Bath & Body Works
Sr Analyst Digital Marketing
Bath & Body Works, Reynoldsburg, Ohio, us, 43069
Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
SummaryThe role Sr. Analyst role focusing on Performance Marketing (Email, SMS, Push) is responsible for supporting in developing the strategy for promotional & lifecycle campaigns, being a champion for innovation within the channel, and driving overall file health in terms of acquisition & retention. The position is a key stakeholder in driving the performance of the business and helping to fuel continued growth.
Responsibilities
Partner closely with key stakeholders (merchandising, creative, operations, stores, loyalty) to ensure alignment and understanding of business plansBuild the upstream email channel testing agenda to continue to optimize program performance for both stores and directManage overall file health in terms of engagement, list acquisition, retention, and deliverabilityServe as a key liaison between the brand and email service provider and other relevant vendors by providing guidance on strategic priorities, channel objectives, and business goalsPartner with the loyalty team to develop event-based triggers and life-cycle campaigns. As well as own the performance and evolution of existing ecommerce triggersWrite project briefs and document new strategies performance marketing channels.Provide creative and copy direction for marketing and promotional materials including messaging, collateral development, digital and advertising strategiesDevelop and maintain project calendars to establish priorities, track project status and deliverablesManage Automated Email Tracker, Project Roadmaps & Bi-Weekly Executive Project SummaryEnd-to-end project managementOther duties as assignedQualifications
5-7 years of relevant experience in marketing, e-commerce, email or mobileRetail/eCommerce experience requiredKnowledge of Salesforce Marketing Cloud or other enterprise level email platformExceptional understanding of all aspects of email marketing (file growth, analytics, deliverability, retention, standard methodologies, testing, lifecycle)Proven track record of driving innovation and testing within the channelProven ability to draw insights from dataHighly proficient with Excel & PowerPointEducation : Bachelor's Degree in Marketing or similar field; or equivalent combination experience and educationCore Competencies
Lead with Curiosity & HumilityBuild High Performing Teams for Today & TomorrowInfluence & Inspire with Vision & PurposeObserve, Engage & ConnectStrive to Achieve Operational ExcellenceDeliver Business ResultsBenefitsWe invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance. We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States. Application window will close when all role(s) are filled.
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
SummaryThe role Sr. Analyst role focusing on Performance Marketing (Email, SMS, Push) is responsible for supporting in developing the strategy for promotional & lifecycle campaigns, being a champion for innovation within the channel, and driving overall file health in terms of acquisition & retention. The position is a key stakeholder in driving the performance of the business and helping to fuel continued growth.
Responsibilities
Partner closely with key stakeholders (merchandising, creative, operations, stores, loyalty) to ensure alignment and understanding of business plansBuild the upstream email channel testing agenda to continue to optimize program performance for both stores and directManage overall file health in terms of engagement, list acquisition, retention, and deliverabilityServe as a key liaison between the brand and email service provider and other relevant vendors by providing guidance on strategic priorities, channel objectives, and business goalsPartner with the loyalty team to develop event-based triggers and life-cycle campaigns. As well as own the performance and evolution of existing ecommerce triggersWrite project briefs and document new strategies performance marketing channels.Provide creative and copy direction for marketing and promotional materials including messaging, collateral development, digital and advertising strategiesDevelop and maintain project calendars to establish priorities, track project status and deliverablesManage Automated Email Tracker, Project Roadmaps & Bi-Weekly Executive Project SummaryEnd-to-end project managementOther duties as assignedQualifications
5-7 years of relevant experience in marketing, e-commerce, email or mobileRetail/eCommerce experience requiredKnowledge of Salesforce Marketing Cloud or other enterprise level email platformExceptional understanding of all aspects of email marketing (file growth, analytics, deliverability, retention, standard methodologies, testing, lifecycle)Proven track record of driving innovation and testing within the channelProven ability to draw insights from dataHighly proficient with Excel & PowerPointEducation : Bachelor's Degree in Marketing or similar field; or equivalent combination experience and educationCore Competencies
Lead with Curiosity & HumilityBuild High Performing Teams for Today & TomorrowInfluence & Inspire with Vision & PurposeObserve, Engage & ConnectStrive to Achieve Operational ExcellenceDeliver Business ResultsBenefitsWe invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details. The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance. We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States. Application window will close when all role(s) are filled.