performance reviews, corrective actions, and termination of employees. Provide feedback, including regular one-on-ones and performance evaluations, for direct reports. * Actively participate as a key team member in Manager/Supervisor meetings. * Actively participate in various strategic and internal committees in order to disseminate information within the organization and represent company philosophy. Supporting Responsibilities: * Meet department and company performance and attendance expectations. * Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security