Director, MarketingTech and AdTech Solutions

The Director, Marketing Technology and Advertising Technology Solutions is a key member of Macy's Digital and Customer Organization, with responsibility for driving solution strategy, capabilities delivery and business support for the Digital customer experience, and Paid Media channels (SEM, Affiliates, SEO, Digital Media, Paid Social, etc.) with an extended focus on Marketing Analytics, Media Network, Personalization, and Experimentation spaces. The Director will partner with senior Digital and Media leadership and end users in defining needs for Digital customer platforms, Paid Marketing channels, Personalization and Experimentation, Marketing Analytics and partner integration services and work to enable collaboration with business & technology teams, external technology providers, analytics and various other business functions and will assist the organization with projects that require capabilities available through Digital Marketing solution stack. In addition, the Director also has ultimate ownership and accountability for operations, improvements and user support across all Paid Marketing and Marketing Analytics solutions and delivery across corresponding project roadmaps.

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The successful candidate will oversee teams responsible for: Technical Strategy and Operational Support for Paid Marketing Channels, Product / Solution management, Analytics support, Partner integration solutions and report to Sr Director, Data Systems. This is a tremendous opportunity for an individual to take over an established team in a high-visibility role at America's premier Omni-Channel retailer. For this key role, we are seeking a self-driven individual with proven experience developing and delivering upon MarTech and AdTech roadmaps; identifying new opportunities with systems and processes improvements; communicating program milestones; and ensuring cross-project work effort supports the overall vision and strategy. This individual must demonstrate leadership, strategy vision, technical expertise, and strong communication skills needed to achieve cross-functional alignments necessary to deliver enterprise-wide solutions and support structures.

Essential Functions

Drive vision, strategy and delivery around Paid Marketing, Marketing Analytics, Experimentation and Personalization initiatives -Develop Product /Solution Vision and Roadmap for Web and Mobile AppEvaluating existing capabilities, processes and business and technology gaps and establish product prioritiesEstablish, evaluate, and continuously improve Experimentation campaign processAs needed, at the project level, coordinate team efforts and activities between internal technology teams, vendors, and internal/external business partnersAccountable for business operations, issue resolution and end user supportOwn relationship with multiple external marketing systems vendorsDrive analytics and campaign performance management across Paid Marketing Channels – SEO, SEO, Display, Paid Search, Affiliate, etc.In partnership with technology teams, media agencies, and vendors, deliver best-in-class digital marketing systems, solutions, and support to end users. Effectively communicate across business and technology teams to ensure transparency and collaboration.Expert level knowledge of full stack Marketing Tech providers like Adobe Experience Manager (CDP, Journey Optimizer, Journey Analytics, Adobe Analytics, Content Management) or SalesForce Marketing CloudExpert level knowledge in support of Paid Search publishers, Affiliate partners, DSPs, Programmatic and Paid Social channels, DMPs, Audiencing tools, Ad ops processes, etc.Expert in data engineering aspects like data feeds, data warehouses, cloud infrastructureAdept in Google BigQuery, JavaScript, Analytics Tagging Implementation and Tag Management (Tealium), Adobe Analytics (or similar)Experience with Marketing Analytics and reporting, marketing attribution – last click and multi-touchAnticipate upstream and downstream project impacts and work with internal business and technical groups to adjust business tools and practices to support new features and functionality.Oversee management and operations of integration with different Marketing Partners.Lead and guide the team for resolution of complex solution stack and technology problems.Review risks and drive corrective actions to mitigate risks. Escalate to appropriate level of management.Work with Data Systems, Analytics, and Media leadership to set and execute objectives for the team.Lead, coach, cultivate and manage the members of Personalization and Marketing Solutions team. Provide direction, guidance, and priority. Ensure individual career growth goals are being met by team members.Provides direction and directives to direct reports in the performance of their duties, establishing work priorities, and in achieving company initiatives.Build and cultivate culture of innovation, engagement, agility, collaboration, and openness.Update and develop reporting to help visibility and tracking of team performanceManage rapidly growing organization, currently consisting of 10+ FTE and contractors.Responsible for team expense and project budget planning, forecasting, reconciliation, and expenditure

Qualifications and Competencies:Bachelor's degree in Engineering, Computer Science, or related field10+ years of experience in product management, management consulting, digital and marketing operations or related field4+ years of experience in customer experience platforms like Adobe Experience Platform or SalesForce Marketing Cloud4+ years of direct supervisory experience and talent developmentExperience with Marketing Channels (SEM, SEO, Paid Social, Display, etc) technology solutions, tools, and operationsExperience with Web Analytics tools such as Adobe Analytics, Google AnalyticsExperience with A/B Testing tools such as Adobe Target and OptimizelyExperiment with DTM tools such as Tealium and EnsightenHighly analytical and details-oriented with strong data management skillsStrong business writing and presentation development skillsExcellent critical thinking, problem solving and analytical skillsAbility to drive Product Vision and Solution and manage and mitigate risks for successful delivery of projectsStrong leadership profile and excellent negotiation skillsProven ability to manage cross functional team efforts to achieve project successProven ability to build teams and develop talentExcellent organizational skills and the ability to prioritize efforts and maximize the value of allocated resourcesPractices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner.#J-18808-Ljbffr