Accoravillage
Marketing - Sr. Manager
Accoravillage, Chicago, Illinois, United States, 60290
Monday, August 19, 2024
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Proud to be 100% Canadian-owned, Northland Properties is recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.About MoxiesWe’re on a mission to create unforgettable dining experiences, with hospitality at the core of who we are. With over 60 locations in Canada and the US, we’re passionate about growth, innovation, and our dedication to making MOXIES famous.The Team & RoleOur Marketing team is the pulse of our brand. We love solving challenges, sharing unforgettable stories, creating the vibe beyond our 4 walls, and of course enjoying delicious food and refreshing drinks. We need a leader to manage national brand initiatives, including menu features, brand campaigns, and liquor partnerships.Reporting to the Sr. Director, Marketing, this role will be responsible for the strategy and development to drive growth for the business and build brand equity for Moxies through innovative integrated marketing campaigns and partnerships. If you’re a natural born storyteller, demonstrate a strong creative gut instinct, thrive on change, and are a self-diagnosed hyper-organizer, then we’re looking for you to join the Moxies Marketing team. We’re looking for senior marketers to bring a fresh perspective to the Moxies team.ResponsibilitiesCreate the National Marketing Campaign Calendar across the Canadian market.Develop marketing briefs, media buy briefs, channel plans, workbacks, copy, and creative direction across master brand and seasonal campaigns.Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution, and monitoring of marketing activities.Work in partnership with external agencies and liquor partners to execute campaigns and projects.Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in-store, etc.).Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within budget.Partner with Sr. Leaders to develop the annual strategic plan and budget.Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.QualificationsYou have 7 to 10 years of relevant marketing, brand, or communications experience.You have a background in digital marketing, including SEO, SEM, Social, and CRM.You are highly collaborative, fostering relationships with internal cross-functional teams and external partners.You are a team leader; keeping the team motivated, engaged, and continually developing them.You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners, and ops teams.You are data-focused; you collect, analyze, and leverage data to continuously optimize.You are a time management pro; organized and able to manage multiple projects with changing timelines.You are a self-starter; you relish the opportunity to identify needs and take initiative to act.You are value-driven at your core, operating with integrity, honesty, and trust.You love the unknown and can adapt to changes, managing multiple priorities.Previous restaurant experience is an asset.Work & TravelThe candidate must live in Vancouver; you’ll work a hybrid schedule out of our Support Center, located on West Broadway. Occasional travel in Canada and the US, approximately 10%, may be required.About Moxies:Founded in Calgary in 1986, MOXIES is a premium casual restaurant chain that operates over 60 locations in both Canada and the US. Our restaurants are both company-owned and franchised operations. The brand has plans for further expansion across North America, with several new units already in development.Every MOXIES provides an upscale dining environment where everyone feels comfortable. With an emphasis on stellar service combined with a full-service menu, our guests gather at MOXIES for a delicious and memorable dining experience.Our menu offers globally inspired flavors made with fresh ingredients and served with a friendly, fun, and energetic approach to hospitality. We build outstanding teams that are recognized industry-wide for their passion, innovation, spirit, creativity, and dedication. If that sounds like you, please tell us more about yourself and apply now.
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Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Proud to be 100% Canadian-owned, Northland Properties is recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years. As Canada’s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.About MoxiesWe’re on a mission to create unforgettable dining experiences, with hospitality at the core of who we are. With over 60 locations in Canada and the US, we’re passionate about growth, innovation, and our dedication to making MOXIES famous.The Team & RoleOur Marketing team is the pulse of our brand. We love solving challenges, sharing unforgettable stories, creating the vibe beyond our 4 walls, and of course enjoying delicious food and refreshing drinks. We need a leader to manage national brand initiatives, including menu features, brand campaigns, and liquor partnerships.Reporting to the Sr. Director, Marketing, this role will be responsible for the strategy and development to drive growth for the business and build brand equity for Moxies through innovative integrated marketing campaigns and partnerships. If you’re a natural born storyteller, demonstrate a strong creative gut instinct, thrive on change, and are a self-diagnosed hyper-organizer, then we’re looking for you to join the Moxies Marketing team. We’re looking for senior marketers to bring a fresh perspective to the Moxies team.ResponsibilitiesCreate the National Marketing Campaign Calendar across the Canadian market.Develop marketing briefs, media buy briefs, channel plans, workbacks, copy, and creative direction across master brand and seasonal campaigns.Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution, and monitoring of marketing activities.Work in partnership with external agencies and liquor partners to execute campaigns and projects.Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in-store, etc.).Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within budget.Partner with Sr. Leaders to develop the annual strategic plan and budget.Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.QualificationsYou have 7 to 10 years of relevant marketing, brand, or communications experience.You have a background in digital marketing, including SEO, SEM, Social, and CRM.You are highly collaborative, fostering relationships with internal cross-functional teams and external partners.You are a team leader; keeping the team motivated, engaged, and continually developing them.You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners, and ops teams.You are data-focused; you collect, analyze, and leverage data to continuously optimize.You are a time management pro; organized and able to manage multiple projects with changing timelines.You are a self-starter; you relish the opportunity to identify needs and take initiative to act.You are value-driven at your core, operating with integrity, honesty, and trust.You love the unknown and can adapt to changes, managing multiple priorities.Previous restaurant experience is an asset.Work & TravelThe candidate must live in Vancouver; you’ll work a hybrid schedule out of our Support Center, located on West Broadway. Occasional travel in Canada and the US, approximately 10%, may be required.About Moxies:Founded in Calgary in 1986, MOXIES is a premium casual restaurant chain that operates over 60 locations in both Canada and the US. Our restaurants are both company-owned and franchised operations. The brand has plans for further expansion across North America, with several new units already in development.Every MOXIES provides an upscale dining environment where everyone feels comfortable. With an emphasis on stellar service combined with a full-service menu, our guests gather at MOXIES for a delicious and memorable dining experience.Our menu offers globally inspired flavors made with fresh ingredients and served with a friendly, fun, and energetic approach to hospitality. We build outstanding teams that are recognized industry-wide for their passion, innovation, spirit, creativity, and dedication. If that sounds like you, please tell us more about yourself and apply now.
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