EarnIn
Director of Growth Marketing: Acquisition
EarnIn, Palo Alto, California, United States, 94306
About EarnIn:
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to over $15 billion in earnings.
We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.
Position Summary:
EarnIn is seeking a dynamic and results-driven Director of Growth Marketing to lead our paid growth strategy and execution that drives business results and new member growth.
The ideal candidate will have extensive experience in scaling growth through various paid media strategies across digital and traditional channels, a deep understanding of data analytics, and a passion for driving customer acquisition and revenue growth. This role requires a strategic thinker who can work collaboratively with cross-functional teams to optimize our marketing efforts and deliver measurable results.
This person will lead, develop and execute a comprehensive paid experimentation strategy, lead strategic planning and media buying, and identify the optimal channel mix for best-in-class paid acquisition campaigns. They will implement robust targeting, testing, and tracking capabilities, and lead a team of channel managers across various platforms, including paid search, paid social, affiliates, and offline/hybrid channels. The role involves ensuring investment efficacy by balancing ROAS goals with business growth, and staying current with emerging B2C media channels and tactics.
The US base salary range for this full-time position is $198,000 - $260,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with expectations of working from our Palo Alto office at least 2 days per week.
What You'll Do:
Effectively manage and optimize substantial marketing budgets, allocating budgets across paid media channels to achieve maximum ROI and meet acquisition targets.
Build and deliver bottom-up growth forecasts by channel, partnering with internal and external teams across Finance, Marketing Analytics, and channel leads/partners to refine scenarios based on company goals.
Lead, mentor, and inspire a high-performing team of paid media and affiliate professionals, providing guidance, support, and professional development opportunities to ensure the team's success.
Continuously monitor campaign performance, conduct in-depth analysis, and leverage insights to refine strategies, identify opportunities for improvement, and drive optimization.
Collaborate closely with internal teams, including creative, analytics, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
Maximize and evolve our MarTech stack and automation solutions to drive maximum efficiency and impact across the team. Examples include pLTV bidding, multi-touch attribution, MMM, and data cleanroom (LiveRamp) implementation.
Act as a trusted partner and in-house subject matter expert, providing thought leadership and a clear vision for paid media while staying current on industry trends, emerging technologies, and best practices to leverage new opportunities and evolve our acquisition strategies.
What We're Looking For:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
10+ years in-house and/or agency experience in paid acquisition, digital marketing, or a related field with at least 4 years in a leadership role. Fintech or financial services industry experience preferred.
Experience with media measurement and reporting methodologies, including Marketing Mix Models (MMM), Multi-touch Attribution (MTA), Data Clean Rooms, 3rd-party measurement tools, geo-holdouts, brand lift, and attention and engagement metrics.
Proven track record of growing consumer facing brands through experimentation with paid media across digital and traditional channels.
Possesses strong analytical and business acumen with a proven track record of optimizing paid media through a solid understanding of fundamental business concepts such as ROI, payback period, CAC/LTV, risk mitigation/hedging, and contingency planning.
Experience planning and executing media across top, mid, and lower funnel programs with deep understanding of data strategy, audience segmentation, channel planning, consumer insights and media investment.
Demonstrated ability to work with many cross-functional partners to achieve results especially with the brand, marketing analytics, and creative teams.
#J-18808-Ljbffr
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to over $15 billion in earnings.
We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.
Position Summary:
EarnIn is seeking a dynamic and results-driven Director of Growth Marketing to lead our paid growth strategy and execution that drives business results and new member growth.
The ideal candidate will have extensive experience in scaling growth through various paid media strategies across digital and traditional channels, a deep understanding of data analytics, and a passion for driving customer acquisition and revenue growth. This role requires a strategic thinker who can work collaboratively with cross-functional teams to optimize our marketing efforts and deliver measurable results.
This person will lead, develop and execute a comprehensive paid experimentation strategy, lead strategic planning and media buying, and identify the optimal channel mix for best-in-class paid acquisition campaigns. They will implement robust targeting, testing, and tracking capabilities, and lead a team of channel managers across various platforms, including paid search, paid social, affiliates, and offline/hybrid channels. The role involves ensuring investment efficacy by balancing ROAS goals with business growth, and staying current with emerging B2C media channels and tactics.
The US base salary range for this full-time position is $198,000 - $260,000 + equity + benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with expectations of working from our Palo Alto office at least 2 days per week.
What You'll Do:
Effectively manage and optimize substantial marketing budgets, allocating budgets across paid media channels to achieve maximum ROI and meet acquisition targets.
Build and deliver bottom-up growth forecasts by channel, partnering with internal and external teams across Finance, Marketing Analytics, and channel leads/partners to refine scenarios based on company goals.
Lead, mentor, and inspire a high-performing team of paid media and affiliate professionals, providing guidance, support, and professional development opportunities to ensure the team's success.
Continuously monitor campaign performance, conduct in-depth analysis, and leverage insights to refine strategies, identify opportunities for improvement, and drive optimization.
Collaborate closely with internal teams, including creative, analytics, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
Maximize and evolve our MarTech stack and automation solutions to drive maximum efficiency and impact across the team. Examples include pLTV bidding, multi-touch attribution, MMM, and data cleanroom (LiveRamp) implementation.
Act as a trusted partner and in-house subject matter expert, providing thought leadership and a clear vision for paid media while staying current on industry trends, emerging technologies, and best practices to leverage new opportunities and evolve our acquisition strategies.
What We're Looking For:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
10+ years in-house and/or agency experience in paid acquisition, digital marketing, or a related field with at least 4 years in a leadership role. Fintech or financial services industry experience preferred.
Experience with media measurement and reporting methodologies, including Marketing Mix Models (MMM), Multi-touch Attribution (MTA), Data Clean Rooms, 3rd-party measurement tools, geo-holdouts, brand lift, and attention and engagement metrics.
Proven track record of growing consumer facing brands through experimentation with paid media across digital and traditional channels.
Possesses strong analytical and business acumen with a proven track record of optimizing paid media through a solid understanding of fundamental business concepts such as ROI, payback period, CAC/LTV, risk mitigation/hedging, and contingency planning.
Experience planning and executing media across top, mid, and lower funnel programs with deep understanding of data strategy, audience segmentation, channel planning, consumer insights and media investment.
Demonstrated ability to work with many cross-functional partners to achieve results especially with the brand, marketing analytics, and creative teams.
#J-18808-Ljbffr