Publicis Groupe
Performance Marketing Manager
Publicis Groupe, Chicago, Illinois, United States, 60290
Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID, the most accurate and stable identity management platform representing over 250 million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 9,500 employees in over 40 offices around the world.
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.For this role, Epsilon is looking for a
Performance Marketing Manager
to join our growing Performance Marketing team. This role sits within Epsilon’s Performance Marketing team, directly helping to drive demand & lead-generation outcomes that lead to an effective sales pipeline. This role would own the paid search channel in entirety and the successful candidate will bring expertise in strategic search strategy & execution, all within a B2B environment.What you’ll do:Own the paid search channel from strategic development of effective paid strategies to execution and measurement.Deep understanding of the mechanics across search platforms, from Google to Bing and emerging search platforms.Develop and manage an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, new bidding strategies, and creative testing.Derive action from analysis: inform a testing strategy or campaign diagnosis or optimization based on available metrics.Develop ongoing relationships with industry partners (Google, Bing, etc.) to stay abreast of latest capabilities within the B2B paid search space.Manage budgets across several campaigns & line items, report and optimize accordingly.Daily collaboration with partner teams:
Your colleagues that manage non-SEM performance channels like display, social, etc.Marketing operations team and Analytics team(s).Product team to stay current with product & market evolutions that will inform your paid search recommendations.SEO Associates.Site team to manage & optimize traffic in accordance with site updates.
About you:Able to do your best work in a team setting and autonomously.Well-developed interpersonal and problem-solving skills.Proud to share in team’s success.Wants to grow a career with a great company.You thrive in a hybrid work environment and are able to commute to the Leo Burnett Building at 35 W. Wacker in downtown Chicago.What you’ll bring:3-5 years of professional experience with emphasis on performance marketing & paid search strategy & implementation within the B2B space.BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.Must have a keen understanding of how paid search is used as a lead-generating channel within the B2B space.Full operational understanding of Google AdWords & BingAds.You are a self-driven problem solver that can manage day-to-day ongoing search business while solving operational challenges that might affect traffic and metrics.Ability to independently author communications in all formats (email, word, excel, ppt) to deliver recommendations to varying levels of leadership within the organization.Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.Time management and problem-solving skills, with the ability to manage multiple projects simultaneously.Applicable industry knowledge (media, advertising, tech, etc.).Epsilon is an Equal Opportunity Employer.
Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.
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Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.For this role, Epsilon is looking for a
Performance Marketing Manager
to join our growing Performance Marketing team. This role sits within Epsilon’s Performance Marketing team, directly helping to drive demand & lead-generation outcomes that lead to an effective sales pipeline. This role would own the paid search channel in entirety and the successful candidate will bring expertise in strategic search strategy & execution, all within a B2B environment.What you’ll do:Own the paid search channel from strategic development of effective paid strategies to execution and measurement.Deep understanding of the mechanics across search platforms, from Google to Bing and emerging search platforms.Develop and manage an ongoing innovation & testing roadmap in the form of A/B tests, multi-variate, new bidding strategies, and creative testing.Derive action from analysis: inform a testing strategy or campaign diagnosis or optimization based on available metrics.Develop ongoing relationships with industry partners (Google, Bing, etc.) to stay abreast of latest capabilities within the B2B paid search space.Manage budgets across several campaigns & line items, report and optimize accordingly.Daily collaboration with partner teams:
Your colleagues that manage non-SEM performance channels like display, social, etc.Marketing operations team and Analytics team(s).Product team to stay current with product & market evolutions that will inform your paid search recommendations.SEO Associates.Site team to manage & optimize traffic in accordance with site updates.
About you:Able to do your best work in a team setting and autonomously.Well-developed interpersonal and problem-solving skills.Proud to share in team’s success.Wants to grow a career with a great company.You thrive in a hybrid work environment and are able to commute to the Leo Burnett Building at 35 W. Wacker in downtown Chicago.What you’ll bring:3-5 years of professional experience with emphasis on performance marketing & paid search strategy & implementation within the B2B space.BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.Must have a keen understanding of how paid search is used as a lead-generating channel within the B2B space.Full operational understanding of Google AdWords & BingAds.You are a self-driven problem solver that can manage day-to-day ongoing search business while solving operational challenges that might affect traffic and metrics.Ability to independently author communications in all formats (email, word, excel, ppt) to deliver recommendations to varying levels of leadership within the organization.Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.Time management and problem-solving skills, with the ability to manage multiple projects simultaneously.Applicable industry knowledge (media, advertising, tech, etc.).Epsilon is an Equal Opportunity Employer.
Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.
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