Renesas Electronics
Director of Product Marketing - Semiconductor
Renesas Electronics, San Jose, California, United States, 95199
Director of Product Marketing - Semiconductor
Full-timeEmployment Type: Regular (PERM)Remote Work Available: NoRenesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure, and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products.This position is in the Configurable Mixed Signal Division (CMSD), part of Renesas’ Analog & Connectivity organization. The CMSD team develops and industrializes highly programmable mixed-signal products for a wide range of applications, including consumer, communication, computing, data center, industrial, and automotive applications.As the Director of Product Marketing, you will lead a team responsible for developing and executing strategic marketing initiatives for GreenPAK and AnalogPAK families. You will collaborate with cross-functional teams, including product management, engineering, sales, and executive leadership, to ensure our products are effectively positioned and marketed to meet customer needs.Key Responsibilities:Strategic Planning:
Propose and lead marketing efforts for the new product introduction of programmable mixed-signal products.Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
Product Positioning and Messaging:
Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products in the market.
Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.Market Research and Analysis:
Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
Build and maintain strong relationships with key customers and partners.Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.Team Leadership and Development:
Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
Marketing Collateral and Content:
Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
Performance Monitoring and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership.
Minimum Requirements:Bachelor's degree in marketing, business, engineering, or related field (MBA preferred).10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role.Track record of successfully managing and launching products, driving revenue growth.Strong understanding of programmable mixed-signal technologies and customer requirements.Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.Excellent leadership, communication, and collaboration skills.Experience working with cross-functional teams and managing complex projects.Data converter or signal chain is a big plus.This job description outlines the core responsibilities, qualifications, and attributes required for the Director of Product Marketing in the Configurable Mixed Signal Division. This leadership position is critical in shaping the company's product strategy, market positioning, and overall success.The expected annual pay range for this position is $191,500- $287,000. This position is also eligible for bonus opportunities and commission pay. Please note that the final offer amount will depend on geographic location, applicable experience, and skillset of the candidate.Renesas offers a full range of elective benefits including medical, dental, vision, life insurance, and more. In addition, benefited employees receive company-paid life insurance and other benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state, or local law.
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Full-timeEmployment Type: Regular (PERM)Remote Work Available: NoRenesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure, and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products.This position is in the Configurable Mixed Signal Division (CMSD), part of Renesas’ Analog & Connectivity organization. The CMSD team develops and industrializes highly programmable mixed-signal products for a wide range of applications, including consumer, communication, computing, data center, industrial, and automotive applications.As the Director of Product Marketing, you will lead a team responsible for developing and executing strategic marketing initiatives for GreenPAK and AnalogPAK families. You will collaborate with cross-functional teams, including product management, engineering, sales, and executive leadership, to ensure our products are effectively positioned and marketed to meet customer needs.Key Responsibilities:Strategic Planning:
Propose and lead marketing efforts for the new product introduction of programmable mixed-signal products.Develop and execute comprehensive product marketing strategies aligned with business goals and market trends.
Product Positioning and Messaging:
Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products in the market.
Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns.Collaborate with sales teams to develop effective sales strategies and support customer acquisition and retention efforts.Market Research and Analysis:
Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities.
Build and maintain strong relationships with key customers and partners.Gather customer insights through surveys, interviews, and feedback sessions to inform product development and marketing strategies.Team Leadership and Development:
Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities.
Marketing Collateral and Content:
Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
Performance Monitoring and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives.Monitor marketing performance, track ROI, and provide regular reports and insights to senior leadership.
Minimum Requirements:Bachelor's degree in marketing, business, engineering, or related field (MBA preferred).10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role.Track record of successfully managing and launching products, driving revenue growth.Strong understanding of programmable mixed-signal technologies and customer requirements.Proven track record of developing and executing successful product marketing strategies in the semiconductor industry.Excellent leadership, communication, and collaboration skills.Experience working with cross-functional teams and managing complex projects.Data converter or signal chain is a big plus.This job description outlines the core responsibilities, qualifications, and attributes required for the Director of Product Marketing in the Configurable Mixed Signal Division. This leadership position is critical in shaping the company's product strategy, market positioning, and overall success.The expected annual pay range for this position is $191,500- $287,000. This position is also eligible for bonus opportunities and commission pay. Please note that the final offer amount will depend on geographic location, applicable experience, and skillset of the candidate.Renesas offers a full range of elective benefits including medical, dental, vision, life insurance, and more. In addition, benefited employees receive company-paid life insurance and other benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state, or local law.
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