PMI (Project Management Institute)
Regional Marketing Lead, South Asia
PMI (Project Management Institute), Seattle, Washington, us, 98127
Regional Marketing Lead, South Asia
Are you the right applicant for this opportunity Find out by reading through the role overview below.Location: United States * VirtualReq #548Date: Tuesday, August 20, 2024Are you a dreamer, innovator, thinker and do-er who believes in contributing to something that makes a difference? Find your purpose. Join PMI.How will you make a difference to PMI? PMI is looking for an experienced marketing professional who is responsible for strategically executing the regional marketing strategy and plan. The Regional Marketing Lead South Asia will be accountable for executing performance marketing campaigns and working with a larger central team to ensure region representation in larger marketing initiatives. They will provide a consistent approach, for improved brand impact and efficiency, to realize PMI ambition and regional growth plans. Collaborating with regional (in-country) business teams, they will integrate activities to generate profitable B2C and B2B sales and volume growth in products and experiences and build strong customer relationships.What you'll bring to the role:
Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions, working collaboratively with Brand & Product Marketing to activate programs in the region.Identifies regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance, adopting a growth mindset for continual improvement of campaigns.Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.Manage direct agency relationships as applicable in the design and implementation of campaigns localized to regions.Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD, supporting the regional business team to customize assets to reflect the local market.Provide line management support for Regional Marketing, coaching, developing, guiding, and being a point of escalation.Define locally meaningful activities, establish awareness of PMI, and focus on lead generation.Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals; recommend adjustments and provide proactive data analysis for regional recommendations.Establish regional marketing operational processes to migrate from 'growth' to 'in life' approaches aligned to outcome-focused metrics.Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts.Work alongside Marketing teams on new activities to develop and sustain strong relationships with business teams and stakeholders at a global scale.What you'll bring to the role:
Experience and knowledge of performance marketing especially in the South Asia region.Knowledge of media planning, buying, optimization of campaigns to drive better performance.Experience analyzing data that represents marketing performance for sales.Proficiency in English.What you can expect from us We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety, and well-being come first, and we believe that you should have time for your work, but also time for you.Join us and you'll get:An excellent total package, with compensation and benefits based upon your geographic location.Skill development opportunities to help you grow now and into the future.Access to a global network to enrich your professional experience.Flexible options to help balance work time and your time.Award and bonus opportunities.The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.Let's help make the world work better for everyone. Apply today!Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.Other details
Pay Type: Salary
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Are you the right applicant for this opportunity Find out by reading through the role overview below.Location: United States * VirtualReq #548Date: Tuesday, August 20, 2024Are you a dreamer, innovator, thinker and do-er who believes in contributing to something that makes a difference? Find your purpose. Join PMI.How will you make a difference to PMI? PMI is looking for an experienced marketing professional who is responsible for strategically executing the regional marketing strategy and plan. The Regional Marketing Lead South Asia will be accountable for executing performance marketing campaigns and working with a larger central team to ensure region representation in larger marketing initiatives. They will provide a consistent approach, for improved brand impact and efficiency, to realize PMI ambition and regional growth plans. Collaborating with regional (in-country) business teams, they will integrate activities to generate profitable B2C and B2B sales and volume growth in products and experiences and build strong customer relationships.What you'll bring to the role:
Lead the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions, working collaboratively with Brand & Product Marketing to activate programs in the region.Identifies regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance, adopting a growth mindset for continual improvement of campaigns.Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement, and support for new sales pipeline growth with the sales teams.Manage direct agency relationships as applicable in the design and implementation of campaigns localized to regions.Serve as the central point of contact for regional marketing for the assigned region, and escalation to the Regional MD, supporting the regional business team to customize assets to reflect the local market.Provide line management support for Regional Marketing, coaching, developing, guiding, and being a point of escalation.Define locally meaningful activities, establish awareness of PMI, and focus on lead generation.Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals; recommend adjustments and provide proactive data analysis for regional recommendations.Establish regional marketing operational processes to migrate from 'growth' to 'in life' approaches aligned to outcome-focused metrics.Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts.Work alongside Marketing teams on new activities to develop and sustain strong relationships with business teams and stakeholders at a global scale.What you'll bring to the role:
Experience and knowledge of performance marketing especially in the South Asia region.Knowledge of media planning, buying, optimization of campaigns to drive better performance.Experience analyzing data that represents marketing performance for sales.Proficiency in English.What you can expect from us We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety, and well-being come first, and we believe that you should have time for your work, but also time for you.Join us and you'll get:An excellent total package, with compensation and benefits based upon your geographic location.Skill development opportunities to help you grow now and into the future.Access to a global network to enrich your professional experience.Flexible options to help balance work time and your time.Award and bonus opportunities.The salary offer will be based on several factors, including the candidate's demonstrated skills, qualifications and relevant experience.Let's help make the world work better for everyone. Apply today!Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.Other details
Pay Type: Salary
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