GOVX
Lifecycle Marketing Manager (E-Commerce)
GOVX, San Diego, California, United States, 92154
GOVX is the #1 Ecommerce destination for those who serve our country and communities in the military, as first responders, fire fighters, emergency medical services and government employees. It is our goal for GOVX to be the starting point when our members shop online. The members should always check GOVX first to get the best value in the market.
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.We are seeking an experienced, results-driven Lifecycle Marketing Manager responsible for driving the strategy and execution of our performance marketing channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. A successful lifecycle marketing manager is strategic, passionate, ambitious, and a self-starter who is eager to drive the business. They excel in leadership, communication, problem solving and analytics.
As a Lifecycle Marketing Manager, you help drive our vision for GOVX to be the starting point when Members shop online. This role will own our communication channels to our members including email, SMS and supporting paid advertising and landing page experiences.
The Lifecycle Marketing Manager role is a great opportunity to learn multiple aspects of a rapidly growing niche ecommerce business. This role has interactions with category management, brand marketing, creative, digital merchandising, customer support and external agency partners allowing exposure to all sides of our business. You will have to successfully work cross-functionally with our Site Curators, Partner Success, Marketing, Creative, Customer Service and Analytics team to maximize orders and traffic. This is a brand-new role for the business to be the advocate for our members - sharing great brands, products and services and offering amazing value.
Roles and Responsibilities:
Own traffic, orders and conversion goals for triggers and SMS programsBe the expert on our members and develop a segmentation strategy that we can implementLeverage existing tech stack to personalize the member journey across various touchpointsReview and analyze existing programs to make data-driven decisions to improve our member communicationOptimize existing email journeys and trigger emails to drive new and recurring traffic/orders to GOVX.comHelp launch an SMS program and incorporate new SMS journeys into existing email flowsDevelop product recommendations block to incorporate into emailsDevelop A/B testing roadmap for emailSupport paid marketing efforts with audience segmentationDevelop a strategy to grow loyalty, referrals and how to better incorporate them into our member communicationsRun weekly email performance meetingsUnderstand GOVX partners and the products we offer to better serve the right brands to our membersHelp support key initiatives and launches of new brands and partners.Understand value propositions for the member depending on where they are at in the funnelIdentify promotional opportunities in existing channels to support paid marketing servicesWork cross-functionally with internal teams (including but not limited to category management, brand marketing, creative, digital merchandising, customer support, product development) to support the performance marketing goals.Recommend business decisions to Senior Management based on market data, internal sales and profitability.Complete business recaps to be shared with senior management quarterly.Identify and shop retail and web-based competition.Collaborate with digital merchants, brand marketing and creative to drive to relevant collection, category or landing pages from email/SMSAbility to deal with ambiguity and make decisions based on what is materially most impactful to GOVX.Key Interface:
Category ManagementCreativeBrand MarketingPartner SuccessExternal Agency PartnersSite CuratorsCustomer CareFinance / Accounts PayableITRequirements
Bachelor's Degree5 years' experience in email and SMS marketing; Cordial preferred2 years' experience in a management and people leader roleLoyalty or Referral management experience a plusGoogle Ads, Facebook advertising experience a plusSolution and results orientedPassionate and mission drivenStrong relationship building and partnership skillsExcellent organizational and time management skillsStrong written and verbal communication skillsSuperior analytical, negotiation, math and Excel skillsIntermediate experience with Google Analytics or a similar web analytics platformProven ability to juggle multiple tasks and prioritize based on materiality to drive growth.Supervisory Responsibilities This position will have supervisory responsibilities.Travel Requirements This position will have limited travel requirements.Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.Work Location This is a hybrid position that combines working onsite at the GOVX corporate office in San Diego, CA and working remotely from home. You will be required to report to the office a minimum of three days per week and work a full eight-hour shift each day from the office. No relocation allowance or visa sponsorship will be provided.Physical/Mental Demands
Physical - This is largely a sedentary roleMental - Problem solving, making decisions, interpret data, organize, read/writeReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsPosition will require successful completion of a background check and drug testing prior to starting employment.Benefits
Flexible Time Off, Paid Sick Leave, Paid Holidays401(k) plan with discretionary match availableMedical, Dental, Vision, and Life InsuranceFlexible Spending Account (FSA), Health Savings Account (HSA)Voluntary benefits including Critical Illness, Group Accident, and Voluntary LifeEmployee Referral ProgramGym on siteCollaborative work environment in a modern office, stocked with drinks and snacksLunch provided in office one day per weekDiscounts on the GOVX websiteSalary Range $80,000.00 - $100,000.00 annuallyAAP/EEO Statement EOE. Veterans/DisabledAbout GOVX, Inc. Savings for Those Who ServeGOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the American military, law enforcement, firefighting, medical services, and government personnel. We are dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members' on-duty and off-duty needs.0524Apply for this job
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Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.We are seeking an experienced, results-driven Lifecycle Marketing Manager responsible for driving the strategy and execution of our performance marketing channels to deliver an exceptional experience for customers. As a key member of our team, you will play a pivotal role in driving customer engagement, retention, and loyalty within our business. A successful lifecycle marketing manager is strategic, passionate, ambitious, and a self-starter who is eager to drive the business. They excel in leadership, communication, problem solving and analytics.
As a Lifecycle Marketing Manager, you help drive our vision for GOVX to be the starting point when Members shop online. This role will own our communication channels to our members including email, SMS and supporting paid advertising and landing page experiences.
The Lifecycle Marketing Manager role is a great opportunity to learn multiple aspects of a rapidly growing niche ecommerce business. This role has interactions with category management, brand marketing, creative, digital merchandising, customer support and external agency partners allowing exposure to all sides of our business. You will have to successfully work cross-functionally with our Site Curators, Partner Success, Marketing, Creative, Customer Service and Analytics team to maximize orders and traffic. This is a brand-new role for the business to be the advocate for our members - sharing great brands, products and services and offering amazing value.
Roles and Responsibilities:
Own traffic, orders and conversion goals for triggers and SMS programsBe the expert on our members and develop a segmentation strategy that we can implementLeverage existing tech stack to personalize the member journey across various touchpointsReview and analyze existing programs to make data-driven decisions to improve our member communicationOptimize existing email journeys and trigger emails to drive new and recurring traffic/orders to GOVX.comHelp launch an SMS program and incorporate new SMS journeys into existing email flowsDevelop product recommendations block to incorporate into emailsDevelop A/B testing roadmap for emailSupport paid marketing efforts with audience segmentationDevelop a strategy to grow loyalty, referrals and how to better incorporate them into our member communicationsRun weekly email performance meetingsUnderstand GOVX partners and the products we offer to better serve the right brands to our membersHelp support key initiatives and launches of new brands and partners.Understand value propositions for the member depending on where they are at in the funnelIdentify promotional opportunities in existing channels to support paid marketing servicesWork cross-functionally with internal teams (including but not limited to category management, brand marketing, creative, digital merchandising, customer support, product development) to support the performance marketing goals.Recommend business decisions to Senior Management based on market data, internal sales and profitability.Complete business recaps to be shared with senior management quarterly.Identify and shop retail and web-based competition.Collaborate with digital merchants, brand marketing and creative to drive to relevant collection, category or landing pages from email/SMSAbility to deal with ambiguity and make decisions based on what is materially most impactful to GOVX.Key Interface:
Category ManagementCreativeBrand MarketingPartner SuccessExternal Agency PartnersSite CuratorsCustomer CareFinance / Accounts PayableITRequirements
Bachelor's Degree5 years' experience in email and SMS marketing; Cordial preferred2 years' experience in a management and people leader roleLoyalty or Referral management experience a plusGoogle Ads, Facebook advertising experience a plusSolution and results orientedPassionate and mission drivenStrong relationship building and partnership skillsExcellent organizational and time management skillsStrong written and verbal communication skillsSuperior analytical, negotiation, math and Excel skillsIntermediate experience with Google Analytics or a similar web analytics platformProven ability to juggle multiple tasks and prioritize based on materiality to drive growth.Supervisory Responsibilities This position will have supervisory responsibilities.Travel Requirements This position will have limited travel requirements.Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.Work Location This is a hybrid position that combines working onsite at the GOVX corporate office in San Diego, CA and working remotely from home. You will be required to report to the office a minimum of three days per week and work a full eight-hour shift each day from the office. No relocation allowance or visa sponsorship will be provided.Physical/Mental Demands
Physical - This is largely a sedentary roleMental - Problem solving, making decisions, interpret data, organize, read/writeReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsPosition will require successful completion of a background check and drug testing prior to starting employment.Benefits
Flexible Time Off, Paid Sick Leave, Paid Holidays401(k) plan with discretionary match availableMedical, Dental, Vision, and Life InsuranceFlexible Spending Account (FSA), Health Savings Account (HSA)Voluntary benefits including Critical Illness, Group Accident, and Voluntary LifeEmployee Referral ProgramGym on siteCollaborative work environment in a modern office, stocked with drinks and snacksLunch provided in office one day per weekDiscounts on the GOVX websiteSalary Range $80,000.00 - $100,000.00 annuallyAAP/EEO Statement EOE. Veterans/DisabledAbout GOVX, Inc. Savings for Those Who ServeGOVX was founded in 2011 to offer exclusive benefits to those who serve our country. The GOVX membership is comprised of current and former members of the American military, law enforcement, firefighting, medical services, and government personnel. We are dedicated to supporting these communities and to offering unique value to our members, while delivering an authentic platform for brands to reach our growing customer base. As the largest and fastest growing digital platform serving this deserving audience, we are committed to stretching the limits of ecommerce to deliver the best assortment for our members' on-duty and off-duty needs.0524Apply for this job
#J-18808-Ljbffr