Sierra Club
Director of Digital Marketing
Sierra Club, Washington, District of Columbia, us, 20022
Job Title:
Director of Digital MarketingDepartment:
Membership Growth - Digital StrategiesLocation:
Oakland, CA, Washington, DC, or remote. This position requires an ability to travel.Reports To:
Acting Deputy Chief, Digital StrategiesSupervises:
Digital Fundraising and Marketing teams managing email and SMS within the broader Membership Growth DepartmentContext:
At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future.The Director of Digital Marketing at Sierra Club will spearhead the digital fundraising efforts, ensuring their integration within the organization's broader multichannel ecosystem that includes advocacy, campaigning, fundraising, and membership initiatives. This senior role involves leading a team of digital fundraisers and collaborating closely with the Website and Digital Organizing teams, along with other departments, to develop effective email and mobile strategies. The goal is to meet fundraising, engagement, and brand objectives while expanding and maintaining the health of our supporter base.Job Activities Include:Oversee Sierra Club’s Digital Marketing Strategy: This includes managing email messaging, CRM platforms, SMS platforms, digital advertising, online fundraising, and list growth.Direct Email and Mobile Strategy: Develop and implement strategies to engage and educate our audience through timely and coordinated updates.Hire, Coordinate Staff, and Manage Budget: Lead the hiring process for the digital marketing team and manage the budget for email, SMS, and other digital touch points.Enhance Digital Engagement and Performance: Monitor and improve the quality, activity, and value of Sierra Club’s digital file.Lead Cross-Platform and Rapid Response Strategies: Ensure real-time, quality content across all platforms, optimizing for user and mobile-friendliness.Other special projects and management initiatives as identified and assigned.The successful candidate must demonstrate the following skills, experience and competencies:Demonstrated Management Experience: Proven ability to lead diverse and high-performing teams, managing large budgets exceeding $1 million.Email and Mass Texting Program Management: Experience in growing and managing large-scale email and mass texting programs.Campaign Evaluation and Analysis: Expertise in evaluating and analyzing campaigns, engagement pathways, and acquisition investments.Excellent Writing and Communication Skills: Strong writing skills with the ability to draft content quickly and effectively.Digital Ad Strategy and CRM Expertise: Proficiency in digital ad strategy and managing constituent opt-in pathways and journeys.Committed to evolution: You are committed to continuously deepening and evolving your own understanding of systems of oppression.Uplifting and additive: You see mistakes as opportunities for growth; problems as catalysts for solutions.Compensation and Benefits:
The salary range for this position is $115,000-125,000 annually. The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.The Sierra Club is an equal opportunity employer committed to workforce belonging.
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Director of Digital MarketingDepartment:
Membership Growth - Digital StrategiesLocation:
Oakland, CA, Washington, DC, or remote. This position requires an ability to travel.Reports To:
Acting Deputy Chief, Digital StrategiesSupervises:
Digital Fundraising and Marketing teams managing email and SMS within the broader Membership Growth DepartmentContext:
At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature. As the climate crisis and deeply entrenched systemic racism all fuel injustice, we will continue to fight for a bold, transformational agenda that recognizes the interconnectedness between our planet, our humanity, and our future.The Director of Digital Marketing at Sierra Club will spearhead the digital fundraising efforts, ensuring their integration within the organization's broader multichannel ecosystem that includes advocacy, campaigning, fundraising, and membership initiatives. This senior role involves leading a team of digital fundraisers and collaborating closely with the Website and Digital Organizing teams, along with other departments, to develop effective email and mobile strategies. The goal is to meet fundraising, engagement, and brand objectives while expanding and maintaining the health of our supporter base.Job Activities Include:Oversee Sierra Club’s Digital Marketing Strategy: This includes managing email messaging, CRM platforms, SMS platforms, digital advertising, online fundraising, and list growth.Direct Email and Mobile Strategy: Develop and implement strategies to engage and educate our audience through timely and coordinated updates.Hire, Coordinate Staff, and Manage Budget: Lead the hiring process for the digital marketing team and manage the budget for email, SMS, and other digital touch points.Enhance Digital Engagement and Performance: Monitor and improve the quality, activity, and value of Sierra Club’s digital file.Lead Cross-Platform and Rapid Response Strategies: Ensure real-time, quality content across all platforms, optimizing for user and mobile-friendliness.Other special projects and management initiatives as identified and assigned.The successful candidate must demonstrate the following skills, experience and competencies:Demonstrated Management Experience: Proven ability to lead diverse and high-performing teams, managing large budgets exceeding $1 million.Email and Mass Texting Program Management: Experience in growing and managing large-scale email and mass texting programs.Campaign Evaluation and Analysis: Expertise in evaluating and analyzing campaigns, engagement pathways, and acquisition investments.Excellent Writing and Communication Skills: Strong writing skills with the ability to draft content quickly and effectively.Digital Ad Strategy and CRM Expertise: Proficiency in digital ad strategy and managing constituent opt-in pathways and journeys.Committed to evolution: You are committed to continuously deepening and evolving your own understanding of systems of oppression.Uplifting and additive: You see mistakes as opportunities for growth; problems as catalysts for solutions.Compensation and Benefits:
The salary range for this position is $115,000-125,000 annually. The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits that include medical, dental, and vision coverage, and a retirement savings 401(k) plan.The Sierra Club is an equal opportunity employer committed to workforce belonging.
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