DoubleVerify
VP, Corporate Marketing, Regional Strategy and Planning
DoubleVerify, New York, New York, us, 10261
VP, Corporate Marketing, Regional Strategy and Planning
Location - New York
Who we are
DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer, and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Position Overview
DoubleVerify is at an exciting point in its growth trajectory as the leading global provider of media verification and performance solutions to leading brands worldwide. We are seeking a VP of Corporate Marketing to lead local marketing teams as they create and execute cross-channel marketing plans. This individual will oversee teams across the Americas, EMEA and JAPAC. Building off our corporate marketing strategy, this individual will work with regional marketing directors (and their teams) and commercial leadership to create local marketing plans - developing programs that drive awareness, promote thought leadership, and support lead generation and communications initiatives targeting top prospects and customers in each region. This individual will work closely with leaders and teams across product marketing, marketing analytics, events, creative, editorial, and operations to develop strategies, manage timelines, and execute seamlessly on time and on budget. This individual will also be responsible for ensuring all programs are accountable and measurable based on designated KPIs.
What You Will Do:
The VP will collaborate closely with the CMO to define strategies and tactics that will enable DV to fortify its leadership position as a company that powers media quality and performance for top brands and agencies. This means raising our profile in key markets, and designing content and outreach programs with messaging that is attuned to local market nuances and specifically resonates with target clients.
To be successful, you will:Act as a strategic thought partner to senior leaders and stakeholders across all aspects of corporate marketing including brand, content, and customer marketingDevelop marketing programs that accelerate revenue and market share growthFurther DV's position as an industry thought leader, collaborating with the cross-functional teams to establish the strategic planning and execution of large-scale content programs and priority research projectsWork with Regional Directors to design and implement programs that maximize the effectiveness and efficiency of cross-channel customer marketing and communications - addressing the key needs of individual regionsWork with Regional Directors to design and implement regional PR strategies that resonate with local audiencesPartner with product marketing and commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities and needs (i.e., verticals, lifecycle stages, etc.)Collaborate on a cross-channel approach to marketing and communications that reinforces core content and strategic themes, working with global Directors to localize messaging and approachNurture and develop a talented team of local practitioners to achieve these goalsManage marketing budget and expendituresMaintain brand standards and ensure compliance across all marketing and communications channelsIdentify competitors and evaluate their strategies and positioning and devise counter-strategiesBuild long-term relationships with employees, customers, industry associations, and stakeholdersWho You Are / What You Have Done:
Minimum Bachelor's degree in Marketing/communications or related field - Master's degree preferred10+ years' experience in marketing leadership and/or communications; previous working experience as a Marketing VP or Director for at least 3 yearsExperience managing and inspiring a team of contributors - both direct and indirect reportsDemonstrated leadership, writing, and communication skillsExperience executing market analysis and developing collateral in PowerPoint and other creative softwareExperience with lead-generation/ABM capabilities within Salesforce or similar CRM a plusAbility to work independently and/or facilitate communications across functional teamsExcellent written and verbal communication skillsExperience thriving in a fast-paced, performance-oriented, team-based environmentDeep understanding of changing market dynamics and trends
The successful candidate's starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role, based on the qualifications set forth in the job description, is between [$185,000.00 - $320,000.00]. This role will also be eligible for bonus/commission (as applicable), equity, and benefits. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and recognize that the person we hire may be more or less experienced than this job description as posted.
Not-so-fun fact:
Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to apply only when they check every box. So, if you think you have what it takes but you're not sure that you check every box, apply anyway!
Location - New York
Who we are
DoubleVerify ("DV") (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer, and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Position Overview
DoubleVerify is at an exciting point in its growth trajectory as the leading global provider of media verification and performance solutions to leading brands worldwide. We are seeking a VP of Corporate Marketing to lead local marketing teams as they create and execute cross-channel marketing plans. This individual will oversee teams across the Americas, EMEA and JAPAC. Building off our corporate marketing strategy, this individual will work with regional marketing directors (and their teams) and commercial leadership to create local marketing plans - developing programs that drive awareness, promote thought leadership, and support lead generation and communications initiatives targeting top prospects and customers in each region. This individual will work closely with leaders and teams across product marketing, marketing analytics, events, creative, editorial, and operations to develop strategies, manage timelines, and execute seamlessly on time and on budget. This individual will also be responsible for ensuring all programs are accountable and measurable based on designated KPIs.
What You Will Do:
The VP will collaborate closely with the CMO to define strategies and tactics that will enable DV to fortify its leadership position as a company that powers media quality and performance for top brands and agencies. This means raising our profile in key markets, and designing content and outreach programs with messaging that is attuned to local market nuances and specifically resonates with target clients.
To be successful, you will:Act as a strategic thought partner to senior leaders and stakeholders across all aspects of corporate marketing including brand, content, and customer marketingDevelop marketing programs that accelerate revenue and market share growthFurther DV's position as an industry thought leader, collaborating with the cross-functional teams to establish the strategic planning and execution of large-scale content programs and priority research projectsWork with Regional Directors to design and implement programs that maximize the effectiveness and efficiency of cross-channel customer marketing and communications - addressing the key needs of individual regionsWork with Regional Directors to design and implement regional PR strategies that resonate with local audiencesPartner with product marketing and commercial stakeholders to drive the execution of marketing strategies tailored to different customer priorities and needs (i.e., verticals, lifecycle stages, etc.)Collaborate on a cross-channel approach to marketing and communications that reinforces core content and strategic themes, working with global Directors to localize messaging and approachNurture and develop a talented team of local practitioners to achieve these goalsManage marketing budget and expendituresMaintain brand standards and ensure compliance across all marketing and communications channelsIdentify competitors and evaluate their strategies and positioning and devise counter-strategiesBuild long-term relationships with employees, customers, industry associations, and stakeholdersWho You Are / What You Have Done:
Minimum Bachelor's degree in Marketing/communications or related field - Master's degree preferred10+ years' experience in marketing leadership and/or communications; previous working experience as a Marketing VP or Director for at least 3 yearsExperience managing and inspiring a team of contributors - both direct and indirect reportsDemonstrated leadership, writing, and communication skillsExperience executing market analysis and developing collateral in PowerPoint and other creative softwareExperience with lead-generation/ABM capabilities within Salesforce or similar CRM a plusAbility to work independently and/or facilitate communications across functional teamsExcellent written and verbal communication skillsExperience thriving in a fast-paced, performance-oriented, team-based environmentDeep understanding of changing market dynamics and trends
The successful candidate's starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role, based on the qualifications set forth in the job description, is between [$185,000.00 - $320,000.00]. This role will also be eligible for bonus/commission (as applicable), equity, and benefits. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and recognize that the person we hire may be more or less experienced than this job description as posted.
Not-so-fun fact:
Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to apply only when they check every box. So, if you think you have what it takes but you're not sure that you check every box, apply anyway!