Tripadvisor LLC
Principal Email Marketing Manager (Viator) Remote Needham, MA
Tripadvisor LLC, Needham Heights, Massachusetts, us, 02494
Principal Email Marketing Manager (Viator) Remote
About ViatorViator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier. One app, 300,000+ travel experiences you’ll remember.Perks of Working at ViatorCompetitive compensation packages, including base salary, annual bonus, and equity.“Work your way” with flexibility to suit your lifestyle.Flexible schedule. Work-life balance is ingrained in our culture.Donation matching for qualifying charitable donations.Tuition assistance for qualified programs.Lifestyle benefit for personal use.Travel perks and discounts.Employee assistance program with resources for life’s challenges.Health benefits with great coverage.Our ValuesWe aspire to lead. Tap into your talent, ambition, and knowledge.We’re relentlessly curious. We push beyond the usual.We’re better together. We support and value one another.We serve our customers, always. We strive for wow moments.We strive for better, not perfect. We provide a safe environment to iterate and improve.Our workplace is for everyone; we want your unique identities and experiences.Viator’s B2B team maximizes the quality of our supply base and drives revenue growth for suppliers and distribution partners.We seek a B2B marketing professional with Marketo experience who can help conceptualize and bring to life best-in-class email marketing campaigns.The person in this role is highly motivated and accustomed to working in a fast-paced environment, taking projects from start to finish.Responsibilities will include, but are not limited to:Develop and deploy lifecycle trigger automations, ad hoc promotions, and engagement campaigns.Work cross-functionally with product, product marketing, and sales to translate business goals into delivery requirements.Create marketing campaigns using Marketo, including building nurture programs and testing.Drive A/B testing methodology to improve email effectiveness.Collaborate with copywriters and designers to create compelling email content.Build analytics and reporting framework to gather insights and drive improvements.Knowledge about email compliance (CAN-SPAM, GDPR, CASL).SQL experience is a plus.Marketo experience is preferred.The ideal candidate:5+ years’ experience in email marketing, lifecycle marketing at a B2B brand.Knowledge of B2B CRM practices from both a commercial and regulatory perspective.Experience using Canva, Excel, and Big Query.Excellent communicator, both verbally and in writing.A terrific collaborator with strong interpersonal skills.Avid learner who takes initiative to learn new topics.Expert project manager with attention to detail.Thrives in a fast-paced environment and can work independently.The salary range for this role is $110,000 to $140,000. This is the lowest to highest salary we believe we would pay for this role at the time of this posting.If you need a reasonable accommodation during the application or recruiting process due to a medical condition or disability, please reach out to your individual recruiter.
Ensure you read the information regarding this opportunity thoroughly before making an application.#J-18808-LjbffrRemote working/work at home options are available for this role.
About ViatorViator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier. One app, 300,000+ travel experiences you’ll remember.Perks of Working at ViatorCompetitive compensation packages, including base salary, annual bonus, and equity.“Work your way” with flexibility to suit your lifestyle.Flexible schedule. Work-life balance is ingrained in our culture.Donation matching for qualifying charitable donations.Tuition assistance for qualified programs.Lifestyle benefit for personal use.Travel perks and discounts.Employee assistance program with resources for life’s challenges.Health benefits with great coverage.Our ValuesWe aspire to lead. Tap into your talent, ambition, and knowledge.We’re relentlessly curious. We push beyond the usual.We’re better together. We support and value one another.We serve our customers, always. We strive for wow moments.We strive for better, not perfect. We provide a safe environment to iterate and improve.Our workplace is for everyone; we want your unique identities and experiences.Viator’s B2B team maximizes the quality of our supply base and drives revenue growth for suppliers and distribution partners.We seek a B2B marketing professional with Marketo experience who can help conceptualize and bring to life best-in-class email marketing campaigns.The person in this role is highly motivated and accustomed to working in a fast-paced environment, taking projects from start to finish.Responsibilities will include, but are not limited to:Develop and deploy lifecycle trigger automations, ad hoc promotions, and engagement campaigns.Work cross-functionally with product, product marketing, and sales to translate business goals into delivery requirements.Create marketing campaigns using Marketo, including building nurture programs and testing.Drive A/B testing methodology to improve email effectiveness.Collaborate with copywriters and designers to create compelling email content.Build analytics and reporting framework to gather insights and drive improvements.Knowledge about email compliance (CAN-SPAM, GDPR, CASL).SQL experience is a plus.Marketo experience is preferred.The ideal candidate:5+ years’ experience in email marketing, lifecycle marketing at a B2B brand.Knowledge of B2B CRM practices from both a commercial and regulatory perspective.Experience using Canva, Excel, and Big Query.Excellent communicator, both verbally and in writing.A terrific collaborator with strong interpersonal skills.Avid learner who takes initiative to learn new topics.Expert project manager with attention to detail.Thrives in a fast-paced environment and can work independently.The salary range for this role is $110,000 to $140,000. This is the lowest to highest salary we believe we would pay for this role at the time of this posting.If you need a reasonable accommodation during the application or recruiting process due to a medical condition or disability, please reach out to your individual recruiter.
Ensure you read the information regarding this opportunity thoroughly before making an application.#J-18808-LjbffrRemote working/work at home options are available for this role.